Welcome!

News Feed Item

Honda Demonstrates Safety Commitment and Leadership with Super Bowl Ad Starring Actor Bruce Willis

- Honda builds more top safety rated vehicles in America than any brand (1)

TORRANCE, Calif., Feb. 2, 2014 /PRNewswire/ -- Elevating Honda's safety leadership, actor Bruce Willis delivered a heartfelt message to the more than 100 million Super Bowl viewers today during the third quarter, humanizing Honda's commitment to engineering safer vehicles with a cameo from "Saturday Night Live" alum and star of "Portlandia" Fred Armisen. http://www.youtube.com/watch?v=PQi9cBFm4pE

(Photo: http://photos.prnewswire.com/prnh/20140202/LA57301-a)

(Photo: http://photos.prnewswire.com/prnh/20140202/LA57301-b)

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

Created to prompt people to consider those they care about, Willis asks viewers to take a moment and hug those around them — "the people that matter to you, matter to us" — to emphasize Honda's commitment to safety. Several social media efforts will continue the hug theme with the hash tag #hugfest.

"Our simple, yet engaging, big-game spot is intended to highlight not only Honda's deep concern for the safety of our customers, but the actual industry-leading crash test results that back up our commitment," said Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc. "We know that safety is high on a new-car shopper's purchase consideration list. Honda leads the industry in crash test performance and the Super Bowl represents a great opportunity to move the needle on consumer awareness of that fact."

Based on 2014 IIHS TOP SAFETY PICK ratings http://www.iihs.org/iihs/ratings/TSP-List by brand for vehicles assembled in the United States, Honda has four IIHS TOP SAFETY PICK+ rated vehicles and one TOP SAFETY PICK rated vehicle, more than any other brand. Overall, American Honda has a total of eight models - the most of any automaker - which have received a TOP SAFETY PICK+ or TOP SAFETY PICK rating from the IIHS. Safety is deeply rooted in Honda's heritage. In the 1980s, Honda was the first company to develop a front passenger airbag with a unique design mounted to the top of the dashboard to reduce the threat of injury to occupants. In 2000, Honda opened the world's first indoor multi-directional crash-test safety facility to provide Honda with a deeper understanding of what happens in real-world collisions and serve as the basis for new technologies that advance safety.

Throughout the game, Honda is posting real-time video reactions from Willis about events such as penalties, fumbles and referee calls on the brand's @Honda Twitter feed. Because viewers of the game may not be near the people who matter the most to them, immediately after the spot airs, viewers will be encouraged to send to those they love a virtual hug (a shot of Willis hugging the camera), by sharing Honda's YouTube video. In addition, Honda will promote the video across Twitter, Facebook and Tumblr.

On Mon., Feb. 3, Honda will collect hugs on Twitter by asking people to send a picture or Vine of their hug with the hash tag #hugfest. Willis will then respond with a meme appraisal of the hug. Honda will leverage the company's other social platforms to announce this rate-my-hug effort.

The 60-second "Hugfest" will be featured prominently on www.honda.com and automobiles.honda.com and will direct people to automobiles.honda.com/safety where select Honda's safety features are highlighted.

An ESPN and MSN homepage takeover on Mon., Feb. 3, will feature a separate 30-second spot, "Hugs," where Willis shows how to hug by demonstrating with a baby, puppy and his stunt double, played by Armisen. YouTube First Watch placements are also planned.

Both the TV and digital spots are designed to capture the passion of Honda's safety engineers who work tirelessly to develop and implement cutting edge safety technologies in Honda vehicles to protect Honda customers and, ultimately, everyone on the road. Harnessing this sentiment, Willis takes a moment to speak directly to the viewer and invite them to pause and think of everyone who matters most.

"It's poignant, because Bruce's message and delivery are unexpected," said Accavitti. "No one expects the tough guy to be the one to remind us of the important people in our lives and how much their safety matters to us."

2014 American Honda TOP SAFETY PICK+ Vehicles:

Honda  

Acura

Honda Accord Coupe

Acura RLX

Honda Accord Sedan

Acura MDX

Honda Civic Sedan


Honda Odyssey



2014 American Honda TOP SAFETY PICK Vehicles:

Honda

Acura

Honda Civic Coupe

Acura TL

Honda Safety Leadership
Honda has a long history of leadership in the development and application of advanced technologies and designs to enhance the safety of all road users, including automobile occupants, motorcycle riders, and pedestrians. The company operates two of the world's most sophisticated crash test facilities and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. American Honda leads the industry in third party crash test ratings with more vehicles rated TOP SAFETY PICK and TOP SAFETY PICK+ by the Insurance Institute for Highway Safety (IIHS) than any other manufacturer.

About Honda
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. Honda has more than 30 years of experience producing automobiles in the region, which began with the Accord in Marysville, Ohio, in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.        

(1) Claim based on IIHS Top Safety Pick ratings in 2013 by brand for vehicles assembled in the United States

SOURCE Honda

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Most organizations prioritize data security only after their data has already been compromised. Proactive prevention is important, but how can you accomplish that on a small budget? Learn how the cloud, combined with a defense and in-depth approach, creates efficiencies by transferring and assigning risk. Security requires a multi-defense approach, and an in-house team may only be able to cherry pick from the essential components. In his session at 19th Cloud Expo, Vlad Friedman, CEO/Founder o...
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...