Welcome!

News Feed Item

AMA Foundation Announces Sheth as the 2014 Wilkie Award Recipient

CHICAGO, Feb. 5, 2014 /PRNewswire-USNewswire/ -- The American Marketing Association Foundation (AMAF) announces Professor Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Emory University, Goizueta Business School, as the recipient of the 2014 William L. Wilkie "Marketing for a Better World" Award.   Professor Sheth will accept his award on Saturday, February 22 at the AMA Winter Educators' Conference in Orlando, FL.

(Logo: http://photos.prnewswire.com/prnh/20111102/DC96044LOGO)

This award honors marketing thinkers who have significantly contributed to the understanding and appreciation for marketing's potential to improve the world.  The award recognizes and honors the work of William (Bill) Wilkie, the Nathe Professor of Marketing at the Mendoza College of Business, University of Notre Dame. The Wilkie Award is a broadly based, major academic recognition for the field, recognizing marketing thought leaders whose conceptual developments, substantive applications, or empirical studies have served to provide significant bases for improvements in our world.

"I'm extremely pleased that Jagdish Sheth was selected to receive this award," Wilkie says. "He is a remarkably talented thinker who is interested in both theory and practice.  The sense of the Wilkie Award is that Marketing has huge potential to improve daily lives if done well, and Professor Sheth has been advocating this theme for nearly 50 years, writing over 400 articles and 40 books! He is, as Philip Kotler puts it, "a Renaissance Thinker." It's impossible for me to adequately characterize his many impacts: he has always taken a broad approach to marketing and its potentials, working for improvements in the operations of both firms and governments around the world. However, I do want to mention here my personal appreciation for the scholarship of his early book with John Howard, The Theory of Buyer Behavior (which proved a key for developing the whole field of consumer behavior), his seminal work on relationship marketing (moving our field toward delivering higher value), his significant support of the academic infrastructure through the Sheth Foundation, and his recent work on the judicious use of resources and "mindful consumption."Congratulations to this fine marketing scholar. I'm really looking forward to his talk on this topic at the upcoming Winter Educator's Conference in Orlando." 

Dr.  Sheth is a highly sought after advisor, having worked in myriad industries all over the world.  His work has been honored at the highest levels, including the top three awards from The American Marketing Association. Dr. Sheth is a well-respected academic and prolific author.  His book, The Rule of Three (Free Press), coauthored with Dr. Rajendra Sisodia, altered the current notions of competition in business.  Having global applicability, the book, published in 2002, has been translated into German, Italian, Polish, Russian, Portuguese, Korean, Japanese and Chinese.  It was also the subject of a seven part television series on CNBC (India). 

His 2007 book Firms of Endearment (Wharton School Publishing), coauthored with Rajendra Sisodia and David Wolfe, was selected as one of the top ten business books on Leadership.  Later that year, he also authored The Self-Destructive Habits of Good Companies…And How to Break Them (Wharton School Press).  Both books have been translated into more than ten languages. More recently, Dr. Sheth published Chindia Rising: How China and India Will Benefit Your Business (Tata McGraw Hill, India) and 4 A's of Marketing, co-authored with Rajendra Sisodia (Routledge).

The Wilkie Award is a major academic recognition for the field, recognizing thought leaders whose conceptual developments, substantive applications, or empirical studies served to provide significant bases for improvements in the world.  There is a broad range of research areas from which the award can come, including (but not limited to) marketing theory, innovation, macromarketing, marketing and public policy, ethics and social responsibility, social marketing, services marketing, competition, pricing, advertising, marketing and development, transformative consumer research, and marketing and the consumer interest.

For additional information visit: http://www.themarketingfoundation.org/wilkie.html.

Contact: Jason Oleniczak – 312 542 9041 – [email protected]

SOURCE American Marketing Association

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....