|By Business Wire||
|February 4, 2014 08:30 AM EST||
Applied behavior analytics company BehaviorMatrix, LLC, announced today that it was granted a groundbreaking foundational patent by the United States Patent and Trademark Office (USPTO) that establishes a system for classifying, measuring and creating models of the elements that make up human emotions, perceptions and actions leveraged from the Internet and social media.
The BehaviorMatrix patent, U.S. patent number 8,639,702, redefines the online advertising platform and social CRM industries by ushering in a new era of assessment and measurement of emotion by digital means. It covers a method for detecting and measuring emotional signals within digital content. Emotion is based on perception – and perception is based on exteroceptive stimuli – what is seen, touched, tasted, heard and smelled.
“By the time the Super Bowl rolls around in 2015, advertising may look very different because social media is the key to the digital revolution, and what drives social media is emotion,” said Bill Thompson, BehaviorMatrix CEO. “This patent, along with our extensive patent portfolio in process, enabled us to build the SmartView platform. The platform has the power to innovate advertising platforms and Social CRM by delivering advertisers and marketers a new way to measure and analyze emotion in digital environments. This technology gives advertising and CRM the science to measure and quantify emotional reactions and behavioral responses, which will lead to targeted, and more importantly, meaningful digital advertising and marketing.”
The patent, combined with pending BehaviorMatrix patents, provides the basics of emotional analytics. This is the measurement and discovery of insights from emotional signals within digital data - such as postings on social media. BehaviorMatrix leverages computational linguistics, big data algorithms, signal processing statistics, machine learning and quantum information theory along with its social and revolutionary crowd science to uniquely capture spontaneous expression in digital communications. Once this data is captured, the company can identify that content and provide actionable insight into implications and likely behavioral outcomes for advertising platforms and Social CRM. This capability allows for the right messaging to be delivered to the consumer to initiate the intended behavioral response.
“This patent also changes the game for consumers,” Thompson said. “When advertisers and marketers are better able to understand the emotions and relationships of the consumer to their brand, they can engage them in new and innovative ways. Product managers can design future features or highlight one feature over another by understanding that unique connection. This provides the consumer with a direct voice to initiate better product development and delivery. We have already experienced significant gains in both targeted response systems and consumer activation programs. We expect that improvement to only get better as we continue our scientific work in redefining the web according to influence.”
BehaviorMatrix’s technology bridges across all industry sectors and places of power of unparalleled insight into the hands of the user. BehaviorMatrix has several complementary patents in process for contextual linguistic scoring, influence measurement based on information transfer, crowd typing by hierarchy of influence and profiling matching by augmenting metadata with digital fingerprints. BehaviorMatrix’s suite of patented processes will work in concert to provide an even more accurate analysis of the human psyche.
The BehaviorMatrix model was inspired by the psychoevolutionary theories of noted psychologist Robert Plutchik, who concluded there were eight primary emotions – anger, anticipation, disgust, fear, joy, sadness, surprise and trust. The patented model validates Plutchik’s description of the human emotional landscape and refines it to make it actionable with contextual linguistic scoring.
BehaviorMatrix is a behavioral analytics firm founded on the principle that human behavior is driven by emotion. This unique approach is built on proprietary technology, which allows BehaviorMatrix℠ to delve deeper in the data mines of human perception and emotion, to deliver actionable data that a brand or company needs to be successful. Being able to find the emotional drivers and track them over time gives BehaviorMatrix the most comprehensive information in the field of behavioral analytics. For more information about BehaviorMatrix℠, its technology and its products, visit http://www.BehaviorMatrix.com.
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