|By Bryan O'Rourke||
|February 2, 2014 01:17 PM EST||
If you read my posts (thanks if you do) I am certain you might get a little tired of the terms “collaboration” and “transparency”. That technology is democratizing much of the world is a reality that everyone should ponder for many reasons. You just can’t hide anymore. That competitive collaboration can lead to more fruitful innovations is unquestionable and done every day in other industries. In reflecting on some events last week, I had to ponder these subjects myself because of what happened, again. You see I think a lack of transparency and a failure to collaborate are some of the biggest challenges our industry faces.
In a few of my networks last week I shared that Johnson Health Tech, which manufactures the Matrix Fitness brand, is recalling Matrix Fitness trainers and ellipticals that pose a fire hazard. The U.S. Consumer Product Safety Commission announced the recall on January 23, 2014.. About 2,800 Ascent Trainers by Matrix and Matrix Fitness elliptical units that were installed from November 2011 through December 2012 are being recalled.
As Club Industry reported and tweeted , this is the second product recall pertaining to the fitness industry that the CPSC has announced this month. Cybex International is recalling 234 Olympic decline free weight benches manufactured from December 2008 to September 2013.
What was interesting were several emails I got from a few people who found my tweeting the recall and sharing it on Linkedin “distasteful”, “tacky”, reflecting a “lack of credibility”, being “negative” and “undermining the industry” . By the way, this information was being shared all over the Internet by others and I did not in any way twist the facts or share a particular view on it. Many of our customers and industry friends rely on me sharing pertient industry information, which I try to do. Do some people really believe that tweeting (sharing) public information about an equipment recall is somehow undermining a global brand like Matrix ? Or is the sensitivity a sign of something else ? I think its the later.
Before I get into this subject and In the interest of full disclosure (again to transparency) our organizations have happily done work for and with Star Trac, Schwinn, Stairmaster and Mr. Michael Bruno with whom we have a wonderful relationship. We also advise and sell other equipment, programs like Les Mills, services and technologies. We work with some of the leading bricks and mortar health club brands in the for profit and non-profit club business among doing many other things. I guess any of these various players could see each other as competitors but we try to be as transparent as we can keepig the big pciture in mind. Most people who know me, follow me and read my work would think we are pretty transparent (I hope). I don’t think you couldn’t know what I am doing or where I am on any given day and we don’t try and hide it. If you disagree please let me know.
What the emails and comments I received regarding the Matrix Fitness story did reflect is something I’ve noticed over the years in the health club and fitness industry in general. Of course there will always be a bit of strain and stress in any marketplace and not everyone is going to like you. Robert Dyer and I laughingly say that many of the organizations and professionals we speak with before they get to know us keep waiting for the “hook”, but there is no hook when it comes to us. I don’t think some people believe that though because of other experiences they have, like my emails.
I replied to the emails regarding the Matrix recall and asked the folks who did write to call me so we could talk. In the world of transparecy its important to be transparent. But there are many who probably didn’t write but might have felt the same way and this is what I want to address.
This attitude of distrust, of short term competitive advantage, of one over another is damaging the fitness and particularly the health club industry. It is a major contributor to why the industry has not collaborated on shared technological development in DECADES and its this short term view that could be our undoing. We’ve got to help each other but by working on constructive solutions . I was privy to the behind closed door discussions and negativity put forth by various competitors during the turnaround of Star Trac as Michael Bruno rescued the business; all designed for competitive gain. I’ve seen it happen to others as well. My reputation has been attacked by some leading professionals in the space as well behind closed doors and sometimes not. Like they say, "haters are going to hate." Anytime anyone is leading change its what you’d expect but instead of letting that be the bottom line we need others to stand up and show another way, to fill the void.
This is why I am involved with a number of other leaders in the Fitness Industry Technology Council. We need to create a forum to advance the supply and delivery side of the industry given the rate of technological change. Its why I am thankful to participate with ACE’s Industry Advisory Panel as well as the other organizations like IHRSA and their Public Policy Council where we try and help.
We’ve great respect for almost every major player in the industry including our friend Michael Bruno, Star Trac, Stairmaster, Schwinn, Johnson Health Tech’s Matrix, Cybex, Precor, Life Fitness and Technogym among many others. Believe me, tweeting about the Matrix recall was not done to damage Matrix. But in an age of transparency and with the realization that the biggest threat is not each other but our failure to collaborate I ask that you read some of my other blog posts and content and see my intention is to bring people together to identify a changing world and marketplace and collaborate around the future. Failing to do so will only lead to missed opportunities for us all.
So tell me, should I be more transparent and how ? Should I not tweet anything about any supplier in the industry if it touches upon a challenge they are having ? Would that make me better, less transparent ? Please share your views with me and thanks for taking time to read the post.
Bryan O’Rourke is considered by many to be a thought leader on technology, health club, consumer and wellness trends. He has been quoted in periodicals like the Wall Street Journal, and has been published in journals around the world on his views of how technology will create the dawn of a new era of opportunity for the health club and fitness industries. In addition to being an industry expert, Bryan is a keynote speaker, technologist, financier, shareholder and executive in several companies. He has spoken on a range of business and trend topics on four continents. As a contract executive and advisor, Bryan wears many hats, including working for Fitmarc, which delivers Les Mills programs to over 750 facilities in the US. He serves as a member of the GGFA Think Tank, sites on ACE's Industry Advisory Panel and is CEO of the Fitness Industry Technology Council. To join FIT-C visit www.fit-c.org . To learn more contact Bryan here
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Dec. 10, 2016 07:00 PM EST Reads: 4,121
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Dec. 10, 2016 06:45 PM EST Reads: 1,074
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Dec. 10, 2016 06:30 PM EST Reads: 1,517
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Dec. 10, 2016 06:30 PM EST Reads: 998
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Dec. 10, 2016 06:30 PM EST Reads: 1,939
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Dec. 10, 2016 06:15 PM EST Reads: 1,047
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 10, 2016 05:30 PM EST Reads: 974
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Dec. 10, 2016 05:15 PM EST Reads: 2,355
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Dec. 10, 2016 05:15 PM EST Reads: 1,393
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
Dec. 10, 2016 04:30 PM EST Reads: 1,347
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Dec. 10, 2016 04:30 PM EST Reads: 1,811
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 10, 2016 04:30 PM EST Reads: 1,901
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
Dec. 10, 2016 03:45 PM EST Reads: 903
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
Dec. 10, 2016 03:45 PM EST Reads: 1,317
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 10, 2016 03:30 PM EST Reads: 917