Welcome!

News Feed Item

Shell to Headline Licensing Expo's Motorsports Cafe

Licensing Expo announces Shell as the sponsor of The Motorsports Cafe

LOS ANGELES, Feb. 3, 2014 /PRNewswire/ -- Global energy company Shell has signed on as the headline sponsor of the newly created motorsports feature area at Licensing Expo 2014, the world's largest and most influential tradeshow dedicated to brand, character, entertainment, fashion and art licensing. Set for June 17-19 at the Mandalay Bay Convention Center in Las Vegas, Nev., the trade show connects more than 15,000 retailers and licensees with 5,000 of the industry's most powerful and recognizable intellectual properties in all product categories.

"As a sustainable energy company with global brand awareness, we are thrilled to announce that Shell will be the official sponsor The Motorsports Cafe," says Jessica Blue, vice president, Licensing Expo. "The motorsports area is a brand new highlight for the 2014 show and one that will add value and excitement to attendees' experience at Licensing Expo 2014. The brands featured within the Motorsports Cafe will not only showcase all things motorsports, but will offer exceptional licensing and brand extension opportunities as well." 

The 5,500-square-foot Motorsports Cafe will be centrally located within the Brands & Agents zone and will educate attendees about motorsports and the benefits of motorsports licensing. Several of the top sanctioning bodies in the motorsports industry including The National Hot Rod Association and SCORE International Off Road Racing will also take part by featuring racing cars and drivers. Licensing Expo will further partner with motorsports experts RACE Motorsports Marketing, Inc. and Hot Import Nights to organize and promote this new feature of the show floor.

"Shell's first year at Licensing Expo promises to be a spectacle. The Motorsports Cafe Sponsored by Shell, coupled with our two booths, will showcase how Shell and innovation are simply inseparable. We are seeking licensees across multiple categories, from car care to apparel, and cannot wait to see the opportunities that will arise," says Jack Stokes, licensing manager, TSBA AG, Shell's licensing agent.

Attendees will find additional motorsports companies on exhibit at Licensing Expo such as Polaris Industries, Lamborghini and Dorna Sports.

The Brands & Agents zone at Licensing Expo is home to household and name brands and the agents that represent them. The zone is one of five merchandized areas designed to facilitate the connection between attendees and exhibitors: Characters & Entertainment, Brands & Agents, Art & Design, Fashion & Lifestyle and Sourcing & Production. More than 5,000 brands are showcased at Licensing Expo each year, and of those, 1,800 are from consumer goods categories such as automotive, household, publishing, sports, food and beverage, corporate and non-profit.

For more information on Licensing Expo and to register for free visit www.licensingexpo.com
For more information about the Shell licensing program email [email protected].

About Advanstar Communications Inc. (www.advanstar.com):
Advanstar is an event and marketing services business that serves business professionals and consumers in the Fashion, Licensing, Life Sciences and Powersports industries with its portfolio of 134 events, 30 publications, over 200 electronic products and websites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enable Advanstar to "Connect Our Customers With Theirs." Advanstar has approximately 600 employees and currently operates from multiple offices in North America and Europe.

About Licensing Expo (www.licensingexpo.com):
Now in its 34th year, Licensing Expo is the world's largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into five zones: Character & Entertainment, Fashion & Lifestyle, Art & Design, Brands & Agents and Sourcing & Production. More than 15,000 retailers, licensees, manufacturers, distributors and licensing agents attend from more than 90 countries. Licensing Expo is owned and organized by Advanstar Communications, Inc. and is sponsored by the International Licensing Industry Merchandisers' Association (LIMA). Advanstar Communications, Inc. also owns and operates License! Global magazine and Brand Licensing Europe.

SOURCE Advanstar Communications, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...