Welcome!

News Feed Item

Digital Abilities Overtake Key Development Milestones for Today's Connected Children

AVG Technologies research shows number of children aged nine and under able to use an app on a smartphone or tablet increased 38 percent over the last three years

AMSTERDAM and SAN FRANCISCO, Feb. 3, 2014 /PRNewswire/ -- Major moments in a child's life, such as the first time they ride a bike, appear to be increasingly superseded by digital coming-of-age capabilities like operating a smartphone or opening a web browser. This digital immersion is charted in the latest Digital Diaries study by AVG Technologies N.V. (NYSE: AVG), the provider of Internet and mobile security, privacy and optimization to 172 million active users, which interviewed over 6,000 mothers across 10 countries about how their children use the Internet and smart devices.

The research reveals that by the age of 3-5, more children are able play a computer game (66 percent) or navigate a smartphone (47 percent) than tie their shoes (14 percent) or swim unaided (23 percent). AVG's Digital Diaries research was first undertaken four years ago when it surveyed mothers of children aged 0-9 years old on the impact of technology in family life. With 59 percent of households having three or more connected devices, according to AVG research, it may come as no surprise that children of this age are extremely digitally capable.

"This research shows us that knowing how to use digital devices is almost a birthright now. The challenge parents and society face, augmented by security and privacy technologies, is where this goes next. It's similar when teaching a child to read. Learning to read is the first challenge but it is what you do with that skill that determines its value and risks," said Dr Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London. "Like it or not, parents have a huge responsibility to educate their children in responsible and productive use of digital technologies. This research highlights the privacy and security considerations for interconnected homes but also the need to promote balanced lifestyles and that digital literacy is as much about use as access."

Some key findings from the research include:

0-2 years - Sharenting Trumps Privacy
Despite the ongoing public debate around online privacy, more parents than ever are gifting their children with a digital footprint before they can walk, talk or are even born.

  • Over four fifths (81 percent) of the mothers questioned admitted to uploading photos of their child online – with the majority of photos loaded before a child's first birthday (62 percent) and almost a third (30 percent) during the prenatal stage.
  • 'Sharenting', where parents publicly share their children's progress online, was mainly for friends and family (80 percent) – although a quarter (25 percent) do it purely to show off their child.

3-5 years More Screen Smart than Street Smart?
With children increasingly immersed in the digital world from birth, the study highlighted the growing dominance of technology-related life skills over more traditional or practical skills.

  • A testament to the rising role of mobile devices in our children's lives, 57 percent can also operate at least one app on a smartphone or tablet – an increase of 38 percent since the same question was asked four years ago.

6-9 yearsBlurring Real and Virtual Worlds
By the age of 6-9, the internet appears to have become deeply engrained in our children's social lives, eliciting mixed responses from parents.

  • Of the 89 percent of this age group using the Internet, almost half (46 percent) are playing in a kid's virtual world such as Webkinz™ or Club Penguin™ and almost one fifth (16 percent) are using Facebook.
  • Less than one mother in ten (9 percent) viewed these 'digital playgrounds' as hindering their child's social skills, but nearly one in five (19 percent) were aware their children had experienced aggressive behavior online in the last year.

"Introduced to this world with a fanfare of social media activity and, by the age of a few months, pacified with a device, our children are learning about life literally through a screen. But how often are parents taking the time to consider the short and long term implications of raising a family in this connected world? Already there are indications of unpleasant behavior that can lead to cyberbullying at this young age, even within controlled kid's environments, and the step-up to a much more open network like Facebook is massive," said Tony Anscombe, Senior Security Evangelist, AVG Technologies. "Parents can't afford to become complacent as children of this age are not emotionally equipped to handle all online experiences. Parents providing them access to connected devices – that includes phones, tablets, game consoles and anything else that connects to the internet - must take responsibility for their safety and privacy."

All trademarks are the property of their respective owners.

Methodology:
An online survey of 6,017 parents was undertaken in the UK, US, France, Germany, Spain, Czech Republic, Australia, Brazil, Canada and New Zealand. The survey was set up using Research Now https://www.qualtrics.com/ and fieldwork took place in November and December 2013.

(Logo: http://photos.prnewswire.com/prnh/20120306/SF65434LOGO)

About AVG Technologies (NYSE: AVG)
AVG's mission is to simplify, optimize and secure the Internet experience, providing peace of mind to a connected world. AVG's powerful yet easy-to‐use software and online services put users in control of their Internet experience. By choosing AVG's software and services, users become part of a trusted global community that benefits from inherent network effects, mutual protection and support. AVG has grown its user base to 172 million active users as of September 30, 2013 and offers a protection, performance and privacy products and services suite to consumers and small businesses including Internet security, performance optimization, mobile security, online backup, identity protection and family safety software.
www.avg.com 

Keep in touch with AVG

SOURCE AVG Technologies

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.