Welcome!

News Feed Item

UDG Healthcare Announces a New Organizational Structure for Sales, Marketing & Medical Services to Better Serve Global Client Needs

Ashfield Commercial & Medical Services Integrates Eight Areas of Service

LONDON and IVYLAND, Pennsylvania, February 3, 2014 /PRNewswire/ --

Leading global outsourced healthcare service provider, UDG Healthcare (formerly United Drug plc), today announces the integration of its sales, marketing and medical service offerings within one division to better meet the needs of pharmaceutical clients. In addition to delivering its global services more effectively, this integration meets the industry demand for greater flexibility, insight and innovation from service providers. The new division, Ashfield Commercial and Medical Services, combines eight areas of expertise under the Ashfield division umbrella, allowing the newly created cross-functional business approach to enhance current and future client engagements.

The eight areas of expertise within the Ashfield division are:  

  • Ashfield Commercial
  • Ashfield Clinical
  • Ashfield Healthcare Communications
  • Ashfield Meetings and Events
  • Ashfield Insight and Performance
  • Ashfield Pharmacovigilance
  • Ashfield Market Access
  • Ashfield Medical Information

These eight service areas include companies in 22 countries, bringing together many well-known industry names in a cross-functional business approach that will deliver more value to clients. This enables Ashfield to develop solutions that harness excellence across their areas of expertise and work in partnership with clients to ensure impact, effectiveness and efficiency. Some of the highly successful individual business brands that will be brought under the Ashfield brand include:  

  • Ashfield - a contract service organization (North America, Europe & Japan)
  • Pharmexx - a contract service organization (Canada, South America & Europe)
  • Drug Safety Alliance (DSA) - a pharmacovigilance provider
  • Synopia Rx - a market access solutions provider
  • InforMed and Watermeadow - medical communications agencies
  • Universal WorldEvents - a healthcare meetings and events provider

Although Ashfield is primarily known in the North American market for its sales teams, nurse educators and call centers, under this new organization and branding, Ashfield will solidify its position as an expert in outgoing and incoming transfer of information within the healthcare environment.

The Ashfield portfolio provides solutions throughout the product lifecycle. In the pre-launch phase services include managing investigator meetings and developing scientific communications, through to organizing advisory boards and conducting the market research required to develop brand strategy. Once products are approved, Ashfield provides marketing consultancy, designs and organizes launch conferences, develops market access and payer strategies, and implements sales force effectiveness programs to ensure launch success then delivers sales solutions via Ashfield's multi-channel field and call center services. In addition, Ashfield provides the clinical education, patient support programs and medical information services to ensure patients and healthcare professionals receive the information and support they need to improve patient outcome.

Mary Anne Greenberg, Regional President in North America for Ashfield Commercial & Medical Services commented: "This transformation of our business allows us to deliver more for the industry, healthcare professionals and patients through our combined expertise and insight, while retaining the ingenuity and energy for which our companies are known. We have always put our clients and customers first and uniting these businesses in one division will help us address their challenges even more effectively."

Because of its breadth and depth of experience across many specialist areas throughout the world and its collaborative culture, Ashfield is able to create a synergy that delivers more than the sum of the parts, thereby bringing greater value to its pharmaceutical client and clients' customers, healthcare professionals and patients.

"This integration across the Ashfield division is a response to the major change our clients' businesses are going through. The healthcare industry wants to work with fewer vendors and more business partners who can bring breadth of expertise with a strong consistency of quality and compliance coupled with a spirit of innovation to cost-effectively accelerate their success," remarks Gareth Davies, Divisional Marketing Director.

For further information about Ashfield Commercial & Medical Services please visit the division's new website: http://www.ashfieldhealthcare.com

For inquiries:
Gareth Davies, Divisional Marketing Director
Ashfield Commercial & Medical Services    
Phone:  +1-215-688-1975
[email protected]

Sharon Marshall, Principal
Marketing Solutions
Phone: +1-215-538-1437
[email protected]

Photos are available for Mary Anne Greenberg and Gareth Davies on request

SOURCE UDG Healthcare

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facing...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Stratoscale, the software company developing the next generation data center operating system, exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016.Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere, IT is empowered to take control of their data ce...