Click here to close now.

Welcome!

News Feed Item

How the Hospitality Industry Is Getting People to Download - and Keep - Their Brands' Mobile App

Hospitality Technology Europe 2014 dissects the way major hotel brands are maximizing their mobile app power

OKLAHOMA CITY and MANCHESTER, England, Feb. 4, 2014 /PRNewswire/ -- The World's leading technology and hospitality experts take over London's Earls Court today for the kick-off of Hospitality Technology Europe (HTE) – Europe's specialist hospitality technology event that is forecasting a 60% growth for the 2014 show. IT executives and V.I.P. from leading travel operators, online travel agents, travel management companies, hoteliers and airlines are coming to collaborate on the latest technology decisions facing the industry over the next 3 quarters - with relevant hospitality industry mobile apps being one of the more pondered over issues.

(Photo:  http://photos.prnewswire.com/prnh/20140204/PH57987)

Maximising Your App Power, a selected panel of HTE key experts from the hospitality and technology sectors, addresses the methodologies behind hospitality getting guests to download and use their mobile apps not only while visiting their property - but also how they are keeping guests from deleting the app. The group is moderated by University of Brighton senior lecturer and executive council member of the Institute of Hospitality, Dr. Ioannis Pantelidis. The panel will inform on the status of mobile app functionality for hospitality and encourage discussion on how technology companies can make brands' and properties' apps so multifunctional that guests will value the features enough to take up permanent real estate on their smartphone.

"Very few mobile apps in hospitality address the entire lifecycle of a guest, and the few that I've seen that claim to are so crude, that they're really no more than glorified interactive phone directories," says panel member Ken Marold of Monscierge. "I see a lot of booking apps - but usefulness drops off after that. And once usefulness drops off so does the app from my phone - and any meaningful connection with me through the mobile channel. It's something hospitality needs to face in order to keep guests coming back to them and not 3rd-party apps."

Monscierge is a hospitality software technology firm most recently noted for deploying technology throughout more than 30 countries for the Novotel brand alone, and having fully developed and branded hotel mobile applications available on both iOS and Android in 11 languages - unprecedented in the hospitality mobile space.

In the interview with Marold, he comments, "App power is about actionable insight. Actionable insight builds a guest profile full of historical data, which is your crystal ball. So the next time they arrive, they get a specific upgrade deal or an offer to hit the lounge, or if the queue is long, trigger a message to let them know they can check in while they're en route and when they get to their room it's already stocked with the extra amenities they requested last time."

He goes on to say maximizing app power in hotels is about delivering a more immersive, layered travel experience. "My company, Monscierge, created a Recommendation Network™ for the hospitality industry as a way to facilitate a dialogue with local area small businesses and to give hotels the power to curate local information for their guests, and for your guests to share their experiences back to you and to their social networks." Monscierge mobile apps have now curated almost 60,000 local hotel recommendations for guests. These local recommendations from the hotels are accessible from anywhere, giving reason for a user to keep such an app on their phone. It also delivers features such as localized travel information, and staff-to-guests communications among other features that are controlled from logging into the correlating CMS portal.

HTE is looking to the panel to deliver further insight on how mobile applications are effectively developed and marketed to guests.

About Monscierge

Monscierge is an international software company specializing in innovative hospitality solutions. They developed a system called Connect to facilitate elegant connections between the guest, hotel properties and brands. Connect solutions encompasses platforms such as mobile, tablet, large-format touch-screen devices and a central web-based platform to manage all content. With installations in almost 40 countries, Monscierge is dedicated to improving guest experiences and hotel staff efficiency globally.

Media Inquiries:

Crystal Robinson

www.monscierge.com

Email

1 (888) 426-5730  U.S. 

+ 44 75 8522 0759 U.K.

Read more news from Monscierge.

SOURCE Monscierge

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing system...
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare...
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. Th...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Alert Logic provides Security-as-a-Service for on-premises, cloud, and hybrid IT infrastructures, delivering deep security insight and continuous protection for cust...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations migh...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than