Welcome!

News Feed Item

adQuota acquires Spanish mobile premium advertising network, MobiTargets.

- One of Europe's leading premium mobile advertising platforms, adQuota, expands south by acquiring a leading Spanish mobile ad-network, MobiTargets.

MADRID and COPENHAGEN, Denmark, Feb. 5, 2014 /PRNewswire/ -- adQuota (www.adquota.com), is a leading premium mobile advertisement platform with sales offices in across Scandinavia, UK, Poland and the Baltic countries and a strategy to grow organically and through acquisitions. The company is growing it's European presence by acquiring the Madrid based mobile premium ad-network, MobiTargets (www.mobitargets.com).

(Photo: http://photos.prnewswire.com/prnh/20140205/IN59434-a)
(Logo: http://photos.prnewswire.com/prnh/20140205/IN59434LOGO-b)

"We have ambitious internationalization plans and wish to consolidate the European market for mobile premium advertising. With strong and scalable back office facilities we are geared for growth, and we are therefore very pleased to acquire MobiTargets in Spain.
MobiTargets has been a part of the Spanish mobile advertising market for years, and they have a engaged and experienced team. It will be a welcome addition to the adQuota team.", states Michael Buch Sandager, CEO of adQuota.

"The European mobile advertising market has shown strong traction the past years, and the Spanish market is showing strong growth. It is expected to double from 2013 to 2014 and 444% from 2013 to 2016 *).
However, we believe it is vital for us to be part of a bigger and stronger setup, with access not just to technology, and ready for RTB and also to utilize certain shared facilities. In addition we see that more and more campaigns are handled for larger territories, and by becoming part of adQuota we get access to pan-european campaigns," says MobiTargets CEO and Founder, Javier Sanchez, who will continue in adQuota as Country Manager.

adQuota recently raised 2,5 mEuro from Danish VC Northcap.

Founded in 2010, adQuota helps Publishers of mobile websites and applications monetize their mobile publications, and creates rich and engaging mobile advertising experiences. With the new acquisition, adQuota has offices in London, Madrid, Copenhagen, Oslo, Stockholm, Riga, Vilnius, Warsaw and Kiev. There are currently 60 people employed in adQuota.

MobiTargets was also founded in 2010, and during these four years has grown to become one top-three biggest Mobile Premium Network in Spain, with more than 250 million monthly impressions. It has signed agreements with 100 specialized publishers, among them some of the top financial newspapers, such as El Economista or El Confidencial; main broadcast groups, as Corporacion Catalana de Medios Audiovisuales, Telemadrid o Canal Sur; vertical website platforms as autoscout 24, Salir.com or Sensacine; and some of the most recognized startups as Minube or Nvivo.

Thanks to adQuota these publishers will get access to main European advertisers interested in investing into Spain, as well as to let Spanish brands drive global campaigns to expand into European market.

During next week MobiTargets will go on integration process in adQuota and rebranding, to be adQuota Spain. Most of the team will stay in new subsidiary, with base in Madrid.

About adQuota International ApS:

adQuota provides high advertising value for brands and agencies on mobile through relevant, targeted and engaging mobile advertising. The inventory all high quality Premium advertising space – both mobile websites and a network of mobile applications. More than 200 Publishers have trusted adQuota with their publications and adQuota reaches more than 35 million readers and app-users monthly.

adQuota provides the complete infrastructure and support for mobile media advertising, focused on Rich Media formats for apps and web sites on both mobile devices and tablets. adQuota adStudio provides creative and technical production of Display Banner Ads, Rich Media Ads and Coupon Campaigns.

Additional information on adQuota may be found on www.adquota.com.

About MobiTargets:

MobiTargets is founded in 2010 by Javier Sanchez and digital advertising veteran Dominique Loumaye. MobiTarget represents almost 100 premium mobile publications and have access too over 250 million impressions per month.

Additional information on MobiTargets may be found on www.MobiTargets.com.

*) according to emarketeer


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Judith Hurwitz is president and CEO of Hurwitz & Associates, a Needham, Mass., research and consulting firm focused on emerging technology, including big data, cognitive computing and governance. She is co-author of the book Cognitive Computing and Big Data Analytics, published in 2015. Her Cloud Expo session, "What Is the Business Imperative for Cognitive Computing?" is scheduled for Wednesday, June 8, at 8:40 a.m. In it, she puts cognitive computing into perspective with its value to the busin...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...