|By PR Newswire||
|February 4, 2014 04:12 PM EST||
CHICAGO, Feb. 4, 2014 /PRNewswire/ -- Consumers are increasingly looking for healthy carbonated drinks that deliver the "bubbles" they want without the calories. They now have a great new option: 2B Sparkling, the first beverage to use Purefruit™ Natural Sweetener, has launched in Rexam 12oz. cans.
Purefruit originates from the monk fruit. For centuries, Buddhist monks have cultivated the small fruit and treasured it for its sweetness, which comes from unique, naturally occurring antioxidants. The result is a delicious sweet taste, but without the calories of sugar.
That's how 2B Sparkling delivers all-natural, great-tasting carbonated refreshment with just 30 calories per 12 oz. serving, and no artificial flavors, colors, sweeteners or preservatives. It is available in Vanilla, Chocolate and Lemon Ice.
This product was originally developed and is approved as an option for the school beverage program for the New York City Department of Education, which has established stringent standards for what can be served to its students in hopes of improving health and wellness. 2B Sparkling meets and exceeds these standards and has been providing healthy "bubbles" to these students via 2,500 vending machines.
The company recently decided to expand its distribution and bring its one-of-kind beverages to the masses at a $.99 suggested retail price.
"With many people kicking off the new year focused on health and fitness, we are pleased to offer a carbonated beverage option that delivers all the great taste and flavor of a traditional soda without the calories and artificial ingredients," said Larry Trachtenbroit, co-founder, 2B. "We believe that consumers should not have to choose between what is healthy and what they can afford. So 2B Sparkling is priced at $.99 to give consumers an all-natural, low calorie, lightly sweetened beverage choice at a great price. And through our partnership with Rexam, we are able to bring it to market in a great-looking can."
2B also benefits from the many inherent advantages of aluminum cans including portability, durability and sustainability. Aluminum cans are the most recycled beverage container in the world with a U.S. recycling rate of 67 percent, more than double the rate of other beverage packages.
Rich Grimley, president and CEO, Rexam BCNA, commented on how 2B's choice of aluminum can packaging will benefit its brand and business. "Our 12oz. can draws attention on store shelves by providing the best in colorful, reflective graphics, as well as delivering superior recycling, filling, distribution and retail display economics."
2B Sparkling beverages are currently available at select retailers in New York and via www.Amazon.com, with plans for continued expansion.
2B was developed in 2013 as a call to action for an all-natural, lower calorie beverage. 2B is the first to use Purefruit, a zero calorie sweetener originating from the monk fruit, a small centuries-old fruit endowed with unique, naturally occurring antioxidants. The result is a delicious sweet taste, but without the calories of common sweeteners. 2014 saw the release of 2B Sparkling, aka "Healthy Bubbles," which has been approved by the NYC Department of Education and is currently being sold in over 2,500 school vending machines. The 2B vision is simple, provide all-natural, low calorie beverages that are Lightly Sweet and affordable. 2B Drinks are available in the Tri-State area and on Amazon.
Rexam is a global consumer packaging company. We are one of the leading global beverage can makers and a major global player in rigid plastic packaging for healthcare applications. We are business partners to some of the world's most famous and successful consumer brands. Our vision is to be the best global consumer packaging company.
We have 67 plants in 24 countries and employ 11,100 people. Our sales from ongoing operations in 2012 were in the region of $7 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit www.rexam.com.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations migh...
Jul. 7, 2015 04:00 AM EDT Reads: 2,516
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jul. 7, 2015 03:45 AM EDT Reads: 2,854
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI In...
Jul. 7, 2015 02:00 AM EDT Reads: 1,282
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 01:15 AM EDT Reads: 939
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
Jul. 6, 2015 11:00 PM EDT Reads: 1,937
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
Jul. 6, 2015 07:45 PM EDT Reads: 1,632
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Jul. 6, 2015 07:45 PM EDT Reads: 1,933
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Jul. 6, 2015 07:00 PM EDT Reads: 1,189
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
Jul. 6, 2015 06:15 PM EDT Reads: 1,986
SYS-CON Media announced today that CloudBees, the Jenkins Enterprise company, has launched ad campaigns on SYS-CON's DevOps Journal. CloudBees' campaigns focus on the business value of Continuous Delivery and how it has been recognized as a game changer for IT and is now a top priority for organizations, and the best ways to optimize Jenkins to ensure your continuous integration environment is optimally configured.
Jul. 6, 2015 05:30 PM EDT Reads: 1,223
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
Jul. 6, 2015 05:00 PM EDT Reads: 2,174
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
Jul. 6, 2015 05:00 PM EDT Reads: 2,015
"In the IoT space we are helping customers, mostly enterprises and industry verticals where time-to-value is critical, and we help them with the ability to do faster insights and actions using our platform so they can transform their business operations," explained Venkat Eswara, VP of Marketing at Vitria, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 6, 2015 04:30 PM EDT Reads: 731
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
Jul. 6, 2015 04:15 PM EDT Reads: 1,588
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Jul. 6, 2015 03:45 PM EDT Reads: 1,781