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IASA Presents "Boot Camp+: Mastering the Art of Marketing & Selling to Insurance Companies"

Event to Focus on Practical Solutions to Challenges Facing Insurance Industry Vendors

DURHAM, NC -- (Marketwired) -- 02/03/14 -- The IASA Solution Provider Education Committee (SPEC) is pleased to announce IASA will once again host a special workshop, "Boot Camp+: Mastering the Art of Marketing & Selling to Insurance Companies," just prior to the association's Spring Planning Meeting, March 20 and 21 at the New Orleans Marriott in New Orleans, La.

This year's workshop will feature sessions designed to meet specific needs identified through industry and prior attendee feedback, including "The Fundamentals of Insurance: What You Need to Know," followed by an interactive session, "The Insurance Game," which will provide a thorough introduction to insurance processes. This year's IASA Boot Camp+ will begin promptly at 7:30 a.m. local time on Thursday, March 20, with opening remarks by Mark Roth, vice president of business development for IASA, and Joe Pomilia, executive director for IASA.

Additional sessions include a drill down on insurance product ideation, including product development and lifecycle, the benefits of building an engaged customer community, and a panel discussion involving insurance company executives who will explain industry buying processes and preferences. The first day concludes with a networking reception for all attendees and presenters.

Sessions resume on Friday, March 21 at 7:30 a.m. local time. Second day topics include a presentation on social media and your salesforce, a moderated discussion challenging attendees to examine the impact of change management on IT solution success, and ideas for content creation and curation that can help solution providers effectively reach an insurance company audience.

Tiered pricing for this event is available this year. Individuals can select to attend the entire Boot Camp+ workshop, including the Insurance Game, for $495, or all sessions except for the Insurance Game for $395. A full agenda and additional information about sessions included in this workshop are available on the IASA website.

Sales and marketing managers, business development managers, other interested professionals from vendor companies, and individuals new to the insurance industry in any capacity, are encouraged to register at www.iasa.org/bootcamp, or contact Mark Roth, [email protected] or 603.401.1460 for more information about the meeting.

About IASA
The Insurance Accounting & Systems Association, Inc. (IASA) is a non-profit, education association that strives to enhance the knowledge of insurance industry professionals, and participants from similar organizations closely allied with the insurance industry by facilitating the exchange of ideas and information. IASA is one of the insurance industry's largest, and most well represented trade associations. IASA membership includes insurance companies of all types (Property & Casualty, Life, Health, Fraternal, HMO and others) as members, as well as companies serving the insurance industry, regulators and also organizations more broadly representative of the financial services industry, including banks and investment brokerage firms. Learn more about the IASA by visiting our website at www.iasa.org or by calling 919.489.0991.

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