Welcome!

News Feed Item

FDA's Bold New Media Campaign Will Prevent Kids from Smoking and Save Lives

WASHINGTON, Feb. 4, 2014 /PRNewswire-USNewswire/ -- Statement of Matthew L. Myers, President, Campaign for Tobacco-Free Kids:

(Logo: http://photos.prnewswire.com/prnh/20080918/CFTFKLOGO)

The FDA's new public education campaign aimed at preventing youth tobacco use represents the kind of bold action needed to accelerate the nation's progress in reducing tobacco use and ultimately end the tobacco epidemic for good.  This is exactly the strong, science-based response called for by the recent Surgeon General's Report, which found that smoking is even more hazardous and takes an even greater toll on the nation's health than previously reported.

The FDA's unprecedented campaign, announced today, will ensure that the media designed to prevent at-risk young people from using tobacco are of the same quality and use the same cutting-edge marketing techniques that the tobacco industry has long used to attract them.  In contrast to the industry's marketing that glamorizes tobacco use, the FDA's campaign will tell America's youth the harsh truth about the health and other costs of tobacco use.

This $115 million campaign will serve as a critical counter to the $8.8 billion a year – $1 million every hour – the tobacco industry spends to market its deadly and addictive products, often in ways that appeal to kids.  The tobacco companies spend more on marketing every five days than the FDA will spend in an entire year on its new campaign.

Recent Surgeon General's reports have found conclusive evidence that tobacco marketing causes kids to start and continue smoking, while mass media campaigns are effective at reducing tobacco use among both youth and adults (see our fact sheet: Public Education Campaigns Reduce Tobacco Use).

The FDA's campaign comes just weeks after the latest Surgeon General's report found that smoking kills 480,000 Americans and costs the nation at least $289 billion in health care expenses and other economic costs each year.   Tobacco is the nation's number one cause of preventable death, accounting for about one in every five deaths in the U.S.

The Surgeon General's report also found that 5.6 million children alive today will die prematurely from smoking-caused disease, unless current trends are reversed.  The new FDA campaign will prevent many of these kids from using tobacco, sparing them the premature deaths and devastating diseases that so often result.

The FDA's campaign, along with the CDC's Tips from Former Smokers campaign that was re-launched this week, are important steps toward fulfilling one of the key actions recommended by the new Surgeon General's report.  The report calls for "counteracting industry marketing by sustaining high impact media campaigns like the CDC's Tips from Former Smokers campaign and the FDA's youth prevention campaigns at a high frequency level and exposure for 12 months a year for a decade or more."

The FDA's campaign targeting at-risk youth perfectly complements the Tips campaign, which is aimed primarily at encouraging current adult smokers to quit and has proved highly effective at doing so.  We applaud the FDA and the CDC for their leadership in running these two well-coordinated campaigns, one aimed at preventing kids from using tobacco and the other aimed at encouraging smokers to quit.  These are smart investments that will reduce tobacco use, save lives and save money by reducing tobacco-related health care costs.

Background: Evidence that Media Campaigns Work

Substantial scientific evidence shows that mass media campaigns reduce the number of children who start smoking and increase the number of smokers who quit, saving lives and health care dollars.  Public health authorities including the Surgeon General, the National Cancer Institute, the Institute of Medicine and the CDC have all examined the evidence and concluded that these campaigns work:

  • The 2014 Surgeon General's report concluded that "mass media campaigns… prevent initiation of tobacco use and reduce the prevalence of tobacco use among youth and adults."  The 2012 Surgeon General's report concluded, "Evidence indicates that mass media campaigns can be one of the most effective strategies in changing social norms and preventing youth smoking."
  • A comprehensive 2008 scientific review by the National Cancer Institute, The Role of the Media in Promoting and Reducing Tobacco Use, also concluded that media campaigns are effective in reducing smoking among youth and adults.
  • States that have conducted extensive media campaigns as part of their successful tobacco prevention programs – including California, Florida, New York and Washington – have reduced smoking rates far faster, and to lower levels, than the nation as a whole.  Florida recently reported that its high school smoking rate fell to just 8.6 percent in 2013, far below national rates.
  • Nationally, research found that Legacy's truth® campaign, targeted at young people, was responsible for keeping 450,000 teens from starting to smoke during its first four years.
  • There is also growing evidence that tobacco prevention and cessation programs – including media campaigns – save money by reducing tobacco-related health care costs.  A December 2011 study found that in the first 10 years of its tobacco prevention program, which included mass media, Washington State saved more than $5 in tobacco-related hospitalization costs for every $1 spent.

Related Materials

FDA press release with links to ads

SOURCE Campaign for Tobacco-Free Kids

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
"DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at @DevOpsSUMMIT and CloudEXPO tell the world how they can leverage this emerging disruptive trend."
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, redu...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Today, we have more data to manage than ever. We also have better algorithms that help us access our data faster. Cloud is the driving force behind many of the data warehouse advancements we have enjoyed in recent years. But what are the best practices for storing data in the cloud for machine learning and data science applications?
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.