Welcome!

News Feed Item

As the health and wellness industry booms and gym memberships reach 52 million, ActivewearUSA brings leading Australian activewear brand Lorna Jane to the US market

CHARLOTTE, N.C., Feb. 3, 2014 /PRNewswire-iReach/ -- Summary: The health and wellness industry is predicted to grow rapidly over the coming years, with gym memberships alone increasing to 58 million by 2017. Now, an innovative new partnership between ActivewearUSA and Lorna Jane is ensuring that women across the US look as good as they feel while working out. 

(Photo: http://photos.prnewswire.com/prnh/20140203/MN56423)

The health and wellness industry is booming. Gym membership alone is reported to have topped 52 million last year and is tipped to grow to more than 58 million by 2017, according to the latest Gym, Health and Fitness Clubs industry report from IBISWorld. Yoga, dance fitness and workout activities have played a large part in the growing trend and the fitness industry has remained strong despite the global economic difficulties of recent years, thanks in large part to the increased consumer awareness of the value of maintaining good health. 

This enhanced awareness is reflected in the US Bureau of Labor Statistics' prediction that the fitness industry will grow by some 23% in the decade to 2020. With all manner of health and wellness activities becoming more popular, the activewear industry has also boomed during the last decade. New fabrics and technologies have led to impressive advancements, with innovations meaning that activewear can now be stylish and sporty at the same time.

No company embodies this new trend more than ActivewearUSA. Their dynamic brand is known for bringing bright, bold and stylish activewear to fitness enthusiasts across the US. From yoga and dance fitness enthusiasts to runners and skiers, ActivewearUSA has prided itself on supplying the latest fitness fashions to its customers. Now, the company has added a new string to its bow, with the news that iconic Australian fitness label Lorna Jane will now be available at ActivewearUSA.

The two brands have natural synergies. Both see the production and sale of activewear as being about more than just supplying the right clothes for the right activity. ActivewearUSA emphasises the value of fitness activity, as evidenced by the abundance of articles, information and tips available through its website and newly launched health and wellness magazine. Meanwhile, Lorna Jane's Active Living philosophy and daily practise of 'Move Nourish Believe' influences all aspects of the brand's design, inspiring customers to believe that anything is possible with enough hard work.

Avi Woolman, founder of ActivewearUSA, comments on the new partnership:

"We are extremely excited to be able to offer the Lorna Jane range to our customers. The Lorna Jane range is about looking good as well as feeling good. We are proud to be innovating and bringing new brands to the US health and wellness market to encourage women to work out and improve their health and wellbeing."

Avi's comments were backed by those of Lorna Jane Clarkson, founder of the leading Australian Lorna Jane range:

"For 25 years, Lorna Jane has inspired women towards Active Living. We create 100 new activewear designs each month allowing the modern woman to embrace her activewear wardrobe with no compromise on style. Our hope is to deliver our collections & Active Living philosophy to women the world over so our partnership with ActivewearUSA was a natural fit."

As the fitness and activewear industry continues to grow, leading partnerships such as this will ensure that as many individuals as possible are encouraged to achieve their fitness goals and to look fantastic while they are doing so.

For more information on the fitness industry and the innovative new partnership between ActivewearUSA and Lorna Jane, contact ActivewearUSA on 1 877 348 8727 or visit them at www.activewearusa.com

Media Contact: ActivewearUSA Media, ActivewearUSA, 1 877 348 8727, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE ActivewearUSA

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
CIOs and those charged with running IT Operations are challenged to deliver secure, audited, and reliable compute environments for the applications and data for the business. Behind the scenes these tasks are often accomplished by following onerous time-consuming processes and often the management of these environments and processes will be outsourced to multiple IT service providers. In addition, the division of work is often siloed into traditional "towers" that are not well integrated for cro...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, will discuss using predictive analytics to ...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...