Welcome!

News Feed Item

Honda Demonstrates Safety Commitment and Leadership with Super Bowl Ad Starring Actor Bruce Willis

- Honda builds more top safety rated vehicles in America than any brand (1)

TORRANCE, Calif., Feb. 2, 2014 /PRNewswire/ -- Elevating Honda's safety leadership, actor Bruce Willis delivered a heartfelt message to the more than 100 million Super Bowl viewers today during the third quarter, humanizing Honda's commitment to engineering safer vehicles with a cameo from "Saturday Night Live" alum and star of "Portlandia" Fred Armisen. http://www.youtube.com/watch?v=PQi9cBFm4pE

(Photo: http://photos.prnewswire.com/prnh/20140202/LA57301-a)

(Photo: http://photos.prnewswire.com/prnh/20140202/LA57301-b)

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

Created to prompt people to consider those they care about, Willis asks viewers to take a moment and hug those around them — "the people that matter to you, matter to us" — to emphasize Honda's commitment to safety. Several social media efforts will continue the hug theme with the hash tag #hugfest.

"Our simple, yet engaging, big-game spot is intended to highlight not only Honda's deep concern for the safety of our customers, but the actual industry-leading crash test results that back up our commitment," said Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc. "We know that safety is high on a new-car shopper's purchase consideration list. Honda leads the industry in crash test performance and the Super Bowl represents a great opportunity to move the needle on consumer awareness of that fact."

Based on 2014 IIHS TOP SAFETY PICK ratings http://www.iihs.org/iihs/ratings/TSP-List by brand for vehicles assembled in the United States, Honda has four IIHS TOP SAFETY PICK+ rated vehicles and one TOP SAFETY PICK rated vehicle, more than any other brand. Overall, American Honda has a total of eight models - the most of any automaker - which have received a TOP SAFETY PICK+ or TOP SAFETY PICK rating from the IIHS. Safety is deeply rooted in Honda's heritage. In the 1980s, Honda was the first company to develop a front passenger airbag with a unique design mounted to the top of the dashboard to reduce the threat of injury to occupants. In 2000, Honda opened the world's first indoor multi-directional crash-test safety facility to provide Honda with a deeper understanding of what happens in real-world collisions and serve as the basis for new technologies that advance safety.

Throughout the game, Honda is posting real-time video reactions from Willis about events such as penalties, fumbles and referee calls on the brand's @Honda Twitter feed. Because viewers of the game may not be near the people who matter the most to them, immediately after the spot airs, viewers will be encouraged to send to those they love a virtual hug (a shot of Willis hugging the camera), by sharing Honda's YouTube video. In addition, Honda will promote the video across Twitter, Facebook and Tumblr.

On Mon., Feb. 3, Honda will collect hugs on Twitter by asking people to send a picture or Vine of their hug with the hash tag #hugfest. Willis will then respond with a meme appraisal of the hug. Honda will leverage the company's other social platforms to announce this rate-my-hug effort.

The 60-second "Hugfest" will be featured prominently on www.honda.com and automobiles.honda.com and will direct people to automobiles.honda.com/safety where select Honda's safety features are highlighted.

An ESPN and MSN homepage takeover on Mon., Feb. 3, will feature a separate 30-second spot, "Hugs," where Willis shows how to hug by demonstrating with a baby, puppy and his stunt double, played by Armisen. YouTube First Watch placements are also planned.

Both the TV and digital spots are designed to capture the passion of Honda's safety engineers who work tirelessly to develop and implement cutting edge safety technologies in Honda vehicles to protect Honda customers and, ultimately, everyone on the road. Harnessing this sentiment, Willis takes a moment to speak directly to the viewer and invite them to pause and think of everyone who matters most.

"It's poignant, because Bruce's message and delivery are unexpected," said Accavitti. "No one expects the tough guy to be the one to remind us of the important people in our lives and how much their safety matters to us."

2014 American Honda TOP SAFETY PICK+ Vehicles:

Honda  

Acura

Honda Accord Coupe

Acura RLX

Honda Accord Sedan

Acura MDX

Honda Civic Sedan


Honda Odyssey



2014 American Honda TOP SAFETY PICK Vehicles:

Honda

Acura

Honda Civic Coupe

Acura TL

Honda Safety Leadership
Honda has a long history of leadership in the development and application of advanced technologies and designs to enhance the safety of all road users, including automobile occupants, motorcycle riders, and pedestrians. The company operates two of the world's most sophisticated crash test facilities and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. American Honda leads the industry in third party crash test ratings with more vehicles rated TOP SAFETY PICK and TOP SAFETY PICK+ by the Insurance Institute for Highway Safety (IIHS) than any other manufacturer.

About Honda
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. Honda has more than 30 years of experience producing automobiles in the region, which began with the Accord in Marysville, Ohio, in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.        

(1) Claim based on IIHS Top Safety Pick ratings in 2013 by brand for vehicles assembled in the United States

SOURCE Honda

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.