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Sport Chek's First Flagship Store Introduces New Digital Era in Experiential Retail at 80,000 square foot location in West Edmonton Mall

EDMONTON, Feb. 5, 2014 /CNW/ - Today, Sport Chek (@SportChek) opened its 80,000 square foot Sport Chek/Atmosphere store that provides consumers with access to world leading digital technology, an unparalleled array of leading brands and products, and a personalized shopping experience that connects consumers to the sports they are passionate about.

Quick facts:

  • 800 screens populated by 220 channels that display product images and deals, store-wide anthems, and community walls filled with local sports information.
    • 470 individual screens
    • 250 computers
    • 25 large format tabs
    • 80 tablets
    • Over 1,200 square feet of digital projection
  • 250 staff will use digital installations, interactive technology and product displays featuring the best brands to provide detailed and personalized service to customers.

Take a video tour of the store here

Quotes:

"Our new flagship store in West Edmonton Mall is the most digitally advanced and personalized retail experience in the world," said Michael Medline, President of Canadian Tire Corporation. "We have created an energy filled experience for anyone who is passionate about a great customer experience and shopping for an unparalleled array of sporting goods."

See Michael Medline and Duncan Fulton, CMO of FGL Sports and Mark's, talk about the new store here.

"We are very excited to be working with Sport Chek on their first flagship store.  As the provider of their content management system, we understand the innovation and hard work that goes into tackling many in-store technological 'firsts'", said Chris Riegel, CEO, STRATACACHE. "Digital is the next step for retail. Sport Chek understands this and with the opening of the flagship store has proven they can lead it."

To highlight the interactive, personalized features of the flagship store for Canadians across the country, Sport Chek partnered with Lewis Hilsenteger of Unbox Therapy to create 'The World's Largest Unboxing Video' where the most digitally-advanced in-store features will be unveiled to his over 700,000 subscribers. To watch the video, click here.

About FGL Sports
FGL Sports Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products and operating more than 400 stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sports Experts, Atmosphere, National Sports, Intersport, Nevada Bob's Golf, Hockey Experts, the Tech Shop, Pro-Hockey Life and S3. FGL Sports also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.FGLSports.com.

SOURCE FGL Sports Ltd.

Image with caption: "Revolutionizing Product Showcases in retail, Sport Chek is using transparent display boxes to showcase their newly launched product, while gaining knowledge from the digitally overlaid content. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36291.jpg

Image with caption: "Just like players entering a stadium and stepping onto the playing field, customers enter the store through a tunnel entrance providing the rush and exhilaration of entering a temple of sport. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36292.jpg

Image with caption: "Under Armour has teamed up with Cineplex Digital Networks (CDN) to deliver a world-class digital installation. Using video mapping technology and some of the most inspiring content, the UA Vendor Shop will feature video projection onto their classic "Big E" mannequin. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36293.jpg

Image with caption: "The first of its kind in a retail environment, a digital power ring gives customers the familiar feeling they are in a stadium. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36294.jpg

Image with caption: "Interactive screens provide the customers and employees the opportunity to source product information including in-stock sizes, colours and access vendor videos. Customers can also access interactive digital video walls that enhance and provide one of a kind sport and lifestyle experiences. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36295.jpg

Image with caption: "Medical Motion gait analysis allows runners to be fitted in a dynamic environment to ensure the footwear selection is not only comfortable, but also complementary to their individual biomechanics. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36296.jpg

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