Welcome!

News Feed Item

Japan's No. 1 Men's Hair Wax Debuts in U.K.

- GATSBY MOVING RUBBER Hair Wax Enjoys Over 70% Market Share (*1) in Japan Now Available in London and Online Stores -

TOKYO, Feb. 5, 2014 /PRNewswire/ --

Japan's GATSBY, a popular men's grooming brand in Asia, now targets the British market with the arrival of the top-styling product MOVING RUBBER.
The GATSBY hair wax series, MOVING RUBBER, registered the No. 1 sales in the Japanese market of men's hair wax in 2013. Since its launch in 2006, over 100 million units of MOVING RUBBER have been sold in more than 10 countries and regions in Asia.
GASTBY manufacturer, Mandom Corporation, recently discovered through extensive research the existence of many GATSBY fan pages created throughout Europe and the U.S. In response to this discovery, GATSBY made its U.K. debut with GATSBY MOVING RUBBER, and is now officially available at the Japan Centre and HAYATO LONDON in London, as well as online from japancentre.com and amazon.co.uk (*2).
GATSBY MOVING RUBBER is a series of hair wax styling products skillfully developed in cooperation with top stylists from high-end salons which are featured frequently in the Japanese media. MOVING RUBBER is recognised for its unique ability to create a wide range of hairstyles. From casually arranged to elaborate styles, GATSBY promises that any desired hairstyle can be made easy by anyone with the help of MOVING RUBBER. Furthermore, once MOVING RUBBER is applied to the hair, rearranging the style becomes easy thanks to its unique mobility and durability.

(*1) Sales Proceeds of Men's Hair Wax' category during Jan-Dec 2013 in Japan
(Source: Mandom Corp.).

(*2) Available at:
- Shops in London
Three branches of the Japan Centre and HAYATO LONDON
-- For location details, please visit: http://www.gatsbyglobal.com/uk/shoplocator/

- Authorised Online Stores
Japan Centre: http://www.japancentre.com/categories/gatsby
Amazon.co.uk: http://www.amazon.co.uk/s/ref=nb_sb_noss?url=me%3DA1CUCSFB4EPP12&field-keywords=gatsby

Main Features of Items:

Spiky Edge: Strong holding power keeps hair spikey all day
Styling Power:++++++++++ (10/on a scale of 1 to 10)
Shine:++-------- (2/10)
Length: Very short, Short
Wild Shake: Creates a casual, messed-up look
Styling Power:+++++++++- (9/10)
Shine:++++------ (4/10)
Length: Short, Medium short
Multi Form: For a reserved, natural look with movement
Styling Power:+++++++--- (7/10)
Shine:++++++---- (6/10)
Length: Short, Medium-Short, Medium or Longer
Loose Shuffle: Designed to achieve natural, wavy movement
Styling Power:+++++++--- (7/10)
Shine:+++++----- (5/10)
Length: Short, Medium-Short, Medium or Longer
Air Rise: Creates volume with a light, soft finish
Styling Power:+++++++--- (7/10)
Shine:++-------- (2/10)
Length: Medium short, Medium & above
Cool Wet: Maintains your desired hold with a cool, wet look
Styling Power:+++++----- (5/10)
Shine:+++++++++- (9/10)
Length: Short, Medium short, Medium & above
Grunge Mat: Excellent holding power with a matte texture
Styling Power:++++++++-- (8/10)
Shine:---------- (0/10)
Length: Very Short, Short, Medium-Short

About GATSBY:
GATSBY is a Japanese men's grooming brand launched in 1978. Product lines available in the Japanese market include hair styling, facial care, skin care, body care, shaving, fragrance, etc. GATSBY is dedicated to responding to the needs and wants of today's young fashionable males through a wide variety of cosmetics. Annual sales of GATSBY in fiscal 2012 amounted to JPY 34.8 billion.

About Mandom Corporation:
Mandom Corporation, the manufacturer of GATSBY products, was established in 1927 with its head office in Osaka, Japan. Mandom Corporation manufactures men's and women's cosmetics. Its annual sales in fiscal 2012 reached JPY 60.4 billion.

GATSBY U.K. Site: http://www.gatsbyglobal.com/uk/
GATSBY Global Facebook Fan Page: http://www.facebook.com/GATSBYofficialpage
HAYATO LONDON Hair Studio where MOVING RUBBER is available:
http://www.hayatosalons.com/shopinfo/Elondon.html
If you would like additional information, please contact us via http://www.gatsbyglobal.com/c-db/inquiry/mail



More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a mu...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
What You Need to Know You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technolog...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
Most of the time there is a lot of work involved to move to the cloud, and most of that isn't really related to AWS or Azure or Google Cloud. Before we talk about public cloud vendors and DevOps tools, there are usually several technical and non-technical challenges that are connected to it and that every company needs to solve to move to the cloud. In his session at 21st Cloud Expo, Stefano Bellasio, CEO and founder of Cloud Academy Inc., will discuss what the tools, disciplines, and cultural...
Why Federal cloud? What is in Federal Clouds and integrations? This session will identify the process and the FedRAMP initiative. But is it sufficient? What is the remedy for keeping abreast of cutting-edge technology? In his session at 21st Cloud Expo, Rasananda Behera will examine the proposed solutions: Private or public or hybrid cloud Responsible governing bodies How can we accomplish?
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...