|By PR Newswire||
|February 4, 2014 06:38 PM EST||
Market Opening Agreements, Cocktails, Quality and Heritage Drive "Global Whiskey Renaissance"
NEW YORK, Feb. 4, 2014 /PRNewswire-USNewswire/ -- American distilled spirits exports broke new records in 2013 crossing the $1.5 billion threshold, driven by premium Bourbon and Tennessee Whiskey which exceeded the $1 billion mark for the first time, the Distilled Spirits Council (DISCUS) reported today at its annual briefing for Wall Street analysts.
"Eighty years after Prohibition Repeal, this global whiskey Renaissance is a trend that is benefiting producers, large and small, in the U.S. and around the world," Council CEO Peter H. Cressy said. "These export records are driven by industry innovation, a very positive perception of American distilled spirits quality and heritage, and market-opening trade agreements."
Whiskeys Also Pace Steady Industry Sales Growth in U.S. Market
In the important U.S. home market, the Council reported steady supplier sales growth in 2013 of 4.4% to $22.2 billion, paced by whiskeys of all varieties; total U.S. volume growth was up 1.9% to approximately 206 million cases. The Council estimated overall retail sales of distilled spirits in the U.S. market at upwards of $66 billion.
In addition, the group estimated overall market share versus Beer grew for the fourth straight year, rising by four-tenths of a point for a total of 34.7% share of the beverage alcohol market.
Total market share gain since 2000, has been 6.0 points. Each point of market share equals approximately $630 million in supplier sales.
Key factors cited as contributing to the U.S. market growth included industry product innovations; consumer fascination with premiumization, heritage and cocktail culture; expanded access through state market modernizations; and effective hospitality tax restraint by legislatures.
"The wide product selection spirits suppliers offer consumers again paid off with solid revenue growth," DISCUS Chief Economist David Ozgo told the gathering. "For the first time in decades, all Whiskey categories saw some growth. Whiskey was once the dominant spirit of choice for most Americans. While growth had been picking up over the last few years, 2013 was a banner year."
Ozgo reported that Whiskeys of all varieties in the domestic market grew 6.2% to 52.7 million cases, worth just over $7 billion in supplier sales, up 10.1% or $643 million in 2013. Highlights within the Whiskey category include Irish up 17.5% in volume to 2.5 million cases worth $500 million, up 20.5% in revenue; Single Malt Scotch up 11.6% in volume to 1.8 million cases worth $590 million, up 14.7% in revenue; and Bourbon and Tennessee Whiskey up 6.8% in volume to 18 million cases worth $2.4 billion, up 10.2% in revenue.
He also reported solid U.S. growth in several other categories including Tequila, which showed volumes rising by 6.6% and revenue up by 7.9%, with strongest growth particularly in the more expensive price segments and $148 million in new supplier revenue; steady growth in Cognac with volumes up 3.7%; and Vodka volumes up 1.1%, which given the enormous size of the category at 66 million cases, drove $122 million in new supplier revenue.
Another important development in 2013 cited by the Council was the continuing progress on key social responsibility indices. According to the latest U.S. government data, underage drinking has declined to historic lows, and binge drinking rates by teens also continued their long-term decline.
"All tiers of the industry have committed themselves to fighting against underage drinking," Cressy noted. "Public-private partnerships such as 'We Don't Serve Teens' and Century Council programs have contributed to the progress."
Key Factors Contributing to Record American Spirits Exports in 2013
According to Council Senior Vice President for International Trade Christine LoCascio, projected Bourbon and Tennessee Whiskey exports overall grew 5.0% from $956.8 million in 2012 to $1.005 billion in 2013, an increase of approximately $50 million.
The projected top six 2013 growth markets for all American distilled spirits by dollar value were Japan (up $22.7 million to $120.8 million), Germany (up $19.6 million to $140.1 million), France (up $14.5 million to $130.5 million), U.K. (up $8.8 million to $159.6 million), Spain (up $6.5 million to $69.8 million) and Panama (up $5.8 million to $11.6 million). The projected top 2013 markets by growth percentage were Nigeria (up 475.5% to $5.0 million), Panama (up 99.0% to $11.6 million), Greece (up 72.5% to $9.2 million), Georgia (up 47.6% to $6.0 million), China (up 40.4% to $11.8 million) and Belgium (up 33.6% to $18.3 million).
"There is a genuine affection for 'Brand America' as a symbol of quality and taste," said LoCascio. She also pointed to "the strong heritage backstory for American whiskey brands dating to George Washington, whose reconstructed distillery has received international media coverage."
Other factors LoCascio cited for strong American distilled spirits export growth were market opening and other trade agreements in recent years that have seen tariffs significantly reduced or eliminated in key countries and regions including Panama, China, Australia, Colombia, Korea and Chile, among others.
LoCascio also pointed to the Council's own export promotion program—Cheers from the USA—which, in partnership with USDA since 2005, has conducted American spirits promotions in 15 key targeted countries, and that currently has American Whiskey Ambassadors in China and India.
Other important contributing factors included a globally resurgent cocktail culture, into which U.S. Whiskeys fit well; rising middle classes with disposable income around the globe; and industry innovation in bringing new products to market, coupled with general premiumization trends around the globe, LoCascio concluded.
Here is the link to the slide deck: 2013 Industry Briefing
Here is the link to the supporting distilled spirits category data tables: 2013 Industry Review Supplemental Tables and Charts
The Distilled Spirits Council is the trade association representing producers and marketers of distilled spirits sold in the United States.
SOURCE Distilled Spirits Council of the United States (DISCUS)
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 7, 2016 05:15 AM EST Reads: 1,040
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 7, 2016 04:00 AM EST Reads: 855
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
Dec. 7, 2016 02:00 AM EST Reads: 615
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Dec. 7, 2016 01:45 AM EST Reads: 6,160
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Dec. 7, 2016 01:15 AM EST Reads: 1,872
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 7, 2016 01:00 AM EST Reads: 1,614
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Dec. 7, 2016 12:45 AM EST Reads: 3,933
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Dec. 7, 2016 12:45 AM EST Reads: 1,238
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Dec. 7, 2016 12:15 AM EST Reads: 1,371
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dec. 7, 2016 12:15 AM EST Reads: 1,024
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Dec. 7, 2016 12:00 AM EST Reads: 1,267
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Dec. 7, 2016 12:00 AM EST Reads: 2,125
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Dec. 6, 2016 11:45 PM EST Reads: 745
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 6, 2016 10:15 PM EST Reads: 1,151
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
Dec. 6, 2016 09:15 PM EST Reads: 349