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Fans Flip For National Pancake Month As Krusteaz Serves Up Fun Ways To Enjoy Pancakes Any Time Of Day

SEATTLE, Feb. 4, 2014 /PRNewswire/ -- Whether you prefer to call them flapjacks, hot cakes or silver dollars, just about everyone can agree that pancakes are one of the ultimate comfort foods. To celebrate February as National Pancake Month, Krusteaz, one of the country's fastest growing line of pancake mixes, is sharing ideas to enjoy pancakes any time of day with a variety of recipes from a traditional breakfast, to imaginative shapes and decorated pancakes, to the latest culinary trend of breakfast for dinner.

(Photo:  http://photos.prnewswire.com/prnh/20140204/NE58077 )

(Logo:  http://photos.prnewswire.com/prnh/20130930/NE88371LOGO-b)

"Pancakes are really one of the most versatile foods with worldwide appeal," said Andy Heily, SVP Sales & Marketing at Continental Mills, parent company of Krusteaz. "Almost every country has some type of pancake dish.  Although commonly served during breakfast, there are some delicious savory versions that are excellent for lunch or dinner. They really are a perfect meal for any time of the day."

Pancakes are an ideal blank canvas for flavor, and work well with mix-ins and toppings like seasonal or frozen fruit and berries or even more decadent ingredients like chocolate chips, graham cracker crumbs and mini-marshmallows for a S'Mores Pancake. For dinner, carrot nut pancakes, coconut orange pancakes or even crepes stuffed with any number of savory ingredients such as crumbled bacon, hickory smoked ham or your favorite grilled vegetables and cheeses, are easy ways to take a break from the boring baked chicken routine!

Go Ahead, Play with your Food!

Pancake fans looking for additional ways they can create decorative and fun pancake shapes should check out the Krusteaz Creative Pancakes video and recipe series where they'll learn some great tips about pancake artistry at its finest. Viewers will see some visually impressive pancakes with ideas as varied as a 3D Princess Castle to a Be My Pancake Valentine. These are the perfect snowed-in activity for kids with cabin fever.

Perfect Pancakes Every Time: Tips from the Krusteaz Experts

Krusteaz pancake mixes are so easy to use and always result with light, fluffy and delicious pancakes every time.  Even if you make a larger batch in advance or have left overs, pancakes freeze well when fully cooked, which makes meal time even easier for the busiest of families. To make sure your pancakes hit the mark every time, Krusteaz has several tips that will help to ensure a perfect stack of pancakes such as:

  • Add an ice cube into cold tap water before mixing. The colder the water, the fluffier the pancake.
  • Over-mixing your batter leads to tough and rubbery pancakes. Just mix the batter enough to moisten the dry ingredients. Any lumps will disappear when cooked.
  • Pancakes should only be flipped once. An easy way to tell when they're ready to turn is when the top is full of air holes, and the edges start looking slightly crisp.
  • If you're cooking for a large group, the best way to keep pancakes warm is to place them, single-layered, on a cookie sheet in a warm oven. This also prevents them from becoming soggy.

Additional recipes, pancake tips and videos can all be found at Krusteaz.com/tips-and-techniques or by becoming a fan on Facebook at Facebook.com/Krusteaz to stay up to date on special coupon offers and exciting product announcements.

Krusteaz has a variety of pancake mixes for everyone in your family, including Buttermilk, Blueberry, Heart Healthy, Honey Wheat, Original, Chocolate Chip, and Apple Cinnamon.  Krusteaz pancakes mixes are available in supermarkets nationwide with a suggested retail price of approximately $2.50 and direct through Krusteaz.com.  

About Krusteaz®
The Krusteaz story began in 1932 when a group of women from a Seattle bridge club created a just-add-water pie crust that was an industry first. Today, Krusteaz remains a family-owned business that stands for innovative products, premium ingredients and easy-to-make mixes to fit every occasion. The product line includes pancakes, waffles, muffins and quick breads, cookies, dessert bars, cornbread, crumb cakes and more. Every box invites consumers to "Seize the What If…"™ and have fun in the kitchen, get a little messy, fuel their creativity and enjoy the possibilities Krusteaz mixes bring to the table.

About Continental Mills, Inc.
Continental Mills, Inc. is a privately held manufacturer and marketer of baking and beverage mixes, snacks and other high quality food products. Located in Tukwila, WA, the family-owned company has strong branded products sold under its Krusteaz®, WildRoots®, Kretschmer® Wheat Germ and Alpine® Cider lines as well as several licensed product extensions. Continental Mills' products are sold through retail, foodservice, and club store channels throughout the United States.  

SOURCE Krusteaz

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