Welcome!

Blog Feed Post

Gigya analyses fans of opposing Super Bowl teams to demonstrate depth of insight

New social media tool provides marketers with unparalleled insight of consumer identities

Gigya, the Connected Consumer Management Suite, today announced the release of a transformative tool to power data-driven marketing: Consumer Insights. The product allows marketers to gain a complete understanding of their user-bases by aggregating data from Gigya products such as Social Login, Registration-as-Service, Gamification and Social Plugins and providing visual insights about user identities and on-site behaviours.

To showcase the product's depth, Gigya examined the fan bases of the Seattle Seahawks and Denver Broncos, the two contenders in this year's Super Bowl, and how the two audiences differ.

Gigya was able to discern that Denver Broncos have a high concentration of fans outside of Colorado, in states such as New York, California and New Mexico, while Seahawks fans are heavily concentrated in the Pacific Northwest. Broncos fans also tend to enjoy more light-hearted, family-oriented movies such as Finding Nemo and Shrek whereas Seahawks fans enjoy action/adventure films such as Star Wars and The Dark Knight. Insights like these highlight the differences between user bases that marketers need to understand in order to best reach an audience.

The depth of understanding that Consumer Insights can provide is both flexible and powerful enough to rapidly provide these sorts of valuable insights on any comparative demographics. Marketers in the UK could easily use the tool to discern the differences in taste and preferences between, for example, Manchester United and Manchester City fans ahead of a derby, or the differences between viewers of BBC Breakfast and Daybreak.

"Marketers are tired of hearing companies preach about 'Big Data' and the vague ways they should be using it," said Patrick Salyer, CEO of Gigya. "Consumer Insights finally puts massive amounts of modern consumer data - everything from users' interests, to their Facebook likes, to the articles they've commented on - into one dashboard that actually shows marketers what they need to know about their users, complete with the integrations with the marketing platforms they already use."

Consumer Insights allows marketers to easily query Gigya's Identity Storage database and tie identity information with internal key performance indicators (KPIs) to understand what psychographic and demographic information is driving meaningful behaviours such as purchases, commenting or sharing.

Example queries include:

  • "What are the interests of customers who have made purchases of £120 or more?"
  • "Which users on my site are the most influential and are well-educated?"
  • "What music artists are most popular among millennials on my site?"

Marketers can then create valuable user subdivisions that can be directly imported into the more than 30 different email marketing, ad-serving, content recommendation, SMS marketing and other marketing platforms integrated with Gigya through the NEXUS Partner Ecosystem. All information is captured by Gigya's technology and collected through strict and transparent permissions when users log into sites using Gigya's Registration-as-a-Service and Social Login.

Several Gigya customers, including KLM, will be using the new tool to better understand their users and optimize their marketing efforts by using Consumer Insights to create advanced audience segments.

---ENDS---

More information about Consumer Insights can be found at: http://www.gigya.com/consumer-insights/

About Gigya
Gigya's Connected Consumer Management Suite enables the world's largest brands, including Pepsi, Verizon and ABC to understand and connect more closely with today's mobile and socially connected consumers. The company's technology helps businesses access, consolidate and manage permission-based identity and behavior data, while providing deep customer insights that turn data into action.

Through products like Social Login, Registration-as-a-Service, Consumer Insights, Social Analytics Social Plugins and Gamification, Gigya provides customers with the rich data, intelligence, and tools needed to reach consumers with the right messages, on the right platforms at the right time. Gigya drives user acquisition and engagement for 700 enterprises and reaches 1.5 billion unique users per month, ensuring that today's businesses stay relevant in the age of the connected consumer.

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.