|By PR Newswire||
|February 5, 2014 05:47 AM EST||
MUMBAI, India, February 5, 2014 /PRNewswire/ --
Komli Media, Asia Pacific's leading digital media technology platform, today announced the launch of an innovative, enterprise class Remarketing Demand Side Platform (RDSP) that enables digital marketers to convert site visitors into loyal customers with full transparency and management of media costs, customer data, campaign strategies and performance analytics. The launch further strengthens Komli Media's expertise and leadership in performance and social media advertising across Asia Pacific.
Komli's Remarketing DSP combines the transparency and self-serve benefits of a traditional DSP model with the ROI and scale of remarketing by adding features such as native dynamic creative optimization, advanced audience segmentation, and built-in performance optimization. Advertisers also have the flexibility to either self-manage their campaigns using the platform or leverage Komli's campaign management and optimization expertise while they build these capabilities internally. Komli's Remarketing DSP is one integrated platform to manage remarketing across display, mobile, and social.
Ashwin Puri, VP Remarketing, Komli Media, said, "Komli works with over 75% of the top advertisers in APAC, which gives us an opportunity to understand the emerging trends in this market. We are seeing remarketing spends for most performance advertisers increase rapidly and it will soon be one of the largest channels for digital performance advertising. As this medium becomes significant, advertisers will demand greater transparency and control, which is the evolution we have seen for search and social. Komli has really innovated here to create one of the world's first remarketing DSPs."
Komli is running campaigns across the ecommerce, travel and finance verticals and has delivered successful results for Myntra, India's leading fashion etailer. "Komli has been working with us as a remarketing partner and we are impressed with how fast the platform has scaled in a very short time. Their detailed reporting and analytics allows us to monitor our campaign performance and optimization closely and brings a whole lot of transparency into the entire process. In addition, we are very happy with the flexibility of their system in integrating with our backend and optimizing for specific business goals. We are looking forward to Komli scaling further and contributing significant proportions of our revenue," said Gowrishankar TS, Digital Marketing Manager, Myntra.
As a part of increasing its focus on remarketing and social, Komi is also announcing key changes to its leadership team to align itself with these focus areas.
Amar Goel, CEO and Founder, Komli Media said, "Marketing via social and remarketing will be the key pillars of growth as we take Komli to the next level. We have aligned our leadership team so that we have people focusing at both a regional and product level." Ashwin Puri is now heading Komli's Remarketing DSP business, in addition to its mobile business, while Matt Sutton is leading the Social business. Mukesh Agarwal will run product management across the company. To drive growth in its core regions, Komli has promoted Damien Lavin to run the Southeast Asia and Australia regions. Rakesh Malani has also expanded his responsibilities to run HR globally, in addition to his CFO role. All are now part of the Leadership Team at Komli Media.
Amar concluded, "I am really excited about the growth of digital and Komli. Our continued investments in programmatic advertising across remarketing and social can power a new wave of innovation for marketers and I am excited to work with our new leadership team to turn this vision into reality."
Komli Media is Asia Pacific's leading media technology company with solutions across display, mobile, social, and video for marketers, agencies and publishers. Komli is building next-generation platforms that leverage the power of programmatic buying to make advertising across display, mobile and social efficient and transparent. Headquartered in Mumbai, Komli Media has 300 employees across 12 offices in India, Southeast Asia, Australia, and New Zealand. Find out more at http://www.komli.com.
For further inquiry please contact:
For Sales enquiries
SOURCE Komli Media
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jul. 28, 2015 05:00 AM EDT Reads: 1,650
Palerra, the cloud security automation company, announced enhanced support for Amazon AWS, allowing IT security and DevOps teams to automate activity and configuration monitoring, anomaly detection, and orchestrated remediation, thereby meeting compliance mandates within complex infrastructure deployments. "Monitoring and threat detection for AWS is a non-trivial task. While Amazon's flexible environment facilitates successful DevOps implementations, it adds another layer, which can become a ...
Jul. 27, 2015 10:15 PM EDT Reads: 266
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Jul. 27, 2015 10:00 PM EDT Reads: 1,315
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 27, 2015 09:45 PM EDT Reads: 969
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
Jul. 27, 2015 09:00 PM EDT Reads: 2,024
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Jul. 27, 2015 08:45 PM EDT Reads: 181
Delphix, the market leader in Data as a Service (DaaS), has been announced winner of the DevOps Solution Award at the prestigious Computing Vendor Excellence Awards in London. The awards celebrate the achievements of the technology vendors and service providers that are leading the field of enterprise IT. Delphix was recognised as the vendor demonstrating the most effective support of DevOps culture for its ability to improve time to market and collaboration between teams.
Jul. 27, 2015 08:00 PM EDT Reads: 256
"Our biggest growth area has been the security services, the managed services - the things that differentiate us in the market that there is no client that's too small and there's no client that's too big," explained Paul Mazzucco, Chief Security Officer at TierPoint, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 27, 2015 06:30 PM EDT Reads: 306
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
Jul. 27, 2015 06:00 PM EDT Reads: 331
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 27, 2015 06:00 PM EDT Reads: 517
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 27, 2015 05:30 PM EDT Reads: 1,332
Sysdig has announced two significant milestones in its mission to bring infrastructure and application monitoring to the world of containers and microservices: a $10.7 million Series A funding led by Accel and Bain Capital Ventures (BCV); and the general availability of Sysdig Cloud, the first monitoring, alerting, and troubleshooting platform specializing in container visibility, which is already used by more than 30 enterprise customers. The funding will be used to drive adoption of Sysdig Clo...
Jul. 27, 2015 05:00 PM EDT Reads: 399
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jul. 27, 2015 03:00 PM EDT Reads: 429
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jul. 27, 2015 03:00 PM EDT Reads: 1,223
"We do data integration for B2B also application to application, and we do data management and enable Big Data," explained Pat Adamiak, Vice President, Product Marketing at Liaison Technologies, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 27, 2015 03:00 PM EDT Reads: 299