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Umbro Announces Kit Deal With Everton

MANCHESTER, United Kingdom, Feb. 4, 2014 /PRNewswire/ -- Umbro has announced it will be the official technical kit supplier and sportswear partner for Everton Football Club from next season.

(Photo: http://photos.prnewswire.com/prnh/20140204/NY58048 )

Everton will again wear the double diamond of Umbro from the 2014/15 season as part of a new five year partnership.

Umbro will produce all on-pitch and training product for the men's, women's and academy teams, as well as training apparel and sportswear for both the first team squad and fans. 

Eleven Everton fans, selected by the Club, were invited to Umbro's UK headquarters today to be the first to hear the news from Everton manager Roberto Martinez. The supporters were also treated to an exclusive Q&A session with the Goodison Park boss.

Martinez said: "It was a great experience giving a number of our fans an exclusive opportunity to meet Umbro, to take them through the design process of the 2014/15 kit and, most importantly, be able to give them this news first."

He added: "Everyone at the Club is not only delighted, but excited, to be back wearing the Umbro diamond next season.

"I have been involved in a number of discussions with Umbro over the past few months in preparation for next season and their approach to quality, design and the technical aspects of the product is unique and I have no doubt it will help us to perform to our full potential on the pitch."

Umbro and Everton share a long and successful history together with the Club having worn the diamond brand in the 1970s, 80s, 90s and 00's,  

The deal, which officially starts on June 1, 2014, will also see Umbro sponsor all of Everton's grassroots programmes.

Paul Nugent, VP of Global Marketing for Umbro, commented: "Everton is a club with the right character, personality and tradition so it's the perfect partner for Umbro. The prospect of working with a club that is as ambitious as we are is hugely exciting.

"Umbro celebrates its 90th birthday this year and, quite simply, no other brand shares our experience of making football kits. We appreciate the importance of kits to both players and fans. We are meticulous about creating both technical and stylish product for players to perform to their best in, and that fans are proud to wear.

"Everton fans can expect smart, modern and, importantly, unique kits next season."

Everton's new home kit for the 2014/15 Premier League campaign will be launched in July and will be available for men, women, juniors, infants and babies.

Robert Elstone, Chief Executive Officer of Everton, said: "The Club is delighted to be entering into this new and exciting partnership and looks forward to working alongside the Umbro team over the next five years.

"Umbro has an unrivalled football heritage and is committed to maintaining its reputation for design excellence and innovation.  Of course, we're starting from a good place. Based on many years of working together, Umbro enjoys a great affinity with Evertonians.

"Starting in 2014/15, supporters can expect bespoke kit designs and great-looking, technically advanced training wear. It was also really important that we could guarantee fans across all ages could show their colours with pride and, as Umbro's flagship club, all Evertonians can look forward to enjoying quality product over the term of the deal."

Umbro media contact:
Chris Dolan, Head of Communications & PR, [email protected], +44 7866 451 703

About Umbro
Umbro was founded in 1924 in Manchester, England, by a young tailor named Harold Humphreys who believed that style was a performance advantage – if you looked smart, you played smart – a principle which remains today. Since then, the 'Double Diamond' has been worn on and off the field by some of the game's greatest players and teams – from Ballon D'Or to World Cup winners. Quality, fit and purpose have always been at the heart of Umbro's design philosophy, from the first lightweight and breathable football shirts to crafted leather football boots built for ultimate comfort. Today, Umbro combines its rich heritage with modern football culture to craft football apparel, footwear and equipment which blends performance with style for players, teams and fans who are as passionate about the game as we are. We are Umbro. We are 90. We play 90.

www.umbro.com | @umbro | facebook.com/umbro | youtube.com/umbro

About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R),JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), SHARPER IMAGE (R), ECKO (R), MARC ECKO (R), UMBRO (R) and LEE COOPER (R). In addition, Iconix owns interests in the ED HARDY (R), ARTFUL DODGER (R), MATERIAL GIRL (R), PEANUTS (R), TRUTH OR DARE (R), BILLIONAIRE BOYS CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), and BUFFALO (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

Everton media contact:
Mark Rowan, Head of Media and Communications,
[email protected], +44 7930 544 062

About Everton Football Club

Everton Football Club is one of the biggest names in English football. A founder member of the Football League in 1888 and the FA Premier League in 1992, the Club is one of the most successful and famous in English football. Everton is built on the philosophy of the Club's motto Nil Satis Nisi Optimum, which is translated as 'nothing but the best is good enough', and everything we do reflects this.

The Club strives to make Evertonians proud to be Blue, which is not just achieved on the pitch by winning games, but by winning the hearts and minds of the local community through off-the-field activities delivered by Everton in the Community.

For information about the Club, visit evertonfc.com, @everton, facebook.com/everton

SOURCE Umbro

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