Click here to close now.


News Feed Item

New Gladiator Brand GarageWorks Survey Reveals How Garage and Laundry Room Organization Can Impact Home Values, Perceptions

New Storage Products Unveiled at 2014 International Builders' Show

LAS VEGAS, Feb. 5, 2014 /PRNewswire/ -- The cluttered garage or laundry room might not just be unsightly, it likely will affect the home's value, according to a recent survey from Gladiator Brand GarageWorks. A January 2014 survey of 500 real estate brokers or agents found that four out of five believe that an unorganized garage negatively impacts a potential home buyer's first impression.  Nearly all real estate brokers or agents surveyed said that first impression impacts whether a potential buyer ultimately purchases a home.

"The garage is a window to your life," said Karl Champley, DIY expert and master builder, "We put in a lot of time and money to build value into our homes and the garage maybe the single most visible preview of what a home has to offer and space that showcases your property – not simply hides it."

Nine out of ten real estate brokers or agents say that home shoppers view garages as more than just a place to park a car, acknowledging that household storage and entertaining space are two other functions for the garage. In fact, garages rank higher as a storage option above the attic and the basement, according to the survey.

"Today's garage storage systems can make the garage more of an extension of the home, with customizable storage options that demonstrate everything organized in stylish ways," said Rebecca Ross, Brand Manager at Gladiator Brand.  "From elevated ceiling storage, to sports and tool-themed storage cabinets, more and more homeowners are interested in upgrading their garage space to serve as a more functional area."

More than three quarters of those surveyed said that a garage should be as well organized as any other room in the house. Laundry areas are another segment of the home that is a frequent victim of disarray.

"Many homeowners don't realize that there are affordable, customizable storage solutions for the laundry area," said Ross. "For example, the Everest White collection provides the strength and versatility for garage storage, but provides a softer design aesthetic for inside the home."

Nearly a third of surveyed real estate brokers or agents believe that a well-designed storage system in the laundry room can increase a home's value.

The Gladiator Brand will introduce series of new products with both "curb-side" appeal and interior applications that build value for the home, including:

Sport Lockers

For young athletes that crave their own lockers like their favorite teams and for the parents that appreciate a well-organized space for sports equipment, Gladiator Brand is unveiling a new sport locker option for 2014.

These sport lockers will be available in various college team colors. Ideal for the garage, basement or home gym, these durable lockers provide the same type of organization space as today's top athletes.

Chillerator – New Design in 2014

Gladiator Brand's Chillerator is the only refrigerator built to store food and beverages effectively and efficiently in the extreme heat and cold of most harsh garage environments. Multiple heaters maintain temperature and a double-pass heat loop manages condensation so the refrigerator runs at peak performance no matter how hot or cold the garage temperature gets. And because it is EnergyStar certified, it uses less energy. The newly designed stainless steel finish gives the Chillerator a sleek, bold look that is durable enough for the garage.

Cool-Touch Cabinet Light Kits

With Gladiator Brand storage cabinets placed in certain areas of the home – garages and basements – lighting can sometimes be an issue. Gladiator Brand is offering space maximizing, low-profile cool-touch lighting kits in 2014 to help illuminate the cabinet space. The magnetic mount requires no tools and is designed for easy installation.

All Season Gear Cabinet

Spouses of hunters, fishermen and other outdoorsmen can rejoice. Gladiator Brand has unveiled the Gear Rod – an all-metal, heavy-duty garage storage system designed to support the heaviest of outdoor gear and excess seasonal clothing items in the All Season Gear Cabinet. The space-saving Gear Rod can hang up to 150 pounds of seasonal gear.

Active Energy Color Pallet – New Product in 2014

Homeowners have new options for their storage space now that Gladiator Brand is adding color to its signature welded cabinet design. With several colors available, the Active Energy Color Pallet provides new element of design when it comes to smart storage. Colors can be combined to mirror favorite teams or themes around the house.

Mobile Work Station – New Product in 2014

This new mobile work station from Gladiator Brand truly provides several different options for a variety of uses. Leveraging the architectural structure of our heritage workbench design, this is built tough enough for the garage, but versatile enough to go anywhere in the home. There are four different work surface options – bamboo, maple, mineral-oiled butcher block and stainless steel. These options make it ideal for fish cleaning, meat processing and wood working as well as other household tasks such as grilling or laundry.

Mega Flex Storage Cabinet – New Product in 2014

Gladiator Brand is announcing is largest storage cabinet in 2014 with the Mega Flex launch. At two-feet deep and four-feet wide, this solution provides plenty of heavy-duty storage for outdoor gear. It includes the new Gear Rod for hanging heavy items and a side pull-out pantry wall with GearTrack to configure with hooks, shelves or baskets.

Gear Shelter Cabinet – New Product in 2014

For those that already have a Gladiator Brand GearWall or GearTrack to hang their garden hoses, gardening tools and power equipment, there's a new cabinet frame with double doors that fits around those sometimes unsightly shovels and tools to provide an easy solution to make the garage look even more organized.

Gladiator Select Series -- Everest White Cabinets

Homeowners can bring new style to the storage system with the Gladiator® Select Series featuring our Everest White finish. For a "softer" look ideal for office suites or laundry rooms, the Everest White finish provides style with premium functionality. Inspired by coastal regions, it offers a brighter look.

Gladiator offers tools for inspiration and design at, including an interactive studio where consumers can visualize and customize their own garage organization designs.

About Gladiator® GarageWorks

Gladiator by Whirlpool is the leader in garage and household organization and storage systems, delivering innovative solutions that allow homeowners to reclaim space in ways that suit their needs, lifestyles and design aesthetic. Gladiator offers pre-assembled and ready-to-assemble lines of modular workbenches, cabinets, wall systems, shelving, tool storage, appliances and flooring. Gladiator® brand products are sold through local garage dealers, retailers like Sears and Lowe's, and at

SOURCE Gladiator GarageWorks

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...