Welcome!

News Feed Item

Sport Chek's First Flagship Store Introduces New Digital Era in Experiential Retail at 80,000 square foot location in West Edmonton Mall

EDMONTON, Feb. 5, 2014 /CNW/ - Today, Sport Chek (@SportChek) opened its 80,000 square foot Sport Chek/Atmosphere store that provides consumers with access to world leading digital technology, an unparalleled array of leading brands and products, and a personalized shopping experience that connects consumers to the sports they are passionate about.

Quick facts:

  • 800 screens populated by 220 channels that display product images and deals, store-wide anthems, and community walls filled with local sports information.
    • 470 individual screens
    • 250 computers
    • 25 large format tabs
    • 80 tablets
    • Over 1,200 square feet of digital projection
  • 250 staff will use digital installations, interactive technology and product displays featuring the best brands to provide detailed and personalized service to customers.

Take a video tour of the store here

Quotes:

"Our new flagship store in West Edmonton Mall is the most digitally advanced and personalized retail experience in the world," said Michael Medline, President of Canadian Tire Corporation. "We have created an energy filled experience for anyone who is passionate about a great customer experience and shopping for an unparalleled array of sporting goods."

See Michael Medline and Duncan Fulton, CMO of FGL Sports and Mark's, talk about the new store here.

"We are very excited to be working with Sport Chek on their first flagship store.  As the provider of their content management system, we understand the innovation and hard work that goes into tackling many in-store technological 'firsts'", said Chris Riegel, CEO, STRATACACHE. "Digital is the next step for retail. Sport Chek understands this and with the opening of the flagship store has proven they can lead it."

To highlight the interactive, personalized features of the flagship store for Canadians across the country, Sport Chek partnered with Lewis Hilsenteger of Unbox Therapy to create 'The World's Largest Unboxing Video' where the most digitally-advanced in-store features will be unveiled to his over 700,000 subscribers. To watch the video, click here.

About FGL Sports
FGL Sports Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products and operating more than 400 stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sports Experts, Atmosphere, National Sports, Intersport, Nevada Bob's Golf, Hockey Experts, the Tech Shop, Pro-Hockey Life and S3. FGL Sports also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.FGLSports.com.

SOURCE FGL Sports Ltd.

Image with caption: "Revolutionizing Product Showcases in retail, Sport Chek is using transparent display boxes to showcase their newly launched product, while gaining knowledge from the digitally overlaid content. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36291.jpg

Image with caption: "Just like players entering a stadium and stepping onto the playing field, customers enter the store through a tunnel entrance providing the rush and exhilaration of entering a temple of sport. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36292.jpg

Image with caption: "Under Armour has teamed up with Cineplex Digital Networks (CDN) to deliver a world-class digital installation. Using video mapping technology and some of the most inspiring content, the UA Vendor Shop will feature video projection onto their classic "Big E" mannequin. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36293.jpg

Image with caption: "The first of its kind in a retail environment, a digital power ring gives customers the familiar feeling they are in a stadium. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36294.jpg

Image with caption: "Interactive screens provide the customers and employees the opportunity to source product information including in-stock sizes, colours and access vendor videos. Customers can also access interactive digital video walls that enhance and provide one of a kind sport and lifestyle experiences. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36295.jpg

Image with caption: "Medical Motion gait analysis allows runners to be fitted in a dynamic environment to ensure the footwear selection is not only comfortable, but also complementary to their individual biomechanics. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36296.jpg

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.