Welcome!

News Feed Item

Sport Chek's First Flagship Store Introduces New Digital Era in Experiential Retail at 80,000 square foot location in West Edmonton Mall

EDMONTON, Feb. 5, 2014 /CNW/ - Today, Sport Chek (@SportChek) opened its 80,000 square foot Sport Chek/Atmosphere store that provides consumers with access to world leading digital technology, an unparalleled array of leading brands and products, and a personalized shopping experience that connects consumers to the sports they are passionate about.

Quick facts:

  • 800 screens populated by 220 channels that display product images and deals, store-wide anthems, and community walls filled with local sports information.
    • 470 individual screens
    • 250 computers
    • 25 large format tabs
    • 80 tablets
    • Over 1,200 square feet of digital projection
  • 250 staff will use digital installations, interactive technology and product displays featuring the best brands to provide detailed and personalized service to customers.

Take a video tour of the store here

Quotes:

"Our new flagship store in West Edmonton Mall is the most digitally advanced and personalized retail experience in the world," said Michael Medline, President of Canadian Tire Corporation. "We have created an energy filled experience for anyone who is passionate about a great customer experience and shopping for an unparalleled array of sporting goods."

See Michael Medline and Duncan Fulton, CMO of FGL Sports and Mark's, talk about the new store here.

"We are very excited to be working with Sport Chek on their first flagship store.  As the provider of their content management system, we understand the innovation and hard work that goes into tackling many in-store technological 'firsts'", said Chris Riegel, CEO, STRATACACHE. "Digital is the next step for retail. Sport Chek understands this and with the opening of the flagship store has proven they can lead it."

To highlight the interactive, personalized features of the flagship store for Canadians across the country, Sport Chek partnered with Lewis Hilsenteger of Unbox Therapy to create 'The World's Largest Unboxing Video' where the most digitally-advanced in-store features will be unveiled to his over 700,000 subscribers. To watch the video, click here.

About FGL Sports
FGL Sports Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products and operating more than 400 stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sports Experts, Atmosphere, National Sports, Intersport, Nevada Bob's Golf, Hockey Experts, the Tech Shop, Pro-Hockey Life and S3. FGL Sports also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.FGLSports.com.

SOURCE FGL Sports Ltd.

Image with caption: "Revolutionizing Product Showcases in retail, Sport Chek is using transparent display boxes to showcase their newly launched product, while gaining knowledge from the digitally overlaid content. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36291.jpg

Image with caption: "Just like players entering a stadium and stepping onto the playing field, customers enter the store through a tunnel entrance providing the rush and exhilaration of entering a temple of sport. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36292.jpg

Image with caption: "Under Armour has teamed up with Cineplex Digital Networks (CDN) to deliver a world-class digital installation. Using video mapping technology and some of the most inspiring content, the UA Vendor Shop will feature video projection onto their classic "Big E" mannequin. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36293.jpg

Image with caption: "The first of its kind in a retail environment, a digital power ring gives customers the familiar feeling they are in a stadium. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36294.jpg

Image with caption: "Interactive screens provide the customers and employees the opportunity to source product information including in-stock sizes, colours and access vendor videos. Customers can also access interactive digital video walls that enhance and provide one of a kind sport and lifestyle experiences. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36295.jpg

Image with caption: "Medical Motion gait analysis allows runners to be fitted in a dynamic environment to ensure the footwear selection is not only comfortable, but also complementary to their individual biomechanics. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36296.jpg

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, discussed how AI can simplify cloud operations. He covered the following topics: why cloud mana...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, will discuss th...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single-threaded, you can effectively identify hot spots in your serverless code. In his session at @DevOpsSummit at 21st Cloud Expo, Dave Martin, Product owner at CA Technologies, will give a live demonstration and code walkthrough, showing how ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale.
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
As more and more companies are making the shift from on-premises to public cloud, the standard approach to DevOps is evolving. From encryption, compliance and regulations like GDPR, security in the cloud has become a hot topic. Many DevOps-focused companies have hired dedicated staff to fulfill these requirements, often creating further siloes, complexity and cost. This session aims to highlight existing DevOps cultural approaches, tooling and how security can be wrapped in every facet of the bu...
yperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let’s say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it....
SYS-CON Events announced today that Pulzze Systems will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems Inc, provides the software product "The Interactor" that uniquely simplifies building IoT, Web and Smart Enterprise Solutions. It is a Silicon Valley startup funded by US government agencies, NSF and DHS to bring innovative solutions to market.
With Cloud Foundry you can easily deploy and use apps utilizing websocket technology, but not everybody realizes that scaling them out is not that trivial. In his session at 21st Cloud Expo, Roman Swoszowski, CTO and VP, Cloud Foundry Services, at Grape Up, will show you an example of how to deal with this issue. He will demonstrate a cloud-native Spring Boot app running in Cloud Foundry and communicating with clients over websocket protocol that can be easily scaled horizontally and coordinate...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...