News Feed Item

Nearly Three-Quarters of Americans Looking to Government for More Food Safety Oversight

Vast majority at least somewhat concerned about food health and/or safety recalls

NEW YORK, Feb. 5, 2014 /PRNewswire/ -- Food recall announcements have become something of a news cycle staple in the past few years. From spinach and peanut butter to chicken and pet foods, there seems to be little left in the U.S. food supply that should not be viewed with at least a modicum of suspicion. As such, it's likely not surprising that strong majorities of U.S. adults say food recalls have them at least somewhat concerned (86%, with 58% somewhat concerned and 28% seriously concerned) and believe there should be more government oversight in regards to food safety (73%).

(Logo:  http://photos.prnewswire.com/prnh/20100517/NY06256LOGO )

These are some of the results of The Harris Poll® of 2,236 adults surveyed online between January 15 and 20, 2014. (Full results, including data tables, available can be found here)

Food recall concerns – and calls for increased government oversight where the food supply is concerned – are stronger among some subsets of Americans than others:

  • Women are more likely than men to indicate being both seriously (31% women, 25% men) and somewhat (61% and 55%, respectively) concerned; they are also more likely than their male counterparts to believe there should be more government oversight in regards to food safety (77% and 69%, respectively).
  • Americans in low income households – specifically households with an annual income under $35,000 – are more likely than those in higher earning households to describe food recalls as a serious concern (36% in households earning <$35k, 21% in households earning $35k-$49,999, 26% in $50k+ households).
  • Turning to political leanings, Democrats (32%) are more likely than Republicans (25%) to characterize food recalls as a serious concern. The call for more government oversight rings most loudly from the Democrats' camp (86%) and least so from Republicans (60%), with Independents in the middle (70%).

Waxing or waning?

U.S. adults are somewhat divided on the question of whether there have been more health and/or safety prompted food recalls recently than in the past few years (43%) or if their frequency has remained about the same (50%). Few, however, believe things have improved, with only 7% indicating there have been fewer than in the past few years.

  • Older Americans – specifically Baby Boomers (48%, ages 49-67) and Matures (49%, ages 68+) – are more likely than their younger counterparts (38% Echo Boomers [ages 18-36], 37% Gen Xers [ages 37-48]) to believe there have been more such recalls.
  • The perception that the number of recalls has risen is also stronger among women (48%) than men (37%).

When those who think there have been more food recalls lately are asked who they hold most responsible for this increase, the highest percentage by a dramatic margin place the blame on those responsible for packaging and/or processing food (50%), though the federal government (19%) and those responsible for growing and/or raising food (16%) don't escape this blame.

  • Though overall few Americans place the lion's share of blame on consumers, for wanting food to be as cheap as possible (6%), it's worth noting that men (9%) are twice as likely as women (4%) to take such a position.
  • Those in households with children are twice as likely as those without to point to those responsible for growing and/or raising food (24% with, 12% without).
  • Matures (65%) are the generation most likely to blame those responsible for packaging and/or processing food, with Echo Boomers (35%) least likely to do so; blame among Gen Xers (57%) and Baby Boomers (52%) falls in the middle.
  • Matures are less likely than any other generation to lay the blame on those responsible for growing and/or raising food (21% Echo Boomers, 15% Gen Xers, 16% Baby Boomers, 5% Matures).

Regardless of whether food recalls are on the rise or not, they have inarguably become a regular occurrence in the U.S., and six in ten Americans (61%) say that because of food safety concerns, they try to buy as much food locally as they can.

  • Women (68%) are more likely than men (52%) to indicate this.
  • Additionally, Matures (73%) are more likely than either Echo Boomers (54%) or Gen Xers (57%) to do so; Baby Boomers (64%) are also more likely than Echo Boomers to indicate this.

Americans are split on whether food safety issues are an inevitable side effect of low food costs, with roughly half each agreeing (52%) and disagreeing (48%) with the sentiment.

  • Younger Americans (59% Echo Boomers, 56% Gen Xers) are more likely than their older counterparts (47% Baby Boomers, 45% Matures) agree with this sentiment.

Forgiveness is divine

Health or safety related food recalls can have enormous implications for a company's reputation and patronage – but not a permanent one, at least for a majority of Americans. Over half of U.S. adults (55%) indicate that if a brand they usually purchase is involved with a recall or safety concern issue, they'll temporarily switch to another brand and then return to the recalled brand once it's safe.

On the other hand, 16% say they'll purchase another brand and never purchase the recalled brand again, and an additional 17% would thereafter avoid any brands made by the recalled product's manufacturer.

  • Baby Boomers and Matures (60% each) are more likely than Echo Boomers (49%) to say they would temporarily switch brands, while Echo Boomers are more likely than any other generation to say they would never purchase the recalled brand again (24% Echo Boomers, 15% Gen Xers, 12% Baby Boomers, 9% Matures).
  • Republicans (63%) are more likely than either Democrats (54%) or Independents (55%) to say they would make a temporary brand switch.

To view the full findings, or to see other recent Harris Polls, please visit the Harris Poll News Room.

Want Harris Polls delivered direct to your inbox? Click here!


This Harris Poll was conducted online within the United States between January 15 and 20, 2013 among 2,236 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, The Harris Poll avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of The Harris Poll.

Product and brand names are trademarks or registered trademarks of their respective owners.

The Harris Poll® #14, February 5, 2014
By Larry Shannon-Missal, Harris Poll Research Manager

About Nielsen & The Harris Poll

On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll.  Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

Press Contact:
Corporate Communications
The Harris Poll
[email protected]

SOURCE The Harris Poll

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, will contrast how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He will show the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He will also have live demos of building immutable pipe...
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, you'll learn about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how Docke...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...