Click here to close now.

Welcome!

News Feed Item

Baskin-Robbins Reveals What Your Favorite Type of Chocolate Says About You and Debuts Sweet Line-Up for Valentine's Day

Baskin-Robbins Unveils New Valentine's Day-Themed Flavor of the Month, Love Potion #31® Dark, and Celebrates Return of Conversation Heart Cakes

CANTON, Mass., Feb. 3, 2014 /PRNewswire/ -- Love is in the air at Baskin-Robbins! The world's largest chain of ice cream specialty shops today announced its lineup of Valentine's Day-themed treats, including the new February Flavor of the Month, Love Potion #31® Dark, and its Conversation Heart Cakes, now available in two sizes. The new Love Potion #31 Dark flavor features a combination of delicious chocolate and raspberry-flavored ice creams mixed with raspberry-filled white chocolate hearts and a raspberry-flavored ribbon throughout to create the perfect match for Baskin-Robbins' classic Love Potion #31® flavor, which is also available at participating locations this season.

(Photo: http://photos.prnewswire.com/prnh/20140203/NY57114-a)

(Photo: http://photos.prnewswire.com/prnh/20140203/NY57114-INFO-b)

(Logo:  http://photos.prnewswire.com/prnh/20121022/NY96752LOGO-b)

To celebrate the three most popular types of chocolate this Valentine's Day, Baskin-Robbins has partnered with Juliet A. Boghossian, a behavioral food expert and founder of Food-ology®, an original methodology that links food-related habits to personality traits and behavioral tendencies, to identify what a chocolate lover's favorite type of chocolate says about them and their relationships.

Some of the most surprising flavor findings from the study include:

If your favorite is Milk Chocolate:

Personality – You're a devoted traditionalist, friendly, approachable and responsible. You crave balance, peace and consistency.

Ideal Date – You tend to welcome traditional courtship most. Dinner and a movie is a perfect date night for you and a local restaurant that knows you by first name puts you in your ultimate comfort zone.

Best Match – Opposites attract! Your best matches are white or dark chocolate lovers. Someone who prefers white chocolate will encourage you to enjoy life more and not take things too seriously. Whereas, a partner who loves dark chocolate will help you take more calculated risks and be bold.

If your favorite is White Chocolate:

Personality – You're a playful free spirit and tend to be the life of the party. You're flirtatious, impulsive, generous, kind and nonjudgmental.

Ideal Date – Your ideal date includes a playful and challenging activity such as miniature golf, parasailing, snowboarding or even swings at the park. You set aside the heaviness of daily responsibilities and like to live in the moment.

Best Match – You're adaptive and a complement to all three chocolate types; however, your best match is someone who prefers milk chocolate as they will ground or balance you best.

If your favorite is Dark Chocolate:

Personality – You are the determined maverick. You play hard to get and are passionate, generous, selective and mysterious. You are known for speaking your mind, for your no nonsense honesty and ability to process information quickly and for taking calculated risks.

Ideal Date – You crave equal partners who can sustain a high energy pace. Your perfect date makes you feel special, unique and inventive – whether it is an adventurous outing like a safari, an exclusive experience such as dining at a five-star restaurant, or a cultural activity to inspire the mind like the theater or concert.

Best Match – You know yourself best. You thrive with partners that mirror your personality and ambition, so stick with dark chocolates to find your perfect match.

"People are always surprised to hear what their favorite food choices can say about their personality traits," said Juliet A. Boghossian, Founder of Food-ology. "A person's favorite flavor of chocolate says a lot about their romantic side, and this study is a fun way to celebrate Valentine's Day and share interesting findings to help people understand themselves and who they are most compatible with based on their chocolate of choice. "

In addition, Baskin-Robbins is bringing back its popular Conversation Heart Cakes as the perfect way to celebrate the holiday with that special someone. Baskin-Robbins' Conversation Heart Cakes are adorned with rainbow sprinkles and feature one of three Valentine's Day messages: "Love You," "Kiss Me," or "Be Mine." Alternatively, guests can include a personalized message for their loved one this Valentine's Day. To show that it's truly what's on the inside that counts, the cakes can also be customized with that special someone's favorite ice cream and cake flavor. These colorful Valentine's Day cakes are now available in two sizes. The small Conversation Heart Cake is perfect for two sweethearts, and the new Large Conversation Heart Cake is a sweet gift to share and serves 10-12 people.

"We are excited to offer even more options in our sweet line-up of frozen treats that our guests can enjoy with their loves ones this Valentine's Day," said Stan Frankenthaler, Executive Chef and Vice President of Product Innovation for Dunkin' Brands. "Our new Love Potion #31 Dark ice cream and Conversation Heart Cakes make sweet treats to share with that special someone or with friends and family during this season of love."

Baskin-Robbins' Love Potion #31 Dark and Love Potion #31 flavors can also be paired together as a mixed milkshake, a two-scoop sundae or in a freshly-baked waffle cone. In addition, the flavors are available to take home in fresh-packed pints and quarts.*

For more information about Baskin-Robbins' wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).

*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes: small (12 oz) and regular (1 lb., 8 oz).

Methodology

Findings based on empirical and quantitative data. Empirical research performed by behavioral food expert and Founder of Food-ology, You are HOW you Eat®, Juliet A. Boghossian, between 2002 and 2013, 200+ adult subjects, (50/50 male/female) residing in the United States. Portions of quantitative data based on two online surveys among 500 to 1,000 U.S. adults 18+ (50/50 male/female), performed in 2010 and 2013. Surveys conducted using the field services of Critical Mix. The margin of error at the 95% level of confidence is +/- 3.1%.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,250 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2012, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

Contact:
Justin Drake
Dunkin' Brands
781-737-3315
[email protected]

SOURCE Baskin-Robbins

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI In...
SYS-CON Events announced today that Intelligent Systems Services will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ ...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achie...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dramatically improve produc...