Welcome!

News Feed Item

Koodo Mobile Signs Exclusive Global Rights Deal for El Tabador, Koodo's Iconic Animated Character, for a TV Sitcom to be Developed by Camillion Corp.

TORONTO, ONTARIO -- (Marketwired) -- 02/05/14 --

Editors Note: There are two (2) images associated with this press release.

Koodo has entered into a global rights deal with Camillion Corp., a Toronto-based media entertainment and technology company, for the exclusive use of "El Tabador", Koodo Mobile's award-winning animated pitchman, in media entertainment.

Camillion, led by former World Wrestling Entertainment (WWE) senior executive Carl Demarco, plans to harness the proven and infectious appeal of El Tabador to launch him far beyond the ads that have made him an icon in Canada. Development work has begun on a half-hour prime time, family TV sitcom that, like the ads, will place a CGI-animated El Tabador in live action scenes.

El Tabador is a tiny, masked "Lucha Libre" wrestler who lives in a giant world. Ever suave and witty, El Tabador's charm has captured the imagination of Canadians of all ages through his gift of gab, his muscle flexing physical comedy, and overpowering confidence. For the past four years, he has starred in numerous Koodo advertising campaigns.

The TV series will be the hub of a major global media property with content to be distributed on all digital platforms - online, mobile and video games - plus merchandise and more.

"El Tabador's character is a natural not only for a TV sitcom, but also for any digital platform," says Camillion Corp. Chairman and CEO, Carl Demarco. "He has global, cross-cultural appeal, with humour and charm that will play as well globally as it does with Canadians."

While the show is targeted to a mainstream family audience, Demarco will leverage his strong presence in wrestling circles to take the show to wrestling fans as well.

"This is an excellent opportunity for Koodo to break the traditional barriers of marketing, sponsorship and advertising," says Kevin Banderk, Chief Koodo Officer. "We're excited for the chance to further entrench El Tabador into popular culture."

Images, Video and More Information on El Tabador

More information on the El Tabador media property can be found at www.eltabador.com. Videos of El Tabador TV ads, plus El Tabador images in various resolutions, can be found on the site. Broadcast quality video clips are also available via the contacts below.

About Koodo

Koodo Mobile is the smart and affordable Canadian mobile alternative. Launched in 2008, Koodo led a mobility revolution across Canada, with a simple and transparent approach to mobile service -- they were the first to eliminate Activation and System Access Fees and the first to offer Canadians affordable and flexible data from $5/month. Koodo also introduced the world to the revolutionary Tab(TM). Often imitated but never duplicated, the Tab is an alternative to fixed-term contracts that allows customers to put up to $500 of a phone's price on their Tab.

This innovative approach to affordable mobility has helped Koodo win multiple awards, including being named the 2010 Strategy Brand of the Year - the youngest brand to win this title - and most recently, Koodo was ranked highest in customer satisfaction among standalone cell phone carriers in the J.D Power and Associates 2012 & 2013 Canadian Wireless Total Ownership Experience Study(TM).

Find more information about Koodo at www.koodomobile.com.

About Camillion Corp.

Camillion Corp. is a media entertainment company with interests in the technology/innovation sector. Currently, Camillion is launching an emerging global media entertainment property, "El Tabador" (www.eltabador.com), with a family comedy TV series. In technology, the company focuses on "later stage" growth companies with a proven business model, committed management and strong intellectual property. Camillion is headed by Carl Demarco, an experienced entertainment business executive who previously headed World Wrestling Entertainment Canada, Latin America & China and then played a lead role in WWE's global expansion. For more information on Camillion Corp, go to www.camillion.ca.

To view the images associated with this press release, please visit the following links:

http://www.marketwire.com/library/20140204-800elt.jpg

http://www.marketwire.com/library/20140203-camillion-020514-tabador-800.jpg

Contacts:
Media Inquiries:
For Camillion Corp.
Don Hogarth
Hogarth Communications
416.565.8920
[email protected]

Joanne Smale
Planet3 Communications
289.296.6223
[email protected]

For Koodo
Kate Robb
Manager, Marketing
647.837.8347
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...