|By Business Wire||
|February 5, 2014 06:32 AM EST||
Hot fashion-tech startup, STYLEMATIC, announces its launch party and fashion show Feb. 18, 2014 at Broadway Studios, 435 Broadway in the North Beach district of San Francisco at 7:00 p.m. The event introduces a fun and addictive mobile app that delivers style recommendations and instantly complements user preferences. The app leverages its user base to provide a global, crowd-sourced perspective for personalizing fashion recommendations.
STYLEMATIC’s launch party and fashion show features keynotes from Northface CEO & Founder, Hap Klopp and iFabbo Social Media Conference founder, Sinead Norenius. Together with special guest Patricia “Savitri” Burbank, co-founder of One World Children’s Fund, and a curated fashion show hosted and produced by Nkechi, founder of The Emeruwa Music Foundation, the event will serve up stylish fun with red carpet photos, a trunk show of local designers, goody bags, and a live DJ and after party.
“I am inspired by beauty and constantly strive to capture it. Although the quest to be beautiful could easily be misconstrued as vanity, I believe that expression of one’s truest essence is a very uplifting and positive experience,” shares Karen Song, CEO and founder of STYLEMATIC.
“There’s something delightful about discovering a beautiful dress or handbag in the store and making it your own by wearing it. I created STYLEMATIC to provide users with a fun, supportive environment for seeking fashion advice and expressing their own personal style.”
STYLEMATIC is an advanced fashion mobile app that is free to download in the iPhone app store. The app is a virtual fashion assistant that delivers increasingly personalized style recommendations over time. Users simply bookmark their preferences by snapping pictures or bar code scanning items to receive targeted suggestions from STYLEMATIC’s proprietary style recognition algorithm.
Getting to the Launch Party and Fashion Show:
When: February 18, 2014
Where: 435 Broadway St., San Francisco, CA
How to Join in the Fun: Get tickets at, http://stylematic.splashthat.com
Media and Press involvement: Photo ops and interviews are available. Please contact Karen Song at [email protected] (978) 760-3251
STYLEMATIC is a fashion-technology startup that delivers instantaneous fashion advice and recommendations to its users. Through its proprietary style recognition algorithm, the mobile app enables users to quickly discover what styles suit them best and check in with a large network of users worldwide on their style criteria. Stylematic is the brainchild of Karen Song, a Human Biology graduate from Stanford University. When Karen had problems figuring out what cocktail dress to wear to an event, the vision of democratizing fashion and helping fashionistas to more efficiently explore their options was born!
NOTE TO MEDIA:
STYLEMATIC is interested in providing focused interviews and demonstrations about the app, its technology and unique features. Members of the press and fashion bloggers are encouraged to contact Bernadette Bohan to set up briefings prior to the event, as well as secure complimentary passes to the Launch Party and Fashion Show.
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