Welcome!

News Feed Item

45% think NFL should set a minimum safe temperature for Super Bowl

Half of Americans (49%) are happy to see a cold weather Super Bowl

NEW YORK, Jan. 31, 2014 /PRNewswire-iReach/ -- A recent YouGov Survey found that Americans seem reconciled to a cold weather Super Bowl.  Although 49% think it doesn't matter that the game is being played outside in cold weather, many Americans do believe that the NFL should agree a minimum temperature.  45% think the game should have an agreed temperature below which it would be automatically abandoned.

(Photo: http://photos.prnewswire.com/prnh/20140131/MN56767)

In the Tri-State region only 39% think there should be a fixed minimum and 57% don't think it matters that the Super Bowl is being played in the cold. 

What do viewers like about the Super Bowl?

Americans who are planning to watch the Super Bowl like more than just the football, with commercials outranking the half time set for enjoyability:

  • 86% like the commercials, with a majority (53%) admitting to liking the commercials a lot.
  • 96% of people planning to watch the game – unsurprisingly - like the game itself.
  • 70% said they like the half time entertainment but only 29% like it a lot.

Viewers aged 35-54 are particularly fond of the commercials, with 94% saying that they like them.  The half time entertainment appeals to younger viewers; 85% of 18 to 34 year olds say they like it compared to only 61% of the over 55s.

Humor is the big draw for 83% of Super Bowl viewers who say they like humor in a commercial. This is particularly true of women (88%) and rises with education level (from 77% of those educated to high school level or less to 91% of those educated to a post graduate level).

Other things valued in a commercial include action (24%), offers (27%) and themes running between advertisements (27%).

Millennials eat chips and wings

With around 4 hours of football, entertainment and commercials, it is likely that people will need refreshments. Around 45% of Super Bowl viewers will chow down on some chips – especially younger viewers (59% of 18 to 34 year olds).

Millennials are also more likely to be pecking at some chicken wings – 40% of 18 to 34 year olds, compared with 21% of those aged 55 or over.

Older viewers (aged 55 or over) are less likely to be sure of what they're going to eat during the game or to be eating at all.

Drinking is seen by many as a major part of the Super Bowl culture. Indeed one in three (32%) viewers expects to be drinking beer. This is particularly true of men (37% compared with 26% of women). Men are also more likely than women to be drinking spirits (16% compared with 10% of women). Meeting with gender stereotypes, women are more likely than men to be drinking wine (18% compared with 12% of women).

Not all drinking with the Super Bowl is alcoholic, however. Indeed 42% of viewers expect to be drinking water – higher among women (47% compared with 38% of men).

Data from 2 recent surveys. One of 1,193 adults interviewed between 17th and 20th January 2014, other of 1,188 adults interviewed between 24th and 27th January 2014. Both were carried out online. The figures have been weighted and are representative of all US adults (aged 18+).

Media Contact: Jenny Hall, YouGov, 212 724 3040, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE YouGov

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
CIOs and those charged with running IT Operations are challenged to deliver secure, audited, and reliable compute environments for the applications and data for the business. Behind the scenes these tasks are often accomplished by following onerous time-consuming processes and often the management of these environments and processes will be outsourced to multiple IT service providers. In addition, the division of work is often siloed into traditional "towers" that are not well integrated for cro...
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...