Click here to close now.

Welcome!

News Feed Item

Guitar Center Inspires New Musicians With Campaign Featuring Questlove

"All We Sell Is The Greatest Feeling On Earth"

LOS ANGELES, Feb. 5, 2014 /PRNewswire/ -- 2014 marks 50 years of Guitar Center helping artists make music. Continuing in this tradition, the retailer is launching a new campaign and tagline entitled "All we sell is the Greatest Feeling on Earth", a renewed declaration on the brand's mission to share that experience with the world.

In an unprecedented move, the music instrument retailer announces Time Magazine's 2013 "Coolest Person on Earth" Questlove as the campaign's first Ambassador.

"Playing music is the ultimate outlet for self expression. Everyone should experience it, that's really what this campaign is all about," says Frank Hamlin, EVP of Marketing at Guitar Center. "Questlove is the perfect partner to launch this message. He is an exceptional artist who is equally extraordinary in his desire to inspire, empower and support musicians. Guitar Center would not exist without musicians, so it is absolutely crucial for us to create a culture that simultaneously champions established artists and the potential artist within all of us."

The iconic drummer and producer will star in the first spot of a series of commercials debuting February 3rd. The MI retailer will be rolling out major campaign initiatives throughout the year featuring other genre-defying artists soon to be announced.

"The great Duke Ellington had been known to say that music was his mistress and she plays second fiddle to no one," says Questlove. "This sentiment has resonated with me for decades. It's informed both my everyday life and my professional career. The act of creating and playing music is not only life affirming, it's truly the Alpha and Omega of all things Questlove. This campaign has a very special place in my heart. It revolves around one of the few unadulterated passions in my world, that thing which is second to none."

Guitar Center remains dedicated to developing a comprehensive scope of original content programming covering broadcast and the web, empowering artists of all types - from the unsigned and the independent to the legendary and established. Additionally, Guitar Center provides a full calendar year of programs developed to inspire non-musicians to pick up an instrument, encourage new musicians to strengthen their skills and provide opportunities for emerging artists to turn their passion into a profession.

About Ahmir "?uestlove" Thompson
Drummer, DJ, producer, culinary entrepreneur, New York Times best-selling author and member of The Roots - Ahmir "?uestlove" Thompson, is the unmistakable heartbeat of Philadelphia's most influential hip-hop group. He is also the Musical Director for Late Night with Jimmy Fallon, and soon to be The Tonight Show with Jimmy Fallon, where his beloved Roots crew serves as house band. Beyond that, this 4-time GRAMMY Award winning musician's indisputable reputation has landed him musical directing positions with everyone from D'Angelo to Eminem to Jay-Z. Recently making his way into the culinary world with his signature "Love's Drumstick," ?uestlove began his own culinary quest with off-premise catering, featuring Creole and Korean inspired soul food with a focus on locally sourced ingredients and "on-a-stick" decadence, for hi-profile exclusive events. In 2013, Ahmir also released two books including the New York Times Bestseller Mo' Meta Blues and Soul Train: The Music, Dance and Style of a Generation.

About Guitar Center 
Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards and pro-audio and recording equipment, with more than 256 stores across the U.S. In addition, the Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students since 1984This year marks the 50th anniversary of Guitar Center's historic first-steps to helping people make music. With an unrivaled in-store experience and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the indescribable joy that comes from playing an instrument. All we sell is the greatest feeling on earthFor more information about Guitar Center, please visit www.guitarcenter.com

 

GUITAR CENTER INSPIRES NEW MUSICIANS WITH CAMPAIGN FEATURING QUESTLOVE "All We Sell Is The Greatest Feeling On Earth"

 

Multimedia Assets associated with this release:
Photo: http://photos.prnewswire.com/prnh/20140205/LA57793 
Video: http://www.youtube.com/watch?v=Z7KPh2bTO8k

SOURCE Guitar Center

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
"We help to transform an organization and their operations and make them more efficient, more agile, and more nimble to move into the cloud or to move between cloud providers and create an agnostic tool set," noted Jeremy Steinert, DevOps Services Practice Lead at WSM International, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
"What Dyn is able to do with our Internet performance and our Internet intelligence is give companies visibility into what is actually going on in that cloud," noted Corey Hamilton, Product Marketing Manager at Dyn, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...