Welcome!

News Feed Item

CFP Board to Consumers: Ask for CFP® Certification, the "Highest Standard" for Financial Planning Advice

Public Awareness Campaign Stresses Importance of CFP® Certification in Identifying Qualified Financial Advisors

WASHINGTON, Feb. 3, 2014 /PRNewswire/ -- Certified Financial Planner Board of Standards, Inc. announced today the next phase of its ongoing Public Awareness Campaign that urges consumers to look for CFP® certification, the "highest standard" for financial planning advice, when choosing a financial advisor.

"Consumers often don't know where to go or who to trust with their finances. We want the public to know that when it comes to financial advice, CFP® certification is the highest standard – and something they should look for," said CFP Board's Board of Directors Chair Ray Ferrara, CFP®.

The CFP® certification is considered the cornerstone of the financial planning profession and only those who have the certification can call themselves Certified Financial PlannerTM professionals. CFP® professionals have completed education requirements, have passed a rigorous exam to demonstrate required competencies, have met experience requirements and are held to rigorous ethical standards that require them to provide advice in their clients' best interest.  

The creative concept behind the advertising, which comes from Arnold Worldwide, Inc., shows how the CFP® certification makes a difference when it comes to choosing a financial advisor. The advertising features consumers accepting financial advice from an individual who appears and acts like a financial advisor, yet has no qualifications to provide financial advice. "If they're not a CFP® pro, you just don't know," a new television ad states, urging consumers to visit LetsMakeaPlan.org to seek out the highest standard and find a CERTIFIED FINANCIAL PLANNER™ professional who is thoroughly vetted.

Versions of the print ads, television spot and banner ads can be found here, and for a behind-the-scenes look at the campaign click here.

The new advertising, marketing and public relations campaign includes a mix of television, print and online advertising appearing in national outlets, as well as sponsorship messages on National Public Radio. This is the newest execution of a three-year campaign that has already generated significant increases in consumers' awareness of CFP® certification and the value of working with CFP® professionals. Last July, after reviewing its initial progress and successes, CFP Board's Board of Directors authorized the continuation of the campaign.

"Anyone can hold him or herself out to the public as a financial advisor or planner," said CFP Board CEO Kevin Keller, CAE.  "We urge consumers to seek someone who has demonstrated competency and ethics by achieving CFP® certification, the highest standard for the financial planning profession."

In addition to the advertising, CFP Board has retooled its popular website, www.LetsMakeaPlan.org, with more helpful "news you can use" information, a blog – "Let's Talk Planning" – from CFP Board Consumer Advocate Eleanor Blayney, CFP®, a tool that allows people to search for and connect with a CFP® professional in their area and a new Facebook page just for consumers.

CFP® professionals have access to the new ads and other resources that they can use to create awareness of the CFP® certification through a toolkit available on www.CFP.net.

ABOUT CFP BOARD

The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for competent and ethical personal financial planning. The Board of Directors, in furthering CFP Board's mission, acts on behalf of the public, CFP® professionals and other stakeholders. CFP Board owns the certification marks CFP®, Certified Financial Planner™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.  CFP Board currently authorizes more than 69,000 individuals to use these marks in the U.S.

 

 

"Let's Make a Plan" Print Ad

 

Multimedia Assets associated with this release:

Video: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM57018-20140203-1.mp4

Video: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM57018-20140203-2.mp4

Photo: http://photos.prnewswire.com/prnh/20140203/MM57018

SOURCE Certified Financial Planner Board of Standards, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.