Welcome!

News Feed Item

Anheuser-Busch 'Puppy Love' Wins 26th Annual USA TODAY Ad Meter in Close Vote

Anheuser-Busch Wins Second Consecutive, 12th Overall USA TODAY Ad Meter Crown

MCLEAN, Va., Feb. 3, 2014 /PRNewswire/ -- Anheuser-Busch's 'Puppy Love' was ranked the top commercial in the 26th annual USA TODAY Ad Meter, the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The top spot highlighted the friendship between a Budweiser Clydesdale and a puppy. The ad was similar to last year's Anheuser-Busch 'Brotherhood' ad, which also won USA TODAY Ad Meter, showing the connection between a trainer and the horse he raised. This is Anheuser-Busch's 12th USA TODAY Ad Meter win, the most all-time. Anheuser-Busch and Doritos, which combined, have won every USA TODAY Ad Meter since 1999, placed two ads apiece in the top five, with both of Doritos commercials featuring user-generated ads.

For the second consecutive year, USA TODAY recruited thousands of panelists from across the country to participate in Ad Meter. Panelists voted on every national ad that aired immediately following the coin toss through the end of regulation, giving each ad a numerical score from 0-10 via a password-protected website. The winning ad was determined by the highest average score.

This year, for the first time in Ad Meter history, USA TODAY will provide in-depth analysis on how the ads resonated across a wide variety of demographic sets, including, gender, age, geography and household income. All the Super Bowl ads, as well as complete results and analysis, can be seen at admeter.usatoday.com.  Results will also be available in Monday's editions of USA TODAY.

The top five ads, as voted upon by this year's Ad Meter panel, including final ratings are:
1-     Anheuser-Busch – Puppy Love – 8.29
2-     Doritos – Cowboy Kid – 7.58
3-     Budweiser – Hero's Welcome – 7.21
4-     Doritos – Time Machine – 7.13
5-     Radio Shack – Phone Call – 7.00

USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers' opinions about television's most expensive commercials. In 2013, Ad Meter became a broader franchise with USA TODAY Ad Meter: Year In Sports, which honored the "Best of the Best" in sports. USA TODAY Ad Meter's extended platform will include future extensions across multiple sports, entertainment and lifestyle events.

Previous Ad Meter winners and ratings:
2013 - Anheuser-Busch - Budweiser Brotherhood - 7.76
2012 - Frito-Lay Doritos - Man's Best Friend - 8.82
2011 - Tie - Bud Light - Dog sitter puts dogs to work, Frito-Lay Doritos - Dog's revenge
           for Doritos teasing - 8.35
2010 - Mars Snickers - Betty White and Abe Vigoda in casual football game - 8.68
2009 - Frito-Lay Doritos - Crystal ball sees free Doritos - 8.46
2008 - Anheuser-Busch - Dalmatian trains Clydesdale to make beer wagon team - 8.73
2007 - Anheuser-Busch - Crabs worship a cooler of Budweiser on the beach - 8.56
2006 - Anheuser-Busch: Secret refrigerator stocked with Bud Light - 8.39
2005 - Anheuser-Busch: Pilot jumps out of airplane for Bud Light - 8.65
2004 - Anheuser-Busch: Owners demonstrate how their dogs fetch Bud Light - 9.04
2003 - Anheuser-Busch: Replay - 8.99
2002 - Anheuser-Busch: Satin Sheets - 9.11
2001 - Anheuser-Busch: Cedric's dream date - 8.63
2000 - Anheuser-Busch: Rex the Dog recalls his worst day - 8.09
1999 - Anheuser-Busch: Separated at Birth - 8.01
1998 - Pepsi: Flying Geese - 9.08
1997 - Pepsi: Dancing bears - 8.22
1996 - Pepsi: On security camera, Coke driver nabs Pepsi - 9.42
1995 - Pepsi: Boy gets sucked into bottle - 9.66
1994 - Pepsi: Chimp escapes lab, hits the beach - 9.34
1993 - McDonald's: Jordan and Bird shoot hoops - 9.00
1992 - Nike: Bugs Bunny and Michael Jordan team - 8.51
1991 - Diet Pepsi: Ray Charles' new jingle catches on - 8.52
1990 - Nike: Famous announcers call imaginary game - 8.17
1989 - American Express: Dana Carvey and Jon Lovitz travel to the Super Bowl - 7.52.

About USA TODAY:
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA TODAY delivers high-quality and engaging content across print, digital, social and video platforms. An innovator of news and information, USA TODAY reflects the pulse of the nation and serves as the host of the American conversation — today, tomorrow and for decades to follow. USA TODAY reaches a monthly audience of more than 44 million. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

(Logo: http://photos.prnewswire.com/prnh/20120913/DC73541LOGO )

SOURCE USA TODAY

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean sep...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.