|By Business Wire||
|February 3, 2014 07:53 PM EST||
SoundHound Inc. today shared some of the highlights and trends following analysis of second screen activity within its music and sound search mobile application during last night’s Super Bowl.
Screenshot from SoundHound's Super Bowl Experience (Photo: Business Wire)
SoundHound created a distinctive Super Bowl second screen experience enabling users to track commercials and the music within the ads as well as the halftime show performances. SoundHounders could access the Super Bowl page through the orange button at any point during the game’s broadcast. Once inside, users could tap to learn more about songs and artists featured in commercials and during the halftime show and, if they choose, purchase songs through their respective platform’s provider.
The Super Bowl commercials that drove the greatest response from the SoundHound community were those that featured music. The top ads prompting the highest spike in search, engagement and buying activity included:
- “Most SoundHound’ed TV Ad”: Budweiser’s ‘Puppy Love’ featuring Passengers’ ‘Let Her Go.’
- “The Most Discovered Artist”: Chevy’s ‘Life’ featuring the Ane Brun single ‘Don’t Leave’ drove the most taps onward to the Artist information page.
- “Highest BUY click engagement”: Bank of America’s post featuring the new U2 track capture 37% of overall SoundHound taps on the BUY link, demonstrating instant desire to purchase.
- “Halftime Show Song Spike”: Bruno Mars’ smash hit “Locked Out of Heaven” was the most SoundHound’ed song of the 12-minute halftime performance.
“A look at SoundHound activity during this year’s Super Bowl commercials demonstrates the power of music as a driver of organic and natural second screen activity,” said Katie McMahon, Vice President of Sales and Marketing for SoundHound Inc. “Brands and their advertising partners gain valuable insight on user engagement through the story our users tell by their time spent within SoundHound, discovering, buying and re-living what they just saw and heard.”
For the first time, this year’s Super Bowl was SoundHound’able for both TV viewers and the radio audience listening to the WestwoodOne Radio Network, the NFL’s exclusive radio broadcast partner. The radio experience featured a Geico-sponsored contest and users were prompted and encouraged to SoundHound the game by the on-air broadcasters.
The SoundHound app is available today for free from the App Store on iPad, iPhone and iPod touch, or at http://bit.ly/SoundHoundiTunes. On Android devices, SoundHound is available at http://bit.ly/SoundHoundPlayStore. Windows Phone users can download SoundHound at http://bit.ly/SoundHoundWindowsPhone. On BlackBerry 10 devices, SoundHound can be downloaded at http://bit.ly/SoundHoundBlackBerry.
About SoundHound Inc.
SoundHound Inc. is the leading innovator in Sound Recognition and Search technologies. Its unmatched portfolio of technologies includes the world's fastest music and audio recognition, the world's only singing and humming search, instant-response large scale speech recognition systems, and automatic lyrics alignment. The SoundHound mobile application is the only App in the world that enables two distinct sound inputs to be recognized through a single search button. Both recorded music and a hummed query can be identified, delighting users and friends with the magic of capturing a song or finding a song through singing it. SoundHound technologies are deployed globally through carrier, device manufacturer, and automotive partnerships. SoundHound's applications, available on all major platforms, have been downloaded by more than 185 million users.
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Jul. 31, 2015 04:30 PM EDT Reads: 423
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jul. 31, 2015 03:00 PM EDT Reads: 493
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Jul. 31, 2015 02:30 PM EDT Reads: 274
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Jul. 31, 2015 02:30 PM EDT
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Jul. 31, 2015 02:00 PM EDT Reads: 365
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Jul. 31, 2015 01:45 PM EDT
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Jul. 31, 2015 11:45 AM EDT Reads: 131
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Jul. 31, 2015 11:45 AM EDT Reads: 119
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Jul. 31, 2015 10:00 AM EDT Reads: 146
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Jul. 31, 2015 08:45 AM EDT Reads: 304
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Jul. 31, 2015 08:00 AM EDT Reads: 161
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 30, 2015 07:30 PM EDT Reads: 1,401
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Jul. 30, 2015 06:30 PM EDT Reads: 894
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Jul. 30, 2015 06:00 PM EDT Reads: 1,806
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Jul. 30, 2015 05:00 PM EDT Reads: 1,093