Welcome!

News Feed Item

BehaviorMatrix Issued Groundbreaking Foundational Patent for Advertising Platforms

Applied behavior analytics company BehaviorMatrix, LLC, announced today that it was granted a groundbreaking foundational patent by the United States Patent and Trademark Office (USPTO) that establishes a system for classifying, measuring and creating models of the elements that make up human emotions, perceptions and actions leveraged from the Internet and social media.

The BehaviorMatrix patent, U.S. patent number 8,639,702, redefines the online advertising platform and social CRM industries by ushering in a new era of assessment and measurement of emotion by digital means. It covers a method for detecting and measuring emotional signals within digital content. Emotion is based on perception – and perception is based on exteroceptive stimuli – what is seen, touched, tasted, heard and smelled.

“By the time the Super Bowl rolls around in 2015, advertising may look very different because social media is the key to the digital revolution, and what drives social media is emotion,” said Bill Thompson, BehaviorMatrix CEO. “This patent, along with our extensive patent portfolio in process, enabled us to build the SmartView platform. The platform has the power to innovate advertising platforms and Social CRM by delivering advertisers and marketers a new way to measure and analyze emotion in digital environments. This technology gives advertising and CRM the science to measure and quantify emotional reactions and behavioral responses, which will lead to targeted, and more importantly, meaningful digital advertising and marketing.”

The patent, combined with pending BehaviorMatrix patents, provides the basics of emotional analytics. This is the measurement and discovery of insights from emotional signals within digital data - such as postings on social media. BehaviorMatrix leverages computational linguistics, big data algorithms, signal processing statistics, machine learning and quantum information theory along with its social and revolutionary crowd science to uniquely capture spontaneous expression in digital communications. Once this data is captured, the company can identify that content and provide actionable insight into implications and likely behavioral outcomes for advertising platforms and Social CRM. This capability allows for the right messaging to be delivered to the consumer to initiate the intended behavioral response.

“This patent also changes the game for consumers,” Thompson said. “When advertisers and marketers are better able to understand the emotions and relationships of the consumer to their brand, they can engage them in new and innovative ways. Product managers can design future features or highlight one feature over another by understanding that unique connection. This provides the consumer with a direct voice to initiate better product development and delivery. We have already experienced significant gains in both targeted response systems and consumer activation programs. We expect that improvement to only get better as we continue our scientific work in redefining the web according to influence.”

BehaviorMatrix’s technology bridges across all industry sectors and places of power of unparalleled insight into the hands of the user. BehaviorMatrix has several complementary patents in process for contextual linguistic scoring, influence measurement based on information transfer, crowd typing by hierarchy of influence and profiling matching by augmenting metadata with digital fingerprints. BehaviorMatrix’s suite of patented processes will work in concert to provide an even more accurate analysis of the human psyche.

The BehaviorMatrix model was inspired by the psychoevolutionary theories of noted psychologist Robert Plutchik, who concluded there were eight primary emotions – anger, anticipation, disgust, fear, joy, sadness, surprise and trust. The patented model validates Plutchik’s description of the human emotional landscape and refines it to make it actionable with contextual linguistic scoring.

About BehaviorMatrix℠

BehaviorMatrix is a behavioral analytics firm founded on the principle that human behavior is driven by emotion. This unique approach is built on proprietary technology, which allows BehaviorMatrix℠ to delve deeper in the data mines of human perception and emotion, to deliver actionable data that a brand or company needs to be successful. Being able to find the emotional drivers and track them over time gives BehaviorMatrix the most comprehensive information in the field of behavioral analytics. For more information about BehaviorMatrix℠, its technology and its products, visit http://www.BehaviorMatrix.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...