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Novu LLC Announces New Client Fairview Health Services, Which Now Offers The Novu Consumer Health Engagement And Rewards Platform To All Fairview Patients, Marking Innovation In Health And Wellness And Patient Care

Novu Technology Solution Available Through Fairview's Patient Portal; Drives Patient Health Management; Innovative Approach Promotes New Trend Among Healthcare Providers to Recommend Wellness Tools for Patient Treatment

MINNEAPOLIS, Feb. 4, 2014 /PRNewswire/ -- Innovative health and technology services start-up firm, Novu LLC, announced today that new client, Fairview Health Services, now offers free access to the Novu personalized consumer health engagement and rewards platform to all Fairview patients. 

Fairview is offering access to the Novu program through an enhanced patient portal. This marks an innovative move by a healthcare provider to utilize wellness tools to treat patients and supports a new trend in healthcare, "Patient Health Management," self-directed approaches to improve patient health.

"We are pleased to announce that Fairview has integrated the Novu platform into its patient portal, offering access to all its patients and helping drive innovation in the industry," said Tom Wicka, CEO of Novu.  "Fairview joins our expanding client relationships that now includes several of Minnesota's leading health companies – all of which share our view that empowering the individual with the needed tools is key in engaging them to be an active participant in managing their own health." 

Novu is a comprehensive online platform that integrates rich health and wellness content and activities with personalization, engagement and rewards in a single product platform – a combination that has proven to motivate individuals to make lifestyle changes to improve health.

Novu's content includes more than 200 two-week-long health and wellness programs, which are based on proven research by experts from leading U.S. universities.  The current Novu programs cover the areas of nutrition, strength, cardio, stress, life purpose and, just launched last month, smoking cessation. The member experience will soon include programs for sleep health and financial wellness. 

People use Novu to take charge of their health by setting personal goals, monitoring their progress against those goals, learning about health and wellness, competing in challenges with online communities, altering their lifestyles and being rewarded for achieving. 

Fairview anticipates Novu will support patients as they follow physicians' advice. Novu addresses a variety of medical needs, including high cholesterol, high blood pressure, obesity and heart disease.  The Novu nutrition and cardio programs, for example, can be used together for a person with early signs of heart disease to aid in slowing disease progress and to improve life balance and quality.

Proven Solution:  Study & Survey Results

Novu recently completed a year-long study with thousands of participants that completed nearly 19,000 personalized Novu health and wellness programs focused on nutrition, strength and cardio.  The study results revealed that frequent usage of Novu is a key factor in its success to drive real personal lifestyle changes and enhanced individual health.

During the study the top 25 percent of active members:

  • Averaged almost six visits per week – nearly daily usage.
  • Participated in at least two programs.
  • Completed an average of nine challenges during a three-month period.
  • Accumulated more than 13 million reward points collectively.

Novu also conducted a recent survey of the study participants and found:

  • 93 percent of those using the nutritional programs indicated that their primary goal was either to lose weight or to improve nutritional habits.
  • More than 80 percent of those surveyed indicated that they believe Novu nutrition and fitness-related programs helped them reach their personal health goals.
  • Nearly 70 percent saw their Body Mass Index (BMI) decrease more than seven percent.

About Novu

Novu is a Minneapolis-based innovative health technology services company with the sole purpose of breaking down the barriers to wellness and enabling everybody to lead and live a healthy lifestyle. 

The company has created its personalized health technology and services platform, also called Novu, which is a comprehensive online tool where people can take charge of their health by setting goals, monitoring their progress, altering their lifestyles, learning about health and wellness, engaging with online communities in challenges and competitions and getting rewarded for achieving milestones. The technology and services platform is integrated with customized engagement solutions that Novu creates specifically for each new client organization and its community's unique needs.  Weekly challenges add a fun gamification element. Novu members can find peers to engage with and compete against online. Rewards come in the form of points, which can be redeemed for discount offers, charitable donations and a chance to win popular electronics and trips in weekly raffles.

Novu is committed to building the world's largest and most engaged wellness community and to prove that "healthy is good for everyone."  The team firmly believes that when people live healthier, everyone benefits:  insurers, healthcare providers, employers, employees, individuals, families and entire communities.  The company markets and sells the Novu platform primarily to health insurance companies, corporate employers and health services organizations.  Insurance companies are eager to help their members achieve wellness and to also reap the benefits of insured members' enhanced health with reduced claims.  Corporate employers offer Novu as a Corporate Wellness Program to drive enhanced health among their employee bases, and thus enjoy increased productivity and reduced absenteeism.  Health service providers integrate Novu into their service offering to better serve the patient community with the tools and services to treat various medical conditions, enhance patient care and overall health. For more information please visit www.novu.com.

Media: Mardi Larson, 612.928.0202 or [email protected]


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