Welcome!

News Feed Item

SymphonyAM's Mobiletasking Index shows 78 percent of consumers utilized mobile apps during the Big Game

Facebook, Candy Crush and Twitter scored as the most popular game-time apps

SAN FRANCISCO, Feb. 5, 2014 /PRNewswire/ -- Data released today from Symphony Advanced Media (SymphonyAM), the technology leader in single source cross-media measurement, revealed that 78 percent of Big Game viewers engaged in mobiletasking – the concurrent usage of a smartphone or tablet while watching a TV broadcast. When it comes to apps, Facebook led the pack with 29 percent of male and 39 percent of female viewers' ages 25-54 accessing the app during the game. Candy Crush dominated in average time spent mobiletasking with users ages 25-54 playing for 15 percent of their TV viewing time. SymphonyAM's study – which relies on single source cross-media passive measurement – is the first of its kind to track media exposure across TV, mobile, online and social media passively, without using a traditional survey-based approach.

(Photo: http://photos.prnewswire.com/prnh/20140205/NE59398-INFO-a )
(Logo:  http://photos.prnewswire.com/prnh/20140205/NE59398LOGO-b )

"Mobiletasking has forever transformed the way media is consumed," said SymphonyAM President and CEO Charles Buchwalter. "Advertisers have access to a proliferation of mobile devices to reach their target consumers. For the first time, media professionals can truly understand, in near real time, how to most effectively reach consumers who are simultaneously watching TV and using mobile apps."

SymphonyAM's passive tracking capabilities gathered data from a panel of 8,300 users to learn what mobile apps monopolized viewer attention during Sunday's Big Game. The results from the study show that two out of five women and one out of three men used the Facebook app on their mobile devices at least once while watching the Big Game. While men were more likely to access Twitter, Women were drawn to Instagram.                                         

It turns out that mobiletasking is not reserved for one age group – 35-54 year old mobiletaskers spent 28 percent of their viewing time utilizing their mobile devices, while 18-34 year olds spent 30 percent. Reach remains relatively static during the big game, averaging 78 percent across all age groups. Facebook was the top app among all age groups, accessed by 40 percent of 18-34 year olds and 34 percent of 25-54 year olds

"This is a significant breakthrough. The ability to passively measure how someone interacts with their mobile device while simultaneously tracking what they are watching on TV can yield a wealth of insight for marketers and media companies," said Jane Clarke, managing director at the Coalition for Innovative Media Measurement (CIMM). As an industry alliance CIMM is focused on identifying and fostering new methodologies and approaches that can help improve cross-platform audience media measurement for the entire media ecosystem. CIMM successfully collaborated with SymphonyAM last year on a study to assess the efficacy of single-source passive measurement in gauging cross-platform advertising effectiveness.

To learn more about TV viewer mobiletasking behavior during the big game, visit: http://www.symphonyam.com/?p=533.

About Symphony Advanced Media
Symphony Advanced Media, the pioneer in single-source cross-media passive measurement, is a leading media research and data technology firm that measures integrated media consumption and resulting behaviors, enabling advertisers, agencies and publishers to optimize media strategies and maximize advertising performance. Symphony AM provides unparalleled focus on individual, single-source, real-time cross-media measurement, a firm belief that passive measurement is better than stated measurement and deep commitment to reaching new levels of advertising effectiveness accuracy

Learn more about Symphony Advanced Media at www.symphonyam.com.

CONTACT:
Rachel Nelson
Inkhouse for SymphonyAM
[email protected]
781-966-4127

SOURCE Symphony Advanced Media

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
"Operations is sort of the maturation of cloud utilization and the move to the cloud," explained Steve Anderson, Product Manager for BMC’s Cloud Lifecycle Management, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...