Click here to close now.


Related Topics: Agile Computing, Microservices Expo, IoT User Interface

Agile Computing: Article

Technical & Business Web Performance Tips for Super Bowl Ad Landing Pages

Will the millions of dollars spent really pay off for the advertisers?

Two days before the Super Bowl people are not only betting on the winner, but also on the best commercial. Will the millions of dollars spent really pay off for the advertisers? We took a closer look at the Super Bowl Ad landing pages for these Super Bowl Ads. Our synthetic monitoring showed huge differences ranking from 1.4 to 10s+ load time. If these pages are already slow prior to the big day, we wonder how they will do on Sunday and if there is anything that can be done to speed things up.

With this blog we hope to give a wake-up signal to some of these companies. They need to take another look into their current deployment because we see a lot of web performance mistakes all over the place like:

  • CDN Configuration Problems
  • NOT optimized for Mobile
  • NOT following Best Practices such as Spriting.

For Business Owners: Talk with your IT Teams and make sure they have the time and resources to analyze and do last minute fixes - otherwise it is possible that even with the funniest ad, you won't be able to convert viewers into customers because your website may crash or be slow. You can check out how fast your page is in the moment: Run an Instant Test with Compuware APM/Gomez.

For the DevOps and Web Architect Team: Run a quick sanity check with tools such as Compuware APM/dynaTrace AJAX Edition, PageSpeed, FireBug, ... and follow the best practices we have been talking about in the recent years.

CDN Configuration Problems
One of the advertisers landing page loads 248 images on that page. Most of these images are served from the home domain (e.g., Others are severed from Amazon's CDN. What's interesting is that on this page, 46 of these image requests result in an HTTP 403. This is a lot of time wasted by the browser and impacts the end user because he has to wait longer for the full page to load:

CDN Configuration problems lead to HTTP 403s and impact total page load time

Next Steps: Figure out if these image URLs are valid and really needed for the landing page. If so - check the CDN configuration. If they are not needed, they probably got onto the page by accident. Make sure to remove them from the HTML document so that they don't impact page load time.

More blogs on CDNs: Check out our blogs on Why CDNs and How, How to Monitor CDNs, When Things Go Wrong.

Not Optimized for Mobile
How large do you want a mobile web site to be? 100k, 1MB, 10MB? Even though many of us now have LTE or 3G, downloading large web sites on a mobile device will always impact user experience. One of the mobile versions of the landing pages that I analyzed had 20MB in unzipped content and took about 15s to load. I used a Wi-Fi connection for this test. Here are the other Key Performance Indicators showing that this site is definitely NOT Optimized for Mobile:

The mobile version of the web site was very large (20MB) and had too many resources (434) until it was fully loaded

Next Steps: I would ask the question: why it is necessary to download all these images on the initial landing page when only a handful of them are shown anyway? Loading images of a picture gallery in advance will speed up scrolling through the gallery, but it will also impact the first impression of that page. This will make end users wonder how much data they just downloaded to access a "mobile" web site.

More blogs on Mobile Performance: Check out Top Mobile Mistakes in 2013, 3 Seconds make a difference, Don't Miss 50% of your paying customers

To read about other performance issues, and view more screen-shots and insights, click-here for the full blog:

Business Folks: Don't waste your money - give IT more time to focus on web performance

After so many years of Web Performance Optimization Best Practices it still interesting to see "performance landmines" like the ones highlighted here. And - these are just a few of many that we found. If you want to learn more about what it takes to prevent these problems right from the start then check out some of our other blogs on Best Practices for DevOps and Avoiding the Classical Business War Room Scenario.

More Stories By Andreas Grabner

Andreas Grabner has been helping companies improve their application performance for 15+ years. He is a regular contributor within Web Performance and DevOps communities and a prolific speaker at user groups and conferences around the world. Reach him at @grabnerandi

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

Latest Stories
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...