Welcome!

News Feed Item

Digital Abilities Overtake Key Development Milestones for Today's Connected Children

AVG Technologies research shows number of children aged nine and under able to use an app on a smartphone or tablet increased 38 percent over the last three years

AMSTERDAM and SAN FRANCISCO, Feb. 3, 2014 /PRNewswire/ -- Major moments in a child's life, such as the first time they ride a bike, appear to be increasingly superseded by digital coming-of-age capabilities like operating a smartphone or opening a web browser. This digital immersion is charted in the latest Digital Diaries study by AVG Technologies N.V. (NYSE: AVG), the provider of Internet and mobile security, privacy and optimization to 172 million active users, which interviewed over 6,000 mothers across 10 countries about how their children use the Internet and smart devices.

The research reveals that by the age of 3-5, more children are able play a computer game (66 percent) or navigate a smartphone (47 percent) than tie their shoes (14 percent) or swim unaided (23 percent). AVG's Digital Diaries research was first undertaken four years ago when it surveyed mothers of children aged 0-9 years old on the impact of technology in family life. With 59 percent of households having three or more connected devices, according to AVG research, it may come as no surprise that children of this age are extremely digitally capable.

"This research shows us that knowing how to use digital devices is almost a birthright now. The challenge parents and society face, augmented by security and privacy technologies, is where this goes next. It's similar when teaching a child to read. Learning to read is the first challenge but it is what you do with that skill that determines its value and risks," said Dr Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London. "Like it or not, parents have a huge responsibility to educate their children in responsible and productive use of digital technologies. This research highlights the privacy and security considerations for interconnected homes but also the need to promote balanced lifestyles and that digital literacy is as much about use as access."

Some key findings from the research include:

0-2 years - Sharenting Trumps Privacy
Despite the ongoing public debate around online privacy, more parents than ever are gifting their children with a digital footprint before they can walk, talk or are even born.

  • Over four fifths (81 percent) of the mothers questioned admitted to uploading photos of their child online – with the majority of photos loaded before a child's first birthday (62 percent) and almost a third (30 percent) during the prenatal stage.
  • 'Sharenting', where parents publicly share their children's progress online, was mainly for friends and family (80 percent) – although a quarter (25 percent) do it purely to show off their child.

3-5 years More Screen Smart than Street Smart?
With children increasingly immersed in the digital world from birth, the study highlighted the growing dominance of technology-related life skills over more traditional or practical skills.

  • A testament to the rising role of mobile devices in our children's lives, 57 percent can also operate at least one app on a smartphone or tablet – an increase of 38 percent since the same question was asked four years ago.

6-9 yearsBlurring Real and Virtual Worlds
By the age of 6-9, the internet appears to have become deeply engrained in our children's social lives, eliciting mixed responses from parents.

  • Of the 89 percent of this age group using the Internet, almost half (46 percent) are playing in a kid's virtual world such as Webkinz™ or Club Penguin™ and almost one fifth (16 percent) are using Facebook.
  • Less than one mother in ten (9 percent) viewed these 'digital playgrounds' as hindering their child's social skills, but nearly one in five (19 percent) were aware their children had experienced aggressive behavior online in the last year.

"Introduced to this world with a fanfare of social media activity and, by the age of a few months, pacified with a device, our children are learning about life literally through a screen. But how often are parents taking the time to consider the short and long term implications of raising a family in this connected world? Already there are indications of unpleasant behavior that can lead to cyberbullying at this young age, even within controlled kid's environments, and the step-up to a much more open network like Facebook is massive," said Tony Anscombe, Senior Security Evangelist, AVG Technologies. "Parents can't afford to become complacent as children of this age are not emotionally equipped to handle all online experiences. Parents providing them access to connected devices – that includes phones, tablets, game consoles and anything else that connects to the internet - must take responsibility for their safety and privacy."

All trademarks are the property of their respective owners.

Methodology:
An online survey of 6,017 parents was undertaken in the UK, US, France, Germany, Spain, Czech Republic, Australia, Brazil, Canada and New Zealand. The survey was set up using Research Now https://www.qualtrics.com/ and fieldwork took place in November and December 2013.

(Logo: http://photos.prnewswire.com/prnh/20120306/SF65434LOGO)

About AVG Technologies (NYSE: AVG)
AVG's mission is to simplify, optimize and secure the Internet experience, providing peace of mind to a connected world. AVG's powerful yet easy-to‐use software and online services put users in control of their Internet experience. By choosing AVG's software and services, users become part of a trusted global community that benefits from inherent network effects, mutual protection and support. AVG has grown its user base to 172 million active users as of September 30, 2013 and offers a protection, performance and privacy products and services suite to consumers and small businesses including Internet security, performance optimization, mobile security, online backup, identity protection and family safety software.
www.avg.com 

Keep in touch with AVG

SOURCE AVG Technologies

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.
Why Federal cloud? What is in Federal Clouds and integrations? This session will identify the process and the FedRAMP initiative. But is it sufficient? What is the remedy for keeping abreast of cutting-edge technology? In his session at 21st Cloud Expo, Rasananda Behera will examine the proposed solutions: Private or public or hybrid cloud Responsible governing bodies How can we accomplish?
Today traditional IT approaches leverage well-architected compute/networking domains to control what applications can access what data, and how. DevOps includes rapid application development/deployment leveraging concepts like containerization, third-party sourced applications and databases. Such applications need access to production data for its test and iteration cycles. Data Security? That sounds like a roadblock to DevOps vs. protecting the crown jewels to those in IT.
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness.
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
The last two years has seen discussions about cloud computing evolve from the public / private / hybrid split to the reality that most enterprises will be creating a complex, multi-cloud strategy. Companies are wary of committing all of their resources to a single cloud, and instead are choosing to spread the risk – and the benefits – of cloud computing across multiple providers and internal infrastructures, as they follow their business needs. Will this approach be successful? How large is the ...