Welcome!

News Feed Item

Top Products in U.S. Hook Consumers on a Feeling

If U.S. manufacturers, marketers and branding experts want to know if consumers are emotionally connecting with their products, then they can look to the results of the Most Memorable New Product Launch survey, conducted by Sentient Decision Science and Schneider Associates. The 2013 MMNPL survey uses cutting edge research methodologies to measure emotional connections consumers have to new products. The top 10 products that ranked highest over their competitors have consumers exactly where brands want them: significantly more likely to purchase products that evoke a positive emotional connection.

2013 Most Memorable New Product Launch Top 10 Announced (Photo: Business Wire)

2013 Most Memorable New Product Launch Top 10 Announced (Photo: Business Wire)

And the results may shock you.

The highest ranked product launches in the 2013 MMNPL survey are Windows 8 (#1), Twinkies (#2), iPhone 5C (#3), Taco Bell Doritos Locos Tacos Cool Ranch (#4 - tied), Wendy’s Pretzel Bacon Cheeseburger (#4 - tied), Burger King Satisfries (#4 - tied), iPad Mini (#5), Microsoft Surface (#6), Vaseline Spray & Go Moisturizer (#7), McDonald’s Steak, Egg & Cheese Bagel (#8), 2013 Dodge Dart (#9), Nintendo 2DS (#10 - tie), and 2013 Toyota Corolla (#10 - tie). You can view the full research summary in e-book format, available here.

The research validates the link between emotions and memory for successful product launch marketing, and is significant because each year of the survey’s 12-year history has continued to emphasize the difficulty consumers have in recalling products (55% couldn’t name a single new product in 2013, an improvement from 67% in the election year of 2012), according to Joan Schneider, author of the New Launch Plan and CEO of SA.

Other findings include:

  • Among grocery products, the re-launch of Twinkies ranked the highest in terms of both awareness and purchase conversion, indicative of the emotional response consumers experienced when the product disappeared from shelves for a brief period
  • Wendy’s, Taco Bell, and Burger King are in a dead heat when it comes to awareness. However, the new Doritos Locos Taco had a higher conversion rate than either of its competitors
  • Gender differences are falling away when it comes to recalling new products; there is now no statistical difference between men and women, compared with an 11 percent difference just two years ago
  • Recognition for products is generally much higher than actual purchase conversion. Only Windows 8 showed a notable conversion rate (15%) compared with the next top tech product, the iPhone 5C (4%)
  • Awareness of products increases significantly among consumers citing more media sources of information: 71 percent of those who processed six or more sources recalled a new product, compared with 55 percent on average

The Most Memorable New Products evoked strong emotions in consumers. In fact, there is an extremely high correlation between the emotional association with a new product and the likelihood of purchasing the product.

“As marketers we've always known that emotion is key to moving consumer behavior. What is different today is that we now have neuromarketing research techniques that can quantify the degree of emotion consumers are feeling," said Chief Behavioral Scientist at Sentient Decision Science, Aaron Reid. “This year we used Sentient Prime implicit research technology to measure the automatic gut reaction of consumers. The results were striking. There is nearly a one-to-one relationship between the emotional associations with a new product and its degree of memorability in the marketplace."

“On the surface, this research makes intuitive sense, but when you dig deeper, what we’ve uncovered has profound importance to marketers,” said Schneider. “Marketers should study what drives their consumers and develop campaigns that connect with them emotionally in conjunction with looking for ways to deepen this impact across converged media.”

The online MMNPL survey, conducted by Schneider Associates and Sentient Decision Science during October of 2013, polled a national, census-balanced sample of consumers age 18 and up, and uncovered data related to awareness of new consumer product launches, influential trends, media usage, and purchasing behavior. This is the twelfth consecutive year that the Most Memorable New Product Launch survey has been conducted.

To download a copy of the research summary in e-book format, please click here. To learn more about the Most Memorable New Product Launch survey, visit www.mmnpl.com

To interview Joan Schneider, CEO and founder of Schneider Associates, and/or Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science about the findings, please contact Alexis Walkenstein, Director of Media Relations at Schneider Associates at [email protected] or 561-445-5409.

About Schneider Associates

Schneider Associates is an integrated marketing communications and public relations agency that launches and sustains products, services, companies and communities. www.schneiderpr.com

Sentient Decision Science, LLC is a full service market research and consulting firm. The firm was founded by Aaron Reid, Ph.D. in 2007 in response to a need for more advanced, practical and precise research methods in the market research industry. www.sentientdecisionscience.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...