Welcome!

News Feed Item

Aframe Helps Mass AV Produce Corporate Videos 40 % Faster By Collaborating Securely in the Cloud

Aframe announced that Mass AV is using Aframe’s cloud video production platform as a key part of its strategy to expand in the corporate video production market – by making the firm and its clients hyper efficient with an advanced digital workflow that fully utilizes the time savings, secure backup and mobility afforded by cloud computing. As the early year’s sales kickoff meeting season brought heightened workloads, Aframe allowed Mass AV to move video projects from start to finish an estimated 40% faster –and offer secure collaboration features to its clients more typically offered by large video production firms, without requiring major IT investment, set-up time and costs.

With 93% of corporations creating video communications projects in 2013 – a 15% increase from 2012 alone1 - Mass AV’s experience with Aframe spotlights the advantages that corporate video producers can gain from using cloud video production approaches to maximize revenue and growth potential.

“Aframe is a massive efficiency tool across the entire workflow. All that hassle that goes into preparing a video for editing by interpreting the feedback of someone who isn’t sitting next to you, is all gone,” said Nicholas Priest, Senior Creative Associate at Mass AV. “We were searching for a solution that lets clients view video and make comments or edits online, instead in emails and Post-It Notes. This is everything we need it to be – fast, richly featured, easy to deploy, and intuitive.”

Mass AV uses Aframe as the equivalent of personalized client portal for sharing rough cuts and final versions – without the IT hassles and set up. After filming a project, Mass AV’s uploads rough cuts and final copies of video projects into Aframe as full-resolution source, which Aframe converts to an h.264 proxy copy available as a Web link. Mass AV then sends Web links for client review anywhere, anytime – on a laptop, on a tablet, at work or the airport or at home. Since MassAV’s clients also have Aframe access and logins, they can review and comment conveniently; right on the video frame of interest – and the MassAV team see client comments immediately on their end. This streamlines the process for all involved and keeps content organized for future client access and review. Content is stored securely in Aframe’s private cloud, which also saves MassAV on doing physical disk backups at the office.

For example, Aframe allowed Mass AV to upload about 400 GB – two full days of shooting - to create a package of recruitment and HR videos for a growing medical company that were featured at the firm’s January sales kickoff meeting. Because all comments were made online, right onto the proxy copy itself, there was no need to write down the corresponding time code. The project typically would have taken four weeks, but with Aframe, was completed in just two weeks. And because all content remained on Aframe, the follow-on product video project could leverage the well -organized, already accessible previous footage just as efficiently.

Mass AV also took full advantage of Aframe’s tagging services, where a staff indexes video by entering keywords, logs and phrases to make footage discoverable quickly, so its team can find that perfect needle in a haystack moment fast. In addition, because Aframe adheres to the industry’s most stringent security standards, Mass AV has been able to bid for projects where its internal workflow specifications must be vetted as a condition of doing business - knowing Aframe’s solution will fully comply to clients’ most demanding requirements.

“Corporate video producers are increasingly turning to Aframe for smarter ways to collaborate on video both internally and with their clients,” said David Peto, CEO of Aframe. “We’re delighted that Mass AV and others are taking the same secret sauce that big broadcaster have been using, and applying to streamline their workflows.”

About Aframe

Aframe is a cloud video production system with capabilities in collaboration, review and approval, archive and tagging. Already many thousands of video professionals around the world rely on Aframe to organize and streamline video production or as an adjunct to existing media asset management (MAM) solutions. Aframe users upload their raw video footage from wherever they are in the world onto Aframe’s cloud, securely store it there, and share it with anyone, anywhere as they collaborate on TV, film, corporate video or advertising spots. The timecode-specific metadata that Aframe users generate can be transferred directly from the cloud into any of the top 3 NLE platforms. Once there, the metadata relinks with the original media – retaining all user changes automatically. If desired Aframe can provide logging services that makes video discoverable and expedite finding the perfect clip. Aframe also can serve as a cloud-based MAM architecture to centralize a library of production and broadcast-ready video assets and supporting documentation. For more information visit www.aframe.com.

12013 Online Video Marketing Trends Report,” Web Video Marketing Council, as available online.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
Column Technologies exhibited at SYS-CON's @DevOpsSummit at Cloud Expo, which took place at the Javits Center in New York City, NY, in June 2016. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principals and help our customers meet today’s DevOps and Dig...
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure through automation. Ayehu solutions have been deployed by major enterprises worldwide, and currently, support thousands of IT processes across the globe. The company has offices in New York, California, and Isr...
LogMeIn has completed its previously disclosed merger with Citrix Systems, Inc.’s GetGo, Inc. subsidiary, a wholly owned subsidiary consisting of Citrix’s GoTo family of service offerings. The merger officially closed after market hours on January 31, 2017. Effected through a Reverse Morris Trust transaction, the merger brings together two of the preeminent players in cloud connectivity to instantly create one of the world’s top 10 public SaaS companies, and a market leader with the scale, resou...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products and services around this fundamentally unique approach to delivering complete software release management solutions. With a combination of Addteq's services and our extensive list of partners,...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...