Welcome!

News Feed Item

Love is in the Air For 50+ Singles: AARP Releases Profile Of The 50+ Dating Life: More Active & Social Than Ever


50+ Singles Celebrate a Year of Fantastic Dates, Find Love Later In Life on AARP Dating Site

WASHINGTON, Feb. 4, 2014 /PRNewswire-USNewswire/ -- AARP is celebrating the 1-year anniversary of AARP Dating powered by HowAboutWe, a dating site designed to help people find love online by going on great dates, offline. On AARP Dating, 50+ singles finish the phrase, "how about we…" with the date they'd like to go on, connect and get together.

(Logo: http://photos.prnewswire.com/prnh/20070209/NYF043LOGO)

Over the past year, AARP Dating users have suggested nearly a quarter of a million dates since launch. By providing a platform that helps singles connect in person, AARP is actively helping its members combat social isolation, a problem that impacts as many as 17% of older Americans1, often negatively affecting their health and quality of life. With 45% of older adults (65+) divorced, separated or widowed, a modern service that provides a quick, easy way to meet new people is more important than ever.

"It's never too late to enjoy another person's company and admiration. And, contrary to what you may have heard, it's a lot easier and better after 50 than when people were young and a whole less secure in who they are and what they want," said Dr. Pepper Schwartz, AARP's Love & Relationships Ambassador. "People can do well alone, but I think we were all meant to love or at least be affectionate with someone. Dating, flirting, sharing feelings, and maybe, if we're lucky, falling in love, is good for our heart, mind, soul and body."

True Life Stories from Real AARP Daters: From finding a serious relationship, to getting out and meeting new people, success for AARP daters is as varied as their stories:

  • Stuart, 58: "I met a wonderful woman and we're still dating 6 months later. We share tons in common, are always laughing and are looking forward to a long future together. It was my first and only date on AARP. Best $12 investment I've ever made." 
  • Christy, 55: "After years of quiet weekends home with Hallmark movies, with the help of my children I signed up for the site. Pleasantly surprised and flattered by several invitations, I responded to one and we've been seeing each other for the past five months. Excited to have that missing spark back in my life!"
  • Laura, 61: "I like the way the site focuses on date ideas because it lets people show their personality. I've gone on lots of dates, so I'm enjoying it so far."

Culture + Coffee + the Great Outdoors = The Perfect Date on AARP Dating: After analyzing close to a quarter million dates suggested by AARP Dating users over the past year, three major trends emerged in their dating habits:  

  • The top date for AARP singles? Getting some fresh air: As demonstrated by their wealth of dates, it's clear that 50+ singles are an active, outdoorsy bunch: they love to venture outside and get moving on first dates. More than ⅓ of all AARP Dating dates involve taking a walk outside, most often at the beach or park. And when they're not out for a stroll, AARP Dating users stay active most often by suggesting hiking, bike riding or kayaking.
  • AARP dates are fueled by java: Where do AARP Dating singles get all that energy? We blame the coffee. One in four AARP Dating dates involve the buzzy beverage, and 70% of the time those coffee dates are paired with another activity, such as catching a show or going on a bike ride.
  • Setting the scene with Inspiring, arty dates: When they're not outside or getting their caffeine fix, 50+ singles are drinking in culture, most often suggesting dates that involve live music, art exhibitions and comedy shows.
  • Battle of the sexes—women like to dance, men like to dine: Women on AARP Dating are four times more likely to suggest going out dancing on a first date than men are. They're also five times more likely to suggest drinking beer. (Men, on the other hand, prefer dinner and wine on first dates).

How 50+ Singles Use AARP Dating: They're optimistic, weekend-loving and equal-opportunity daters.

  • New Year, new opportunities: Sure it's cold out, but that won't keep 50+ singles down. They sign in and post dates most often during late winter and early spring -- specifically in January, February and March -- ringing in the New Year by getting out and meeting new, like-minded people. 
  • Weekends are where the fun is: 50+ singles by and large love to post dates on Saturday, more than any other day of the week. In contrast, 24-34-year-olds post dates throughout the week, favoring Monday and Wednesdays. Women of all ages prefer to set up dates mid-week, since they suggest more dates on Wednesdays than men do. Men, on the other hand, do the majority of their date-planning on the weekends, posting more dates on Sundays than women.
  • Messages from AARP Daters—thoughtful and selective: Overall, 50+ singles on HowAboutWe Dating tend to be more selective with their outreach and send on average 44% fewer messages than singles between the ages of 24-34.
  • Equal opportunity messaging: 50+ men and women are equally successful when sending messages. Both receive nearly the same amount of responses, with women receiving just 4% more replies than their male counterparts. In contrast, women between the ages of 24-34 are significantly more likely to receive a response than men of the same age.
    • Top Three Most Responsive Cities for 50+ singles: 1. New York, NY, 2. Cincinnati, OH 3. Cleveland, OH
    • Top Three Most Responsive Cities for 50+ Men: 1. Albany, NY, 2. Dallas, TX 3. San Antonio, TX
    • Top Three Most Responsive Cities for 50+ Women: 1. New Orleans, LA 2. Cleveland, OH 3. Indianapolis, IND

AARP Dating can be accessed at dating.aarp.org and gives visitors to the site an exclusive 7-day free trial, plus a 50 percent discount for AARP members who choose to subscribe to the monthly service.  

AARP recently released Dating After 50 for Dummies, authored by AARP's Love & Relationship Ambassador Dr. Pepper Schwartz. Both she and AARP Contributor and author of The Best of Everything After 50: The Experts' Guide to Style, Sex, Health, Money, and More, Barbara Hannah Grufferman are available to discuss the 50+ dating landscape, offer tips on creating a profile, suggesting dates and sending messages, as well as how to survive Valentine's day as a single person. Real 50+ singles on AARP Dating and HowAboutWe are available for interviews upon request.

About AARP:
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services.  A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates.  The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.

About HowAboutWe:
Founded in 2010, HowAboutWe is a digital lifestyle company dedicated to helping people fall and stay in love. Headquartered in Brooklyn, New York, HowAboutWe is comprised of two subscription-based products, HowAboutWe Dating and HowAboutWe for Couples, and HowAboutWe Media, an independent media network devoted to all things love, sex and culture. For more information, visit www.howaboutwe.com

SOURCE AARP

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
"We are a leader in the market space called network visibility solutions - it enables monitoring tools and Big Data analysis to access the data and be able to see the performance," explained Shay Morag, VP of Sales and Marketing at Niagara Networks, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
CloudJumper, a Workspace as a Service (WaaS) platform innovator for agile business IT, has been recognized with the Customer Value Leadership Award for its nWorkSpace platform by Frost & Sullivan. The company was also featured in a new report(1) by the industry research firm titled, “Desktop-as-a-Service Buyer’s Guide, 2016,” which provides a comprehensive comparison of DaaS providers, including CloudJumper, Amazon, VMware, and Microsoft.
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.