Welcome!

News Feed Item

Strategy Analytics: Apple Increases Tablet Market Share to 34 percent in Q4 2013, as Global Tablet Market Grows 33 percent in 2013

BOSTON, Feb. 3, 2014 /PRNewswire/ -- According to the latest research from Strategy Analytics, fourth quarter 2013 global Tablet shipments reached 76.8 million units. Android again exerted its dominance with a 62 percent market share, while iOS rebounded from two quarters of share loss to take 34 percent of the total market in the fourth quarter.

(Logo: http://photos.prnewswire.com/prnh/20130207/NE56457LOGO-b )

Peter King, Director of Tablets at Strategy Analytics, said, "Global Total Tablet shipments reached 76.8 million units in Q4 2013, up 20 percent from 64 million units in Q4 2012."

New products from Apple late in the year contributed to the company growing market share in the fourth quarter by almost 7 percent (relative to Q3 2013), therefore reversing a trend of two successive quarters of share loss. Samsung ended the year strongly where its fourth quarter shipments were almost double the volume it shipped in one year previously in Q4 2012.

Exhibit 1: Global Total Tablet Vendor Market Share in Q4 2013 (Preliminary)

Global Total Tablet Vendor Shipments (Millions of Units) and Market Share


Vendor

Q4 '13

Marketshare %

Q4 '12

Marketshare %

Growth Y/Y







Apple

26.0

33.9%

22.9

35.7%

14%

Samsung

13.6

17.7%

7.5

11.7%

81%

Amazon

4.6

6.0%

4.5

7.0%

3%

Asus

3.6

4.7%

3.2

5.0%

13%

Lenovo

3.0

3.9%

0.8

1.2%

275%

Acer

1.0

1.3%

0.4

0.6%

150%

White Box

18.4

24.0%

17.4

27.1%

6%

Others

6.6

8.6%

7.4

11.5%

-11%

Totals

76.8

100.0%

64.1

100%

20%







Source: Strategy Analytics Tablet & Touchscreen Strategies Service

On the annual basis, Global Tablet shipments for 2013 reached 227 million units, up 33 percent from 2012. Apple finished 2013 as the number one Tablet vendor with 33 percent of the total Tablet market. However archrival Samsung closed the gap by nearly doubling its share from 10 percent in 2012, to 18 percent in 2013.

Matt Wilkins, Director of Tablets and Wearables at Strategy Analytics, said, "2013 was another extremely healthy year for the Tablet market. While it may not be a three-figure growth rate like we have witnessed previously, it is still significant considering the market is now delivering in excess of 200 million units on an annual global basis."

  1. A white-box tablet is a product produced by one company (the manufacturer or ODM) that other companies (the vendors or OEMs) rebrand to make it appear as if they made it. White box tablets invariably use different components to a branded tablet in order to keep costs to a minimum.
  2. Shipments refer to sell-in. Numbers are rounded. The definition of a Tablet does not include e-book readers or convertible PCs.

About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.strategyanalytics.com 

Contacts:
Peter King, +44 1908 423615, [email protected]
Matt Wilkins, +44 1908 423629, [email protected]
David Kerr  617.614.0720

 

SOURCE Strategy Analytics

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
Now that the world has connected “things,” we need to build these devices as truly intelligent in order to create instantaneous and precise results. This means you have to do as much of the processing at the point of entry as you can: at the edge. The killer use cases for IoT are becoming manifest through AI engines on edge devices. An autonomous car has this dual edge/cloud analytics model, producing precise, real-time results. In his session at @ThingsExpo, John Crupi, Vice President and Eng...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...