Welcome!

News Feed Item

At Apps World 2014, Airpush Featured on High-Level Panel Exploring Monetization Strategies for Mobile App Developers

“Show me the monetization.”

That could well be the call to action for Thursday afternoon’s panel at Apps World North America 2014, “Monetization as a Foundation for Developer Businesses.” Prominent on that panel will be Tan Tmangraksat, VP of Publisher Solutions, Airpush (www.airpush.com), a leading mobile ad platform. The company is exhibiting in Booth #101, at Moscone Center West.

Airpush’s appearance at Apps World follows closely on the heels of two watershed developments for the company: the news last week that Forbes has placed Airpush second on its 2014 list of “America’s 100 Most Promising Companies,” and this week’s announcement of a partnership with OpenX (www.openx.com), one of the world’s leading providers of digital and mobile advertising technology, to launch AirX, a major new private mobile ad exchange.

     

WHAT:

At Apps World North America 2014, members of the media are invited to attend a lively panel discussion on how industry leaders are exploring emerging trends to help drive new revenues, usage and engagement of mobile developers. Among the themes:

 

● Monetization strategies: in-app purchase, virtual currencies, freemium, ad-supported, and premium sponsorships

● How to increase your cart conversion, revealing the secrets

● Exploring different ways to enhance the revenue potential of both paid and freemium apps, tapping new revenue sources

● How to leverage an API sharing community portal to drive new revenues, usage, and engagement of mobile developers

 
AppsWorld North America 2014 features two days of engagement and discussion around the rapidly-growing mobile apps industry. The developer conference and exhibition takes place at San Francisco’s Moscone Center West, Feb. 5-6. With more than 8000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals, the conference features keynotes, targeted workshop tracks, 1-on-1 meetings, networking parties and more -- all tackling a spectrum of issues across the app ecosystem. The event also includes free developer workshop tracks and an exhibition with 250+ exhibitors.
 

WHO:

Tan Tmangraksat, VP of Publisher Solutions, Airpush.

A specialist in mobile monetization with expertise in global market, Tmangraksat was previously at Velti as VP of Publisher Solutions for the Mobclix Exchange and Velti Media. He has also served with Yahoo!, where he was responsible for pricing and yield optimization for the West Coast region. Tmangraksat joined Yahoo! as part of the BlueLithium acquisition, where he contributed strategic leadership and was instrumental in the integration and management of the Yahoo! Ad Network on the Right Media Exchange. He holds a degree in Political Economy from the University of California.

 

WHEN:

Thursday, Feb. 6, 12:00 p.m. / Droid Track
 
Moderating the panel will be Carlo Longino, Director of Developer Marketing Services, Wireless Industry Partnership (WIP). Joining Airpush’s Tmangraksat on the panel will be:
 

● Ariel Shimoni, Director of Publisher Relations, StartApp

● Matt Tubergen, VP of Publisher BD and Programmatic, Appia

● Stefano Sassu, Vice President of Product Development and Marketing, Offercast Mobile

● Tim Jaconette, Senior Researcher - Mobile Apps, Stanford University

 

WHERE:

Moscone Center West, 747 Howard Street, San Francisco
 

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...