|By PR Newswire||
|February 5, 2014 10:00 AM EST||
MIAMI, Feb. 5, 2014 /PRNewswire/ -- Carnival Cruise Lines today announced it is the national cruise line advertiser of NBC's telecast of the Sochi 2014 Olympic Winter Games, debuting a new marketing campaign featuring a tailored TV spot along with cinema and digital elements. The company will also provide other fun ways for fans to celebrate the season through social channels, including a Carnival Cruise Lines #ChampionSHIPS contest that challenges people to participate in a photo competition involving fun, cruise-themed categories on Instagram.
The new campaign is designed to build additional consumer interest during what is known as "wave season" – a key window for generating cruise reservations. Carnival recently announced a record reservations month in January citing unprecedented Web traffic and strong support from travel professionals.
Carnival's new "Bobslide" TV spot follows four young, thrill-seeking cruisers who race together down one of Carnival's popular waterslides. As the children stride across the deck in slow motion, a sportscaster voice over calls the action saying, "Here's the crew to beat today: Carnival-1. Hard to believe they just met yesterday." Donning goggles and bathing suits, the four-kid team twists and turns through the giant slide, reaching the finish line with big smiles, arms raised and a gigantic splash, creating a memorable moment for all. The sportscaster exclaims, "That was a run for the ages!" The video can be viewed here.
"With our brand motto of 'Fun for All, All for Fun,' we couldn't think of a better time to showcase our spirit than during NBC's broadcast of the Sochi 2014 Olympic Winter Games," said Jim Berra, chief marketing officer for Carnival Cruise Lines. "As part of our ongoing marketing campaign, our new 'Bobslide' spot is not only emblematic of the amazing moments millions will celebrate this February, it also illustrates the fun and memorable experiences our guests of all ages enjoy every day on Carnival cruises."
"We were inspired by the spirit of sport, its camaraderie and its ability to bring friends and family together. The activities on a Carnival cruise represent that pure sense of thrill and joy and we wanted to capture that emotion," said Pete Johnson, executive creative director, creative lead, Arnold Worldwide Boston, the agency that created the ad. "The spot taps into the imagination and excitement of the newly found friends onboard the cruise and the exciting adventures that can play out."
Carnival will also create more ways for fans to get in on the action through a series of contests, videos and posts on the line's highly trafficked social channels. Each week via Instagram, Carnival will encourage fans to compete in a fun photo contest in various categories such as best game face, best sand versus snow image, and best water slider. Fans submitting winning photos will receive Carnival Cruise Lines gift cards valued at $500 for first place, $250 for second place and $100 for third place.
Among a variety of other social media initiatives, Carnival will post a collection of videos that provide instructions on how to create winter-weather inspired warm cocktail recipes developed by the cruise line's master mixologist. The videos will be viewable via YouTube and promoted on Carnival's various social channels
Additionally, in honor of the great international event, Carnival crew members – who hail from more than 100 countries – will cheer on winter sport athletes from their home teams on video messages that will also be featured on Carnival's social channels.
More on the Marketing Campaign
The new :30 TV spot will debut on February 6, 2014, and will air on NBC, CNBC, MSNBC, NBC Sports Network and USA Network throughout the duration of the Sochi 2014 Olympic Winter Games. The new ad will also air in select cinemas across the country and will feature an interactive Shazam call-to-action for consumers to enter a sweepstakes offering a free Carnival cruise vacation to the grand prize winner.
Carnival will also serve as the sponsor of Yahoo! Sports' "Memorable Olympic Moments" hub, incorporating a mix of high-impact ads encouraging fans to "Get ready to cheer for fun that unites us all," and "Make memories worth replaying."
For additional information, contact any travel agent, call 1-800-CARNIVAL or visit carnival.com.
Carnival can also be found on:
Facebook Fan Page: www.facebook.com/carnival
About Carnival Cruise Lines
Carnival, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The World's Most Popular Cruise Line®" with 24 ships operating three- to 23-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Panama Canal, New Zealand, the Pacific Islands and Tahiti. The company's 25th ship, the 135,000-ton Carnival Vista, is scheduled to enter service in 2016.
Carnival is a proud member of World's Leading Cruise Lines. Our exclusive alliance also includes Cunard, Holland America Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World's Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world's most desirable destinations. Visit us at www.worldleadingcruiselines.com
SOURCE Carnival Cruise Lines
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
Feb. 26, 2017 12:45 PM EST Reads: 6,361
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Feb. 26, 2017 12:45 PM EST Reads: 494
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Feb. 26, 2017 12:30 PM EST Reads: 1,985
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Feb. 26, 2017 11:30 AM EST Reads: 6,662
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
Feb. 26, 2017 11:00 AM EST Reads: 2,754
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
Feb. 26, 2017 11:00 AM EST Reads: 1,305
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
Feb. 26, 2017 11:00 AM EST Reads: 4,074
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facing...
Feb. 26, 2017 10:45 AM EST Reads: 8,104
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Feb. 26, 2017 10:30 AM EST Reads: 2,393
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 26, 2017 10:15 AM EST Reads: 2,414
Stratoscale, the software company developing the next generation data center operating system, exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016.Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere, IT is empowered to take control of their data ce...
Feb. 26, 2017 10:15 AM EST Reads: 1,459
Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products and services around this fundamentally unique approach to delivering complete software release management solutions. With a combination of Addteq's services and our extensive list of partners,...
Feb. 26, 2017 10:15 AM EST Reads: 824
Tricky charts and visually deceptive graphs often make a case for the impact IT performance has on business. The debate isn't around the obvious; of course, IT performance metrics like website load time influence business metrics such as conversions and revenue. Rather, this presentation will explore various data analysis concepts to understand how, and how not to, assert such correlations. In his session at 20th Cloud Expo, Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Sys...
Feb. 26, 2017 09:45 AM EST Reads: 2,035
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Feb. 26, 2017 09:30 AM EST Reads: 1,528
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Feb. 26, 2017 09:15 AM EST Reads: 1,592