Welcome!

News Feed Item

Honda Demonstrates Safety Commitment and Leadership with Super Bowl Ad Starring Actor Bruce Willis

- Honda builds more top safety rated vehicles in America than any brand (1)

TORRANCE, Calif., Feb. 2, 2014 /PRNewswire/ -- Elevating Honda's safety leadership, actor Bruce Willis delivered a heartfelt message to the more than 100 million Super Bowl viewers today during the third quarter, humanizing Honda's commitment to engineering safer vehicles with a cameo from "Saturday Night Live" alum and star of "Portlandia" Fred Armisen. http://www.youtube.com/watch?v=PQi9cBFm4pE

(Photo: http://photos.prnewswire.com/prnh/20140202/LA57301-a)

(Photo: http://photos.prnewswire.com/prnh/20140202/LA57301-b)

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

Created to prompt people to consider those they care about, Willis asks viewers to take a moment and hug those around them — "the people that matter to you, matter to us" — to emphasize Honda's commitment to safety. Several social media efforts will continue the hug theme with the hash tag #hugfest.

"Our simple, yet engaging, big-game spot is intended to highlight not only Honda's deep concern for the safety of our customers, but the actual industry-leading crash test results that back up our commitment," said Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc. "We know that safety is high on a new-car shopper's purchase consideration list. Honda leads the industry in crash test performance and the Super Bowl represents a great opportunity to move the needle on consumer awareness of that fact."

Based on 2014 IIHS TOP SAFETY PICK ratings http://www.iihs.org/iihs/ratings/TSP-List by brand for vehicles assembled in the United States, Honda has four IIHS TOP SAFETY PICK+ rated vehicles and one TOP SAFETY PICK rated vehicle, more than any other brand. Overall, American Honda has a total of eight models - the most of any automaker - which have received a TOP SAFETY PICK+ or TOP SAFETY PICK rating from the IIHS. Safety is deeply rooted in Honda's heritage. In the 1980s, Honda was the first company to develop a front passenger airbag with a unique design mounted to the top of the dashboard to reduce the threat of injury to occupants. In 2000, Honda opened the world's first indoor multi-directional crash-test safety facility to provide Honda with a deeper understanding of what happens in real-world collisions and serve as the basis for new technologies that advance safety.

Throughout the game, Honda is posting real-time video reactions from Willis about events such as penalties, fumbles and referee calls on the brand's @Honda Twitter feed. Because viewers of the game may not be near the people who matter the most to them, immediately after the spot airs, viewers will be encouraged to send to those they love a virtual hug (a shot of Willis hugging the camera), by sharing Honda's YouTube video. In addition, Honda will promote the video across Twitter, Facebook and Tumblr.

On Mon., Feb. 3, Honda will collect hugs on Twitter by asking people to send a picture or Vine of their hug with the hash tag #hugfest. Willis will then respond with a meme appraisal of the hug. Honda will leverage the company's other social platforms to announce this rate-my-hug effort.

The 60-second "Hugfest" will be featured prominently on www.honda.com and automobiles.honda.com and will direct people to automobiles.honda.com/safety where select Honda's safety features are highlighted.

An ESPN and MSN homepage takeover on Mon., Feb. 3, will feature a separate 30-second spot, "Hugs," where Willis shows how to hug by demonstrating with a baby, puppy and his stunt double, played by Armisen. YouTube First Watch placements are also planned.

Both the TV and digital spots are designed to capture the passion of Honda's safety engineers who work tirelessly to develop and implement cutting edge safety technologies in Honda vehicles to protect Honda customers and, ultimately, everyone on the road. Harnessing this sentiment, Willis takes a moment to speak directly to the viewer and invite them to pause and think of everyone who matters most.

"It's poignant, because Bruce's message and delivery are unexpected," said Accavitti. "No one expects the tough guy to be the one to remind us of the important people in our lives and how much their safety matters to us."

2014 American Honda TOP SAFETY PICK+ Vehicles:

Honda  

Acura

Honda Accord Coupe

Acura RLX

Honda Accord Sedan

Acura MDX

Honda Civic Sedan


Honda Odyssey



2014 American Honda TOP SAFETY PICK Vehicles:

Honda

Acura

Honda Civic Coupe

Acura TL

Honda Safety Leadership
Honda has a long history of leadership in the development and application of advanced technologies and designs to enhance the safety of all road users, including automobile occupants, motorcycle riders, and pedestrians. The company operates two of the world's most sophisticated crash test facilities and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. American Honda leads the industry in third party crash test ratings with more vehicles rated TOP SAFETY PICK and TOP SAFETY PICK+ by the Insurance Institute for Highway Safety (IIHS) than any other manufacturer.

About Honda
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. Honda has more than 30 years of experience producing automobiles in the region, which began with the Accord in Marysville, Ohio, in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.        

(1) Claim based on IIHS Top Safety Pick ratings in 2013 by brand for vehicles assembled in the United States

SOURCE Honda

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...