Welcome!

News Feed Item

As the health and wellness industry booms and gym memberships reach 52 million, ActivewearUSA brings leading Australian activewear brand Lorna Jane to the US market

CHARLOTTE, N.C., Feb. 3, 2014 /PRNewswire-iReach/ -- Summary: The health and wellness industry is predicted to grow rapidly over the coming years, with gym memberships alone increasing to 58 million by 2017. Now, an innovative new partnership between ActivewearUSA and Lorna Jane is ensuring that women across the US look as good as they feel while working out. 

(Photo: http://photos.prnewswire.com/prnh/20140203/MN56423)

The health and wellness industry is booming. Gym membership alone is reported to have topped 52 million last year and is tipped to grow to more than 58 million by 2017, according to the latest Gym, Health and Fitness Clubs industry report from IBISWorld. Yoga, dance fitness and workout activities have played a large part in the growing trend and the fitness industry has remained strong despite the global economic difficulties of recent years, thanks in large part to the increased consumer awareness of the value of maintaining good health. 

This enhanced awareness is reflected in the US Bureau of Labor Statistics' prediction that the fitness industry will grow by some 23% in the decade to 2020. With all manner of health and wellness activities becoming more popular, the activewear industry has also boomed during the last decade. New fabrics and technologies have led to impressive advancements, with innovations meaning that activewear can now be stylish and sporty at the same time.

No company embodies this new trend more than ActivewearUSA. Their dynamic brand is known for bringing bright, bold and stylish activewear to fitness enthusiasts across the US. From yoga and dance fitness enthusiasts to runners and skiers, ActivewearUSA has prided itself on supplying the latest fitness fashions to its customers. Now, the company has added a new string to its bow, with the news that iconic Australian fitness label Lorna Jane will now be available at ActivewearUSA.

The two brands have natural synergies. Both see the production and sale of activewear as being about more than just supplying the right clothes for the right activity. ActivewearUSA emphasises the value of fitness activity, as evidenced by the abundance of articles, information and tips available through its website and newly launched health and wellness magazine. Meanwhile, Lorna Jane's Active Living philosophy and daily practise of 'Move Nourish Believe' influences all aspects of the brand's design, inspiring customers to believe that anything is possible with enough hard work.

Avi Woolman, founder of ActivewearUSA, comments on the new partnership:

"We are extremely excited to be able to offer the Lorna Jane range to our customers. The Lorna Jane range is about looking good as well as feeling good. We are proud to be innovating and bringing new brands to the US health and wellness market to encourage women to work out and improve their health and wellbeing."

Avi's comments were backed by those of Lorna Jane Clarkson, founder of the leading Australian Lorna Jane range:

"For 25 years, Lorna Jane has inspired women towards Active Living. We create 100 new activewear designs each month allowing the modern woman to embrace her activewear wardrobe with no compromise on style. Our hope is to deliver our collections & Active Living philosophy to women the world over so our partnership with ActivewearUSA was a natural fit."

As the fitness and activewear industry continues to grow, leading partnerships such as this will ensure that as many individuals as possible are encouraged to achieve their fitness goals and to look fantastic while they are doing so.

For more information on the fitness industry and the innovative new partnership between ActivewearUSA and Lorna Jane, contact ActivewearUSA on 1 877 348 8727 or visit them at www.activewearusa.com

Media Contact: ActivewearUSA Media, ActivewearUSA, 1 877 348 8727, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE ActivewearUSA

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...