|By Marketwired .||
|February 5, 2014 03:01 AM EST||
TORONTO, ONTARIO -- (Marketwired) -- 02/05/14 --
Editors Note: There are two (2) images associated with this press release.
Koodo has entered into a global rights deal with Camillion Corp., a Toronto-based media entertainment and technology company, for the exclusive use of "El Tabador", Koodo Mobile's award-winning animated pitchman, in media entertainment.
Camillion, led by former World Wrestling Entertainment (WWE) senior executive Carl Demarco, plans to harness the proven and infectious appeal of El Tabador to launch him far beyond the ads that have made him an icon in Canada. Development work has begun on a half-hour prime time, family TV sitcom that, like the ads, will place a CGI-animated El Tabador in live action scenes.
El Tabador is a tiny, masked "Lucha Libre" wrestler who lives in a giant world. Ever suave and witty, El Tabador's charm has captured the imagination of Canadians of all ages through his gift of gab, his muscle flexing physical comedy, and overpowering confidence. For the past four years, he has starred in numerous Koodo advertising campaigns.
The TV series will be the hub of a major global media property with content to be distributed on all digital platforms - online, mobile and video games - plus merchandise and more.
"El Tabador's character is a natural not only for a TV sitcom, but also for any digital platform," says Camillion Corp. Chairman and CEO, Carl Demarco. "He has global, cross-cultural appeal, with humour and charm that will play as well globally as it does with Canadians."
While the show is targeted to a mainstream family audience, Demarco will leverage his strong presence in wrestling circles to take the show to wrestling fans as well.
"This is an excellent opportunity for Koodo to break the traditional barriers of marketing, sponsorship and advertising," says Kevin Banderk, Chief Koodo Officer. "We're excited for the chance to further entrench El Tabador into popular culture."
Images, Video and More Information on El Tabador
More information on the El Tabador media property can be found at www.eltabador.com. Videos of El Tabador TV ads, plus El Tabador images in various resolutions, can be found on the site. Broadcast quality video clips are also available via the contacts below.
Koodo Mobile is the smart and affordable Canadian mobile alternative. Launched in 2008, Koodo led a mobility revolution across Canada, with a simple and transparent approach to mobile service -- they were the first to eliminate Activation and System Access Fees and the first to offer Canadians affordable and flexible data from $5/month. Koodo also introduced the world to the revolutionary Tab(TM). Often imitated but never duplicated, the Tab is an alternative to fixed-term contracts that allows customers to put up to $500 of a phone's price on their Tab.
This innovative approach to affordable mobility has helped Koodo win multiple awards, including being named the 2010 Strategy Brand of the Year - the youngest brand to win this title - and most recently, Koodo was ranked highest in customer satisfaction among standalone cell phone carriers in the J.D Power and Associates 2012 & 2013 Canadian Wireless Total Ownership Experience Study(TM).
Find more information about Koodo at www.koodomobile.com.
About Camillion Corp.
Camillion Corp. is a media entertainment company with interests in the technology/innovation sector. Currently, Camillion is launching an emerging global media entertainment property, "El Tabador" (www.eltabador.com), with a family comedy TV series. In technology, the company focuses on "later stage" growth companies with a proven business model, committed management and strong intellectual property. Camillion is headed by Carl Demarco, an experienced entertainment business executive who previously headed World Wrestling Entertainment Canada, Latin America & China and then played a lead role in WWE's global expansion. For more information on Camillion Corp, go to www.camillion.ca.
To view the images associated with this press release, please visit the following links:
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 29, 2016 07:00 AM EDT Reads: 2,282
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
May. 29, 2016 06:45 AM EDT Reads: 2,925
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
May. 29, 2016 06:30 AM EDT Reads: 610
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 29, 2016 06:00 AM EDT Reads: 2,152
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 29, 2016 06:00 AM EDT Reads: 1,334
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 29, 2016 05:15 AM EDT Reads: 3,268
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 29, 2016 05:00 AM EDT Reads: 1,965
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 29, 2016 04:30 AM EDT Reads: 3,237
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 29, 2016 03:30 AM EDT Reads: 971
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 29, 2016 02:45 AM EDT Reads: 1,488
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
May. 29, 2016 02:30 AM EDT Reads: 1,337
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 29, 2016 02:00 AM EDT Reads: 1,325
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
May. 29, 2016 01:45 AM EDT Reads: 2,635
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 29, 2016 01:30 AM EDT Reads: 2,476
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
May. 29, 2016 01:15 AM EDT Reads: 1,354