Click here to close now.




















Welcome!

News Feed Item

45% think NFL should set a minimum safe temperature for Super Bowl

Half of Americans (49%) are happy to see a cold weather Super Bowl

NEW YORK, Jan. 31, 2014 /PRNewswire-iReach/ -- A recent YouGov Survey found that Americans seem reconciled to a cold weather Super Bowl.  Although 49% think it doesn't matter that the game is being played outside in cold weather, many Americans do believe that the NFL should agree a minimum temperature.  45% think the game should have an agreed temperature below which it would be automatically abandoned.

(Photo: http://photos.prnewswire.com/prnh/20140131/MN56767)

In the Tri-State region only 39% think there should be a fixed minimum and 57% don't think it matters that the Super Bowl is being played in the cold. 

What do viewers like about the Super Bowl?

Americans who are planning to watch the Super Bowl like more than just the football, with commercials outranking the half time set for enjoyability:

  • 86% like the commercials, with a majority (53%) admitting to liking the commercials a lot.
  • 96% of people planning to watch the game – unsurprisingly - like the game itself.
  • 70% said they like the half time entertainment but only 29% like it a lot.

Viewers aged 35-54 are particularly fond of the commercials, with 94% saying that they like them.  The half time entertainment appeals to younger viewers; 85% of 18 to 34 year olds say they like it compared to only 61% of the over 55s.

Humor is the big draw for 83% of Super Bowl viewers who say they like humor in a commercial. This is particularly true of women (88%) and rises with education level (from 77% of those educated to high school level or less to 91% of those educated to a post graduate level).

Other things valued in a commercial include action (24%), offers (27%) and themes running between advertisements (27%).

Millennials eat chips and wings

With around 4 hours of football, entertainment and commercials, it is likely that people will need refreshments. Around 45% of Super Bowl viewers will chow down on some chips – especially younger viewers (59% of 18 to 34 year olds).

Millennials are also more likely to be pecking at some chicken wings – 40% of 18 to 34 year olds, compared with 21% of those aged 55 or over.

Older viewers (aged 55 or over) are less likely to be sure of what they're going to eat during the game or to be eating at all.

Drinking is seen by many as a major part of the Super Bowl culture. Indeed one in three (32%) viewers expects to be drinking beer. This is particularly true of men (37% compared with 26% of women). Men are also more likely than women to be drinking spirits (16% compared with 10% of women). Meeting with gender stereotypes, women are more likely than men to be drinking wine (18% compared with 12% of women).

Not all drinking with the Super Bowl is alcoholic, however. Indeed 42% of viewers expect to be drinking water – higher among women (47% compared with 38% of men).

Data from 2 recent surveys. One of 1,193 adults interviewed between 17th and 20th January 2014, other of 1,188 adults interviewed between 24th and 27th January 2014. Both were carried out online. The figures have been weighted and are representative of all US adults (aged 18+).

Media Contact: Jenny Hall, YouGov, 212 724 3040, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE YouGov

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...