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The World's First Action Alerts™ Service from CustomerMatrix Puts the Power of Big Data in the Hands of Salespeople

Action Alerts™ helps salespeople be proactive about customer needs and risks by turning data into shortcuts to actions in real time, and helps companies meet and exceed revenue goals like no CRM, application, or BI platform ever could.

NEW YORK, Feb. 5, 2014 /PRNewswire-iReach/ -- CustomerMatrix announced today the availability of the first-ever intelligent Action Alerts™ service that helps companies exceed revenue expectations by empowering salespeople with instant and actionable Big Data insights. This breakthrough technology auto-generates revenue-boosting alerts in real time, personalized to each individual salesperson and customer situation, by understanding buyer intent and correlating it with employee interactions. Examples of Action Alerts™ insights include signals of customer satisfaction changes, at-risk opportunities, product upsell and cross-sell potential, unresponsive or missing stakeholders, deal-impacting news or changes from social media, and many more. These intelligent alerts are delivered directly to salespeople inside an existing CRM or via email, mobile devices, or a custom Web-based interface.


Action Alerts™ is powered by the next-generation, proprietary CustomerMatrix Cognitive Engine (CMCE). CMCE is a different kind of technology that understands and learns from data and interactions without programming or predefined processes. It analyzes millions of data points from all relevant internal and external sources and presents salespeople with the most accurate shortcuts to the most strategic actions.

This release has been fueled by the $5 million in funding that CustomerMatrix received from several global investors over the past two years to support the expansion of the company's innovative product offering.

Business-Critical Action AlertsHelp You Avoid Missed Sales Opportunities

According to IDC, the average company is missing out on 10 percent of its potential revenue. Missed opportunities are a major frustration for sales leaders, especially those who put extensive effort into guiding, coaching, and training their salespeople or setting up new tools and CRM processes. When it comes down to it, the only way to eliminate missed opportunities is to ensure salespeople are always talking to the right stakeholders, at the right time, with the right message. Action Alerts™ helps companies surpass the competition by ensuring that salespeople are equipped to understand the customer and proactively respond to their needs.

"Much like investors need critical stock market alerts to remain in financial control, salespeople need proactive, business-critical alerts to ensure important deals they are working on don't fall through and their valuable customers don't cancel," said Guy Mounier, Chief Executive Officer of CustomerMatrix.  "Often, major issues signal a problem, but most of the time they are hidden from the salesperson and go unrecognized. These issues cost companies customers and revenue, but the good news is that most misread opportunities can be saved by smart, well-timed actions by the salesperson. Action Alerts™ now makes that easy."

Cognitive Technology Understands the Actions of Top Performers To Empower Others with Best Practices

Action Alerts™ is powered by the CustomerMatrix Cognitive Engine, which is unique in its ability to understand current interactions and data, translate all past experiences into success patterns, and generate actionable insights to guide each salesperson through the minefield of potential issues that surround sales deals and customer management. One of the most powerful features of CustomerMatrix technology is that it automatically learns from the experiences of a company's top salespeople and best customers, and instantly applies this knowledge to the current sales context. It generates and distributes these "best practices" in real time, to give your salespeople invaluable insights into why an event happened and what to do next.

Non-Intrusive to Your Sales Processes and Infrastructure; Deploys in 2-8 Weeks

Action Alerts™ takes advantage of all your existing sales and information technologies and data infrastructure investments (Data Warehouse, etc.), deploys quickly, and creates a smart technology platform where each new Action Alert™ use case builds intelligence to maximize business impact. The CustomerMatrix Cognitive Engine enables schemaless predictive analytics, skipping all data preparation work and correlating millions of unstructured data attributes. It leaves the data where it is, in its original form, and processes disorganized data by building success patterns and automatically suggesting the best next step in each unique customer context.

How the Action Alerts™ Service Works

CustomerMatrix's patent-pending technology uses a revolutionary, Gartner®-validated cognitive engine, open architecture, and API that runs on top of open source Big Data infrastructure and schemaless predictive analytics to analyze all internal and external data from a company's historical and current opportunities, actions of top sales performers, and customer touch points from across all communication channels. It then listens to the signals that matter (unique to each company) and auto-generates real-time, relevant alerts for each salesperson when it finds potential revenue that has not been recognized, an opportunity in trouble, or a customer that is about to churn. 

Action Alerts™ by CustomerMatrix is a Cloud-based, managed service that works with a company's current CRM and infrastructure. It does not require an SI or a Data Scientist to manage it. It runs on any cloud a company chooses, including a Private Cloud, and is fully managed and monitored by the CustomerMatrix team.

To learn more about CustomerMatrix or to request a personalized demo, visit

About CustomerMatrix

CustomerMatrix, the leading sales excellence software company, amplifies the power of sales and customer care professionals by giving them actionable Big Data insights to drive revenue. It delivers the world's first Action Alerts™ service that auto-generates revenue-impacting alerts tailored to each salesperson and unique customer situation, and proactively explains buyer intent or churn risk.

Powered by a human-like cognitive technology, Action Alerts™ tracks the pulse of customers across all internal and external sources and analyzes millions of complex signals that impact deals, including clues that normally only humans can recognize. It automatically learns and shares best practices, in real time, tailored to each context. This new kind of "digital intuition" enables companies to anticipate risks and uncover new opportunities far ahead of the competition. Action Alerts™ leverages existing CRM infrastructure investments and deploys in just weeks.

Customers include some of the best sales-led organizations in the world, including Schneider Electric, Nexans, GDF SUEZ, BNP Paribas, and Allianz. Visit to learn more.

Media Contact: Inna Gordin, CustomerMatrix, 1.888.920.4530, ext. 202, [email protected]

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