Welcome!

News Feed Item

Koodo Mobile Signs Exclusive Global Rights Deal for El Tabador, Koodo's Iconic Animated Character, for a TV Sitcom to be Developed by Camillion Corp.

TORONTO, ONTARIO -- (Marketwired) -- 02/05/14 -- Editors Note: There are two (2) images associated with this press release.

Koodo has entered into a global rights deal with Camillion Corp., a Toronto-based media entertainment and technology company, for the exclusive use of "El Tabador", Koodo Mobile's award-winning animated pitchman, in media entertainment.

Camillion, led by former World Wrestling Entertainment (WWE) senior executive Carl Demarco, plans to harness the proven and infectious appeal of El Tabador to launch him far beyond the ads that have made him an icon in Canada. Development work has begun on a half-hour prime time, family TV sitcom that, like the ads, will place a CGI-animated El Tabador in live action scenes.

El Tabador is a tiny, masked "Lucha Libre" wrestler who lives in a giant world. Ever suave and witty, El Tabador's charm has captured the imagination of Canadians of all ages through his gift of gab, his muscle flexing physical comedy, and overpowering confidence. For the past four years, he has starred in numerous Koodo advertising campaigns.

The TV series will be the hub of a major global media property with content to be distributed on all digital platforms - online, mobile and video games - plus merchandise and more.

"El Tabador's character is a natural not only for a TV sitcom, but also for any digital platform," says Camillion Corp. Chairman and CEO, Carl Demarco. "He has global, cross-cultural appeal, with humour and charm that will play as well globally as it does with Canadians."

While the show is targeted to a mainstream family audience, Demarco will leverage his strong presence in wrestling circles to take the show to wrestling fans as well.

"This is an excellent opportunity for Koodo to break the traditional barriers of marketing, sponsorship and advertising," says Kevin Banderk, Chief Koodo Officer. "We're excited for the chance to further entrench El Tabador into popular culture."

Images, Video and More Information on El Tabador

More information on the El Tabador media property can be found at www.eltabador.com. Videos of El Tabador TV ads, plus El Tabador images in various resolutions, can be found on the site. Broadcast quality video clips are also available via the contacts below.

About Koodo

Koodo Mobile is the smart and affordable Canadian mobile alternative. Launched in 2008, Koodo led a mobility revolution across Canada, with a simple and transparent approach to mobile service -- they were the first to eliminate Activation and System Access Fees and the first to offer Canadians affordable and flexible data from $5/month. Koodo also introduced the world to the revolutionary Tab™. Often imitated but never duplicated, the Tab is an alternative to fixed-term contracts that allows customers to put up to $500 of a phone's price on their Tab.

This innovative approach to affordable mobility has helped Koodo win multiple awards, including being named the 2010 Strategy Brand of the Year - the youngest brand to win this title - and most recently, Koodo was ranked highest in customer satisfaction among standalone cell phone carriers in the J.D Power and Associates 2012 & 2013 Canadian Wireless Total Ownership Experience Study™.

Find more information about Koodo at www.koodomobile.com.

About Camillion Corp.

Camillion Corp. is a media entertainment company with interests in the technology/innovation sector. Currently, Camillion is launching an emerging global media entertainment property, "El Tabador" (www.eltabador.com), with a family comedy TV series. In technology, the company focuses on "later stage" growth companies with a proven business model, committed management and strong intellectual property. Camillion is headed by Carl Demarco, an experienced entertainment business executive who previously headed World Wrestling Entertainment Canada, Latin America & China and then played a lead role in WWE's global expansion. For more information on Camillion Corp, go to www.camillion.ca.

To view the images associated with this press release, please visit the following links:

http://www.marketwire.com/library/20140204-800elt.jpg

http://www.marketwire.com/library/20140203-camillion-020514-tabador-800.jpg

Contacts:
Media Inquiries:
For Camillion Corp.
Don Hogarth
Hogarth Communications
416.565.8920
[email protected]

Joanne Smale
Planet3 Communications
289.296.6223
[email protected]

For Koodo
Kate Robb
Manager, Marketing
647.837.8347
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
Now that the world has connected “things,” we need to build these devices as truly intelligent in order to create instantaneous and precise results. This means you have to do as much of the processing at the point of entry as you can: at the edge. The killer use cases for IoT are becoming manifest through AI engines on edge devices. An autonomous car has this dual edge/cloud analytics model, producing precise, real-time results. In his session at @ThingsExpo, John Crupi, Vice President and Eng...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...