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High Country Kombucha Expands Availability, Promoting a "Healthy Belly" in 2014

The Only Organic Certified, Non-GMO Verified Probiotic Beverage on the Market Becomes More Accessible

NORWALK, CT -- (Marketwired) -- 02/05/14 -- High Country Kombucha, the only organic certified, non-GMO verified kombucha on the market is expanding availability nationwide. A fermented tea loaded with billions of authentic, probiotic flora, High Country Kombucha can greatly enhance the digestive process and support overall wellness.

The brand's parent company Healthy Brands Collective is featuring the probiotic beverage as a convenient way to support a healthy belly in 2014. This campaign to promote High Country Kombucha aligns with Healthy Brands Collective's overall mission of creating healthier foods for healthier lifestyles.

"The digestive system is the center of good health," said nutrition expert Donna Ratner, Co-founder/CMO of Healthy Brands Collective. "Balanced flora allows the body to absorb the maximum amount of nutrients. In addition to supporting absorption, kombucha is energizing, and an excellent beverage to integrate into your diet weekly as a probiotic support supplement, and assist in maintaining your goals for a healthy year."

Although an acidic liquid prior to consumption, High Country Kombucha is alkalinizing once it enters the body. Naturally effervescent, the probiotics or "good bacteria" found in kombucha can improve the absorption of nutrients, aid in bowel movements, support in the maintenance of healthy pH levels and help ward off a variety of infections. In addition, the probiotics that naturally occur in kombucha can assist in detoxification, popular concern among many health conscious adults.

Handcrafted and proudly produced with only real organic roots, herbs and juices, the water used to make High Country Kombucha is sourced from the Moser Spring in the Colorado Rocky Mountains. There, the beverage is cultured and bottled in amber glass to protect the probiotics in High Country Kombucha from harmful UV or fluorescent light found in most retail/grocery coolers.

The probiotics that can be found in High Country Kombucha are Z. Kombuchaenis, Gluconacebacter Obediens, Dekkera anomala and Dekkera Bruxellensis. With a shelf-life of 150 days, the beverage has low sugar content and delivers "healthy belly" support in multiple flavors including: elderberry hibiscus, ginger, groovy grape and wild root. These flavors are currently being integrated into retail stores and markets throughout the country.

To learn more about High Country Kombucha visit www.healthybrandsco.com.

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