News Feed Item

One Third Of Americans Correctly Identify McDonalds As Official Olympic Sponsor: Pepsi Incorrectly Identified By 21%

NEW YORK, Feb. 5, 2014 /PRNewswire-iReach/ -- According to the latest research from YouGov, when asked which brands they thought were official sponsors of the 2014 Winter Olympics, McDonalds came out on top among Americans with 32% correctly identifying the brand as an official sponsor of the event. Coca Cola (29%) and Visa (26%) also achieved a high degree of recognition as official games sponsors.  

(Photo: http://photos.prnewswire.com/prnh/20140205/MN59491)

For those who take an interest in the Winter Olympics, nearly 2 out of 5 respondents (39%) were able to identify McDonalds as an official sponsor. 37% of those interested correctly identified Coca Cola, and a third (33%) identified Visa as an official sponsors.

Although Pepsi is not a sponsor, 21% of Americans, thought the brand was one of the official sponsors of the Sochi Olympics. Nearly 3 out of 10 (27%) of those interested in the sporting event thought that Pepsi was an official sponsor.  Nike, which is not a global sponsor but, along with Ralph Lauren, is one of the official US Olympic team outfitters, was identified as sponsor by 21% of Americans, and 27% of those who stated they were interested in the games. Nike and Pepsi have an almost identical association with the event despite Pepsi lacking Olympic sponsorship deals.

Who is looking forward to the event?

Although seven in ten (71%) of Americans have never participated in a winter sport, over half (51%) of Americans claim to be interested in the 2014 Sochi Winter Olympics. 

Women are less likely than men to have participated in winter sports with nearly 8 out of 10 American women (78%) never having participated, in comparison to the 64% of men. The most popular winter sports among men who have participated: alpine/downhill skiing (11%), ice hockey (10%), and snowboarding (10%).

Two out of three Americans (67%) plan on watching at least a little of the 2014 Winter Olympics, with 20% expecting to watch a lot of the sporting competition. Although 49% of Americans claim to not be interested in this year's Winter Olympics, 35% of those who lacked interest were still expecting to watch a little of the event.

Most highly anticipated events are figure skating with 55% hoping to watch, ski jumping (47%), and speed skating (41%).

The 2014 Winter Olympics have stirred up a significant amount of controversy, and has been boycotted by many due to Russia's treatment of LGBT people. Roughly 1 out of 10 Americans (11%) are not watching this year's Winter Olympics due to Russian political events and/or policies.

Note on Methodology

Total sample size was 1188 adults. Fieldwork was undertaken between 24th - 27th January 2014. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).

About YouGov 

YouGov is an international full-service research and consulting company, which has pioneered the use of technology to collect higher quality, in-depth data for companies, governments, and institutions so that they can better serve the people that sustain them.   www.research.yougov.com


Jenny Hall

[email protected]

212 724 3040

Media Contact: Jenny Hall, YouGov, 212 724 3040, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
SYS-CON Events announced today that Impiger Technologies will exhibit in Booth #109 at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Impiger Technologies is a world-class, enterprise software product engineering company specializing in Mobile Application Development, Cloud Applications, Microsoft Technology Solutions, Web Technology and Telecom Services. Impiger Technologies helps enterprises improve busi...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.