Press Release

Predictive Analytics Market to Reach USD 6,546.4 Million by 2019

Global Predictive Analytics Market

Transparency Market Research is Published new Market Report "Predictive Analytics Market (Customer intelligence, Decision support systems, Data mining and management, Performance management, Fraud and security intelligence, Risk management, Financial intelligence, Operations and Campaign management) Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2013 2019" published by Transparency Market Research, the market for predictive analytics software is forecast to reach USD 6,546.4 million globally by 2019. The market growth is driven by increased demand for 'customer intelligence' and 'fraud and security intelligence' software. Cloud hosted predictive analytics software solution is seen as an emerging market and is expected to drive growth in the near future.

Globally, the predictive analytics market was valued at USD 2,087.3 million in 2012 and is forecast to grow at 17.8% CAGR from 2013 2019. End-use sectors such as banking and finance services, insurance, government, pharmaceuticals, telecom and IT, and retail, are seen as key demand drivers during the forecast period. Collectively these segments accounted for 71.8% of the marker share in 2012.

Among all, companies under BFSI (banking, finance services, and insurance) sector are expected to account for the largest market share throughout the forecast period. However, retail and manufacturing, are expected to record faster growth as compared to any other segment. This is largely due to fast growing consumer driven digital data and the subsequent need to extract strategically critical information from the same. Rise in incidences of frauds, payment defaults, over or under stock inventory levels, and stringent regulations regarding GRC (governance, risk, and compliance), have pushed companies to adopt predictive analytical models, so they can gain futuristic insights and take preventive measures.

Demand for industry specific software solutions has caused customer intelligence, fraud and security intelligence, and campaign management to emerge as leading segments. These segments together accounted for approximately 50% of market revenue in 2012. These different software solution types are used for supporting organizational functions/applications such as sales and marketing, customer and channel management, operations and workforce management, and finance and risk management. Among these software solutions for finance and risk management applications accounted for 40.9% of revenue share in 2012. The demand has seen a surge amidst the restraining impact of current global economy, where companies have been looking for measures to effectively manage their finances and associated risks.

Most of these software solutions are currently delivered through on-premises installation, and such installed solutions alone accounted for more than three-fourth of revenue share. Demand from companies with strong financial arms has been a key contributor to their high revenue share. However, with rise in awareness pushing the demand up from small and medium businesses, cloud based predictive analytics software solutions and services are expected to emerge as an alternative. Low cost, ease of switching the vendor, and scope for upgrade as per requirements, are some of the factors supporting demand for cloud hosted software solutions.

North America, which has been at the forefront of generating big data in large quantities, is expected to remain the largest market for predictive analytics software solutions. This is due to demand for advanced business intelligence being directly affected by need to analyze big data. Growth of predictive analytics aspect of Business Intelligence has seen a revival ever since big data gained popularity and has been growing exponentially. As a result, big data vendors too have been entering the market for predictive analytics, making the competition intense. Currently players such as SAS Institute Inc., SAP AG, Oracle Corporation, IBM Corporation, Microsoft Corporation, Teradata Corporation, and Tableau Software, are among key players in the market. Top 5 players accounted for 80% of the global market in 2012 making it challenging for the new entrants to establish themselves in the market. Other vendors in the market are Fair Isaac Corporation, TIBCO Software, Inc., Information Builders, Alteryx, Inc., QlikTech International AB, and MicroStrategy, Inc., among others.

The report analyzes the global predictive analytics market in terms of revenue (USD million). The market has been segmented as follows:

Predictive Analytics Market, End Use Industry:

  • Banking and financial services
  • Insurance
  • Government, public administration, & utilities
  • Pharmaceutical
  • Telecom and IT
  • Retail
  • Transportation and logistics
  • Healthcare
  • Manufacturing
  • Media and entertainment
  • Energy (oil, gas, and electricity)
  • Engineering and construction
  • Tourism
  • Sports
  • Others

Predictive Analytics Market, By Software Solution Types:

  • Customer intelligence
  • Decision support systems
  • Performance management
  • Data mining and management
  • Fraud and security intelligence
  • Sustainability intelligence
  • Financial intelligence
  • Operations management
  • Campaign management
  • Others

Pedictive Analytics Market, By Application:

  • Sales and marketing
  • Customer and channels
  • Operations and workforce
  • Finance and risk

Predictive Analytics Market, By Mode of Delivery:

  • On-premises installation
  • Hosted or cloud based

Predictive Analytics Market, By Geography:

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World (RoW)

Source from: Transparency Market Research


More Stories By Vaibhav Mondhe

Vaibhav Mondhe works for Transparency Market Research (TMR). TMR is a market intelligence company providing global business research reports and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision-makers.

Latest Stories
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
In his session at 19th Cloud Expo, Nick Son, Vice President of Cyber Risk & Public Sector at Coalfire, will discuss the latest information on the FedRAMP Program. Topics will cover: FedRAMP Readiness Assessment Report (RAR). This new process is designed to streamline and accelerate the FedRAMP process from the traditional timeline by initially focusing on technical capability instead of documentation preparedness. FedRAMP for High-impact level systems. Early in 2016 FedRAMP officially publishe...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, will discuss the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They will also review two "free infrastruct...
Qosmos, the market leader for IP traffic classification and network intelligence technology, has announced that it will launch the Launch L7 Viewer at CloudExpo | @ThingsExpo Silicon Valley, being held November 1 – 3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The L7 Viewer is a traffic analysis tool that provides complete visibility of all network traffic that crosses a virtualized infrastructure, up to Layer 7. It facilitates and accelerates common IT tasks such as VM migra...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, you'll learn about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how Docke...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
President Obama recently announced the launch of a new national awareness campaign to "encourage more Americans to move beyond passwords – adding an extra layer of security like a fingerprint or codes sent to your cellphone." The shift from single passwords to multi-factor authentication couldn’t be timelier or more strategic. This session will focus on why passwords alone are no longer effective, and why the time to act is now. In his session at 19th Cloud Expo, Chris Webber, security strateg...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...