|By Business Wire||
|February 4, 2014 08:30 AM EST||
Applied behavior analytics company BehaviorMatrix, LLC, announced today that it was granted a groundbreaking foundational patent by the United States Patent and Trademark Office (USPTO) that establishes a system for classifying, measuring and creating models of the elements that make up human emotions, perceptions and actions leveraged from the Internet and social media.
The BehaviorMatrix patent, U.S. patent number 8,639,702, redefines the online advertising platform and social CRM industries by ushering in a new era of assessment and measurement of emotion by digital means. It covers a method for detecting and measuring emotional signals within digital content. Emotion is based on perception – and perception is based on exteroceptive stimuli – what is seen, touched, tasted, heard and smelled.
“By the time the Super Bowl rolls around in 2015, advertising may look very different because social media is the key to the digital revolution, and what drives social media is emotion,” said Bill Thompson, BehaviorMatrix CEO. “This patent, along with our extensive patent portfolio in process, enabled us to build the SmartView platform. The platform has the power to innovate advertising platforms and Social CRM by delivering advertisers and marketers a new way to measure and analyze emotion in digital environments. This technology gives advertising and CRM the science to measure and quantify emotional reactions and behavioral responses, which will lead to targeted, and more importantly, meaningful digital advertising and marketing.”
The patent, combined with pending BehaviorMatrix patents, provides the basics of emotional analytics. This is the measurement and discovery of insights from emotional signals within digital data - such as postings on social media. BehaviorMatrix leverages computational linguistics, big data algorithms, signal processing statistics, machine learning and quantum information theory along with its social and revolutionary crowd science to uniquely capture spontaneous expression in digital communications. Once this data is captured, the company can identify that content and provide actionable insight into implications and likely behavioral outcomes for advertising platforms and Social CRM. This capability allows for the right messaging to be delivered to the consumer to initiate the intended behavioral response.
“This patent also changes the game for consumers,” Thompson said. “When advertisers and marketers are better able to understand the emotions and relationships of the consumer to their brand, they can engage them in new and innovative ways. Product managers can design future features or highlight one feature over another by understanding that unique connection. This provides the consumer with a direct voice to initiate better product development and delivery. We have already experienced significant gains in both targeted response systems and consumer activation programs. We expect that improvement to only get better as we continue our scientific work in redefining the web according to influence.”
BehaviorMatrix’s technology bridges across all industry sectors and places of power of unparalleled insight into the hands of the user. BehaviorMatrix has several complementary patents in process for contextual linguistic scoring, influence measurement based on information transfer, crowd typing by hierarchy of influence and profiling matching by augmenting metadata with digital fingerprints. BehaviorMatrix’s suite of patented processes will work in concert to provide an even more accurate analysis of the human psyche.
The BehaviorMatrix model was inspired by the psychoevolutionary theories of noted psychologist Robert Plutchik, who concluded there were eight primary emotions – anger, anticipation, disgust, fear, joy, sadness, surprise and trust. The patented model validates Plutchik’s description of the human emotional landscape and refines it to make it actionable with contextual linguistic scoring.
BehaviorMatrix is a behavioral analytics firm founded on the principle that human behavior is driven by emotion. This unique approach is built on proprietary technology, which allows BehaviorMatrix℠ to delve deeper in the data mines of human perception and emotion, to deliver actionable data that a brand or company needs to be successful. Being able to find the emotional drivers and track them over time gives BehaviorMatrix the most comprehensive information in the field of behavioral analytics. For more information about BehaviorMatrix℠, its technology and its products, visit http://www.BehaviorMatrix.com.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Apr. 25, 2017 10:30 AM EDT Reads: 611
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Apr. 25, 2017 10:30 AM EDT Reads: 300
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Apr. 25, 2017 10:15 AM EDT Reads: 2,073
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Apr. 25, 2017 10:00 AM EDT Reads: 926
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Apr. 25, 2017 09:45 AM EDT Reads: 1,193
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
Apr. 25, 2017 09:39 AM EDT Reads: 130
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Apr. 25, 2017 09:15 AM EDT Reads: 260
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Apr. 25, 2017 09:15 AM EDT Reads: 1,707
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Apr. 25, 2017 09:00 AM EDT Reads: 1,004
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Apr. 25, 2017 08:45 AM EDT Reads: 804
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Apr. 25, 2017 08:30 AM EDT Reads: 2,941
As pervasive as cloud technology is -- and as persuasive as the arguments are for using it -- the cloud has its limits. Some companies will always have security concerns about storing data in the cloud and certain high-transaction applications will always be better suited for on-premises storage. Those statements were among the bottom-line takeaways delivered at Cloud Expo this week, a three day, bi-annual event focused on cloud technologies, adoption and associated challenges.
Apr. 25, 2017 08:30 AM EDT Reads: 3,850
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Apr. 25, 2017 08:30 AM EDT Reads: 2,167
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Apr. 25, 2017 08:00 AM EDT Reads: 818
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
Apr. 25, 2017 07:15 AM EDT Reads: 1,080