Welcome!

News Feed Item

New Research Provides Insight Into High Levels of Engagement for Leading Mobile Gaming Apps in 2013

Mobidia's Mobile Application Usage Data Highlights Significant Engagement and Usage of Popular Mobile Gaming Applications With Users Playing Games for Hours Per Week

VANCOUVER, British Columbia, Feb. 5, 2014 /PRNewswire/ -- Mobidia Technology, Inc., a leading provider of mobile analytics, today released new research in collaboration with ABI Research, a leading analyst firm, to offer new insights into usage of mobile gaming applications.

The research shows that top mobile games enjoyed very high engagement rates among their users, especially when compared to other types of applications. And, while these rates vary across titles and mobile OS platforms, the data clearly reveals two distinct categories of games—those that are very heavily used on a weekly basis and those that have a consistent, but more casual usage pattern.

"Games continued to be on the top of smartphone users' list of key experiences in 2013," said Chris Hill, vice president of marketing at Mobidia. "To really understand which ones are valued and played, and where the trends are heading, it is critical to understand metrics beyond simple downloads and installs. Analyzing engagement and usage metrics is the only way to truly understand this market."

A full analysis of global mobile gaming application usage in 2013 is now available as a white paper at Mobidia. Highlights of the identified trends include:

  • With some exceptions, leading mobile games generally enjoy a higher penetration rate on Android than on iOS. Some would suggest that this is driven by a greater number of blockbuster applications available on the iOS platform which increases fragmentation and decreases penetration per app.
  • Weekly engagement rates can reach as high as 80 percent for top games; average engagement for the top 50 games across the industry is about 55 percent. 
  • Candy Crush Saga leads the pack in penetration, engagement and usage. This research data certainly supports the storied popularity of the app. Worldwide, Android players in this panel averaged about 4 hours per week in usage time.

Weekly Engagement for Top Android Games,  Worldwide 2013

(Photo: http://photos.prnewswire.com/prnh/20140205/SF59112-INFO-a)

Source: Mobidia

Weekly Minutes Per User of Selected Android Mobile Gaming Apps, Worldwide 2013

(Photo: http://photos.prnewswire.com/prnh/20140205/SF59112-INFO-b)

Source: Mobidia

"With the rapidly changing mobile application business models and growing competition, it is more important than ever to have intelligence on apps' entire lifecycles", said Aapo Markkanen, senior analyst, ABI Research. "This is especially true in the mobile gaming market, which is the most competitive part of today's app economy. Mobidia's mobile data provides insight to spot and understand user trends."

With a set of data provided by millions of smartphone users around the world, Mobidia is able to provide mobile retailers and others interested in mobile application usage with detailed insights into specific application usage. The data offers insights into application penetration, engagement and usage in minutes and unique sessions in more than 50 different countries.

The complete white paper outlining the results of this mobile gaming analysis is available at Mobidia's website.

Note to Editor:

Mobidia analyzed data collected during 2013 from millions of global smartphone users. This data was collected on a strictly anonymous and optional basis from millions of users who have downloaded Mobidia's smartphone application, My Data Manager. The data sample represents Android and iOS smartphone users worldwide. The engagement metric referenced is represented by weekly active users as a percentage of monthly active users.

About Mobidia Technology, Inc.

Mobidia is a leading mobile analytics provider with the largest global sample of smartphone and tablet users. Mobidia's mobile analytics and metrics platform provides unique insights into mobile usage trends on mobile applications and mobile networks. Real usage from real users on both cellular and Wi-Fi networks provides a comprehensive and unique understanding of what people do and value in the mobile world.

Mobidia is headquartered in Vancouver, British Columbia with local presence in the U.S., Europe and Asia. For more information, visit www.mobidia.com or call +1-604-304-8640.

SOURCE Mobidia Technology, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are an IT services solution provider and we sell software to support those solutions. Our focus and key areas are around security, enterprise monitoring, and continuous delivery optimization," noted John Balsavage, President of A&I Solutions, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...