Welcome!

News Feed Item

SymphonyAM's Mobiletasking Index shows 78 percent of consumers utilized mobile apps during the Big Game

Facebook, Candy Crush and Twitter scored as the most popular game-time apps

SAN FRANCISCO, Feb. 5, 2014 /PRNewswire/ -- Data released today from Symphony Advanced Media (SymphonyAM), the technology leader in single source cross-media measurement, revealed that 78 percent of Big Game viewers engaged in mobiletasking – the concurrent usage of a smartphone or tablet while watching a TV broadcast. When it comes to apps, Facebook led the pack with 29 percent of male and 39 percent of female viewers' ages 25-54 accessing the app during the game. Candy Crush dominated in average time spent mobiletasking with users ages 25-54 playing for 15 percent of their TV viewing time. SymphonyAM's study – which relies on single source cross-media passive measurement – is the first of its kind to track media exposure across TV, mobile, online and social media passively, without using a traditional survey-based approach.

(Photo: http://photos.prnewswire.com/prnh/20140205/NE59398-INFO-a )
(Logo:  http://photos.prnewswire.com/prnh/20140205/NE59398LOGO-b )

"Mobiletasking has forever transformed the way media is consumed," said SymphonyAM President and CEO Charles Buchwalter. "Advertisers have access to a proliferation of mobile devices to reach their target consumers. For the first time, media professionals can truly understand, in near real time, how to most effectively reach consumers who are simultaneously watching TV and using mobile apps."

SymphonyAM's passive tracking capabilities gathered data from a panel of 8,300 users to learn what mobile apps monopolized viewer attention during Sunday's Big Game. The results from the study show that two out of five women and one out of three men used the Facebook app on their mobile devices at least once while watching the Big Game. While men were more likely to access Twitter, Women were drawn to Instagram.                                         

It turns out that mobiletasking is not reserved for one age group – 35-54 year old mobiletaskers spent 28 percent of their viewing time utilizing their mobile devices, while 18-34 year olds spent 30 percent. Reach remains relatively static during the big game, averaging 78 percent across all age groups. Facebook was the top app among all age groups, accessed by 40 percent of 18-34 year olds and 34 percent of 25-54 year olds

"This is a significant breakthrough. The ability to passively measure how someone interacts with their mobile device while simultaneously tracking what they are watching on TV can yield a wealth of insight for marketers and media companies," said Jane Clarke, managing director at the Coalition for Innovative Media Measurement (CIMM). As an industry alliance CIMM is focused on identifying and fostering new methodologies and approaches that can help improve cross-platform audience media measurement for the entire media ecosystem. CIMM successfully collaborated with SymphonyAM last year on a study to assess the efficacy of single-source passive measurement in gauging cross-platform advertising effectiveness.

To learn more about TV viewer mobiletasking behavior during the big game, visit: http://www.symphonyam.com/?p=533.

About Symphony Advanced Media
Symphony Advanced Media, the pioneer in single-source cross-media passive measurement, is a leading media research and data technology firm that measures integrated media consumption and resulting behaviors, enabling advertisers, agencies and publishers to optimize media strategies and maximize advertising performance. Symphony AM provides unparalleled focus on individual, single-source, real-time cross-media measurement, a firm belief that passive measurement is better than stated measurement and deep commitment to reaching new levels of advertising effectiveness accuracy

Learn more about Symphony Advanced Media at www.symphonyam.com.

CONTACT:
Rachel Nelson
Inkhouse for SymphonyAM
[email protected]
781-966-4127

SOURCE Symphony Advanced Media

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.