|By PR Newswire||
|February 3, 2014 03:00 AM EST||
AMSTERDAM and SAN FRANCISCO, Feb. 3, 2014 /PRNewswire/ -- Major moments in a child's life, such as the first time they ride a bike, appear to be increasingly superseded by digital coming-of-age capabilities like operating a smartphone or opening a web browser. This digital immersion is charted in the latest Digital Diaries study by AVG Technologies N.V. (NYSE: AVG), the provider of Internet and mobile security, privacy and optimization to 172 million active users, which interviewed over 6,000 mothers across 10 countries about how their children use the Internet and smart devices.
The research reveals that by the age of 3-5, more children are able play a computer game (66 percent) or navigate a smartphone (47 percent) than tie their shoes (14 percent) or swim unaided (23 percent). AVG's Digital Diaries research was first undertaken four years ago when it surveyed mothers of children aged 0-9 years old on the impact of technology in family life. With 59 percent of households having three or more connected devices, according to AVG research, it may come as no surprise that children of this age are extremely digitally capable.
"This research shows us that knowing how to use digital devices is almost a birthright now. The challenge parents and society face, augmented by security and privacy technologies, is where this goes next. It's similar when teaching a child to read. Learning to read is the first challenge but it is what you do with that skill that determines its value and risks," said Dr Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London. "Like it or not, parents have a huge responsibility to educate their children in responsible and productive use of digital technologies. This research highlights the privacy and security considerations for interconnected homes but also the need to promote balanced lifestyles and that digital literacy is as much about use as access."
Some key findings from the research include:
0-2 years - Sharenting Trumps Privacy
Despite the ongoing public debate around online privacy, more parents than ever are gifting their children with a digital footprint before they can walk, talk or are even born.
- Over four fifths (81 percent) of the mothers questioned admitted to uploading photos of their child online – with the majority of photos loaded before a child's first birthday (62 percent) and almost a third (30 percent) during the prenatal stage.
- 'Sharenting', where parents publicly share their children's progress online, was mainly for friends and family (80 percent) – although a quarter (25 percent) do it purely to show off their child.
3-5 years – More Screen Smart than Street Smart?
With children increasingly immersed in the digital world from birth, the study highlighted the growing dominance of technology-related life skills over more traditional or practical skills.
- A testament to the rising role of mobile devices in our children's lives, 57 percent can also operate at least one app on a smartphone or tablet – an increase of 38 percent since the same question was asked four years ago.
6-9 years – Blurring Real and Virtual Worlds
By the age of 6-9, the internet appears to have become deeply engrained in our children's social lives, eliciting mixed responses from parents.
- Of the 89 percent of this age group using the Internet, almost half (46 percent) are playing in a kid's virtual world such as Webkinz™ or Club Penguin™ and almost one fifth (16 percent) are using Facebook.
- Less than one mother in ten (9 percent) viewed these 'digital playgrounds' as hindering their child's social skills, but nearly one in five (19 percent) were aware their children had experienced aggressive behavior online in the last year.
"Introduced to this world with a fanfare of social media activity and, by the age of a few months, pacified with a device, our children are learning about life literally through a screen. But how often are parents taking the time to consider the short and long term implications of raising a family in this connected world? Already there are indications of unpleasant behavior that can lead to cyberbullying at this young age, even within controlled kid's environments, and the step-up to a much more open network like Facebook is massive," said Tony Anscombe, Senior Security Evangelist, AVG Technologies. "Parents can't afford to become complacent as children of this age are not emotionally equipped to handle all online experiences. Parents providing them access to connected devices – that includes phones, tablets, game consoles and anything else that connects to the internet - must take responsibility for their safety and privacy."
All trademarks are the property of their respective owners.
An online survey of 6,017 parents was undertaken in the UK, US, France, Germany, Spain, Czech Republic, Australia, Brazil, Canada and New Zealand. The survey was set up using Research Now https://www.qualtrics.com/ and fieldwork took place in November and December 2013.
About AVG Technologies (NYSE: AVG)
AVG's mission is to simplify, optimize and secure the Internet experience, providing peace of mind to a connected world. AVG's powerful yet easy-to‐use software and online services put users in control of their Internet experience. By choosing AVG's software and services, users become part of a trusted global community that benefits from inherent network effects, mutual protection and support. AVG has grown its user base to 172 million active users as of September 30, 2013 and offers a protection, performance and privacy products and services suite to consumers and small businesses including Internet security, performance optimization, mobile security, online backup, identity protection and family safety software.
Keep in touch with AVG
- For breaking news, follow AVG on Twitter at www.twitter.com/AVGfree
- Join our Facebook community at www.facebook.com/AVG
- Join our LinkedIn community at www.linkedin.com/groups?gid=2719797
- Watch us at www.youtube.com/user/officialAVG
SOURCE AVG Technologies
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Aug. 3, 2015 04:00 PM EDT Reads: 271
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Aug. 3, 2015 03:45 PM EDT
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Aug. 3, 2015 03:30 PM EDT Reads: 233
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
Aug. 3, 2015 03:30 PM EDT
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
Aug. 3, 2015 03:30 PM EDT
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Aug. 3, 2015 03:15 PM EDT
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Aug. 3, 2015 03:00 PM EDT Reads: 559
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Aug. 3, 2015 12:30 PM EDT Reads: 202
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Aug. 3, 2015 11:45 AM EDT Reads: 205
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Aug. 3, 2015 09:45 AM EDT Reads: 363
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Aug. 3, 2015 07:30 AM EDT Reads: 186
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Aug. 2, 2015 10:00 PM EDT Reads: 684
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Aug. 2, 2015 06:00 PM EDT Reads: 1,137
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 2, 2015 05:45 PM EDT Reads: 517
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Aug. 2, 2015 04:00 PM EDT Reads: 432