|By Business Wire||
|February 4, 2014 08:33 AM EST||
Rovi Corporation (NASDAQ:ROVI), a global leader in entertainment discovery, today announced an agreement with Armstrong, a regional MSO based in Pennsylvania, on the deployment of Rovi DTA Guide on Armstrong’s standard definition and high definition digital terminal adapter (DTA) devices, basic cable boxes used by cable operators to switch to an all-digital footprint. With this agreement, Armstrong can now offer advanced guides in all of its systems, powered by Rovi, across a more diverse selection of set-tops.
“The transition to an all-digital service enables cable operators to optimize the use of their bandwidth, expand their offerings, and bring added value to their subscribers. The Rovi DTA Guide is intended to help Armstrong increase its customer satisfaction as it upgrades its system,” said Bob Shallow, senior vice president of sales and marketing at Rovi. “Rovi’s guide solution provides Armstrong with the ability to expand access to the guide to more rooms in the home, and to enhance the entertainment experience for its existing subscribers.”
“The benefits of going to an all-digital environment are abundant,” said David Wittmann, vice president of Cable Marketing at Armstrong. “We wanted to make it easier for our subscribers to enjoy their entertainment choices. This includes bringing a guide to the DTA. The program data, TV listings and user experience provided by Rovi are an important complement to our service offerings.”
The Rovi DTA Guide allows service providers to offer subscribers the popular guide experience that includes the ability to find out what’s on TV, tune channels directly from the program grid, set parental controls, and even set language options for the guide and audio.
The features of the Rovi DTA Guide include TV listings by time, On Now/On Next banner to browse listings while watching TV, program information, and multiple language settings. The scaled video feature enables viewers to continue watching their current channel while navigating the guide. In addition, Rovi plans to integrate with multiple DTA equipment providers.
Armstrong® provides television, high-speed Internet and telephone service to customers in Pennsylvania, Ohio, West Virginia, Kentucky and Maryland, and is America’s 14th largest cable television provider*.
*Kagan Media, 2013
About Rovi Corporation
Rovi is leading the way to a more personalized entertainment experience. The company’s pioneering guides, data, and recommendations continue to drive program search and navigation on millions of devices on a global basis. With a new generation of cloud-based discovery capabilities and emerging solutions for interactive advertising and audience analytics, Rovi is enabling premier brands worldwide to increase their reach, drive consumer satisfaction and create a better entertainment experience across multiple screens. The company holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California. Discover more about Rovi at Rovicorp.com.
Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words “will” or “is expected to,” or similar words that describe the Company’s or its management’s future plans, objectives, or goals, are “forward-looking statements” and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company’s most recent report on Form 10-Q for the period ended September 30, 2013 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at www.sec.gov). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
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