|By PR Newswire||
|February 5, 2014 05:42 AM EST||
- One of Europe's leading premium mobile advertising platforms, adQuota, expands south by acquiring a leading Spanish mobile ad-network, MobiTargets.
MADRID and COPENHAGEN, Denmark, Feb. 5, 2014 /PRNewswire/ -- adQuota (www.adquota.com), is a leading premium mobile advertisement platform with sales offices in across Scandinavia, UK, Poland and the Baltic countries and a strategy to grow organically and through acquisitions. The company is growing it's European presence by acquiring the Madrid based mobile premium ad-network, MobiTargets (www.mobitargets.com).
"We have ambitious internationalization plans and wish to consolidate the European market for mobile premium advertising. With strong and scalable back office facilities we are geared for growth, and we are therefore very pleased to acquire MobiTargets in Spain.
MobiTargets has been a part of the Spanish mobile advertising market for years, and they have a engaged and experienced team. It will be a welcome addition to the adQuota team.", states Michael Buch Sandager, CEO of adQuota.
"The European mobile advertising market has shown strong traction the past years, and the Spanish market is showing strong growth. It is expected to double from 2013 to 2014 and 444% from 2013 to 2016 *).
However, we believe it is vital for us to be part of a bigger and stronger setup, with access not just to technology, and ready for RTB and also to utilize certain shared facilities. In addition we see that more and more campaigns are handled for larger territories, and by becoming part of adQuota we get access to pan-european campaigns," says MobiTargets CEO and Founder, Javier Sanchez, who will continue in adQuota as Country Manager.
adQuota recently raised 2,5 mEuro from Danish VC Northcap.
Founded in 2010, adQuota helps Publishers of mobile websites and applications monetize their mobile publications, and creates rich and engaging mobile advertising experiences. With the new acquisition, adQuota has offices in London, Madrid, Copenhagen, Oslo, Stockholm, Riga, Vilnius, Warsaw and Kiev. There are currently 60 people employed in adQuota.
MobiTargets was also founded in 2010, and during these four years has grown to become one top-three biggest Mobile Premium Network in Spain, with more than 250 million monthly impressions. It has signed agreements with 100 specialized publishers, among them some of the top financial newspapers, such as El Economista or El Confidencial; main broadcast groups, as Corporacion Catalana de Medios Audiovisuales, Telemadrid o Canal Sur; vertical website platforms as autoscout 24, Salir.com or Sensacine; and some of the most recognized startups as Minube or Nvivo.
Thanks to adQuota these publishers will get access to main European advertisers interested in investing into Spain, as well as to let Spanish brands drive global campaigns to expand into European market.
During next week MobiTargets will go on integration process in adQuota and rebranding, to be adQuota Spain. Most of the team will stay in new subsidiary, with base in Madrid.
About adQuota International ApS:
adQuota provides high advertising value for brands and agencies on mobile through relevant, targeted and engaging mobile advertising. The inventory all high quality Premium advertising space – both mobile websites and a network of mobile applications. More than 200 Publishers have trusted adQuota with their publications and adQuota reaches more than 35 million readers and app-users monthly.
adQuota provides the complete infrastructure and support for mobile media advertising, focused on Rich Media formats for apps and web sites on both mobile devices and tablets. adQuota adStudio provides creative and technical production of Display Banner Ads, Rich Media Ads and Coupon Campaigns.
Additional information on adQuota may be found on www.adquota.com.
MobiTargets is founded in 2010 by Javier Sanchez and digital advertising veteran Dominique Loumaye. MobiTarget represents almost 100 premium mobile publications and have access too over 250 million impressions per month.
Additional information on MobiTargets may be found on www.MobiTargets.com.
*) according to emarketeer
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
Jul. 27, 2016 11:35 AM EDT
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Jul. 27, 2016 11:15 AM EDT Reads: 881
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Jul. 27, 2016 11:00 AM EDT Reads: 1,206
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Jul. 27, 2016 11:00 AM EDT Reads: 675
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Jul. 27, 2016 10:45 AM EDT Reads: 597
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Jul. 27, 2016 10:30 AM EDT Reads: 1,211
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Jul. 27, 2016 10:30 AM EDT Reads: 1,048
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Jul. 27, 2016 10:00 AM EDT Reads: 1,725
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Jul. 27, 2016 10:00 AM EDT Reads: 1,996
Hostway Services, Inc. and WSM International have partnered to deliver trouble free migration services for any organization that wishes to bring their IT infrastructure to Hostway's Azure managed cloud services. WSM is the leader in providing turn-key IT migration services since 2003 and is now the preferred provider to any Hostway customer that is seeking to move its computer infrastructure to the Hostway Azure-based cloud.
Jul. 27, 2016 10:00 AM EDT Reads: 229
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Jul. 27, 2016 09:45 AM EDT Reads: 433
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 09:30 AM EDT Reads: 1,625
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
Jul. 27, 2016 09:30 AM EDT Reads: 1,020
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jul. 27, 2016 09:30 AM EDT Reads: 2,057
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?
Jul. 27, 2016 09:17 AM EDT Reads: 190