Welcome!

News Feed Item

Aframe Helps Mass AV Produce Corporate Videos 40 % Faster By Collaborating Securely in the Cloud

Aframe announced that Mass AV is using Aframe’s cloud video production platform as a key part of its strategy to expand in the corporate video production market – by making the firm and its clients hyper efficient with an advanced digital workflow that fully utilizes the time savings, secure backup and mobility afforded by cloud computing. As the early year’s sales kickoff meeting season brought heightened workloads, Aframe allowed Mass AV to move video projects from start to finish an estimated 40% faster –and offer secure collaboration features to its clients more typically offered by large video production firms, without requiring major IT investment, set-up time and costs.

With 93% of corporations creating video communications projects in 2013 – a 15% increase from 2012 alone1 - Mass AV’s experience with Aframe spotlights the advantages that corporate video producers can gain from using cloud video production approaches to maximize revenue and growth potential.

“Aframe is a massive efficiency tool across the entire workflow. All that hassle that goes into preparing a video for editing by interpreting the feedback of someone who isn’t sitting next to you, is all gone,” said Nicholas Priest, Senior Creative Associate at Mass AV. “We were searching for a solution that lets clients view video and make comments or edits online, instead in emails and Post-It Notes. This is everything we need it to be – fast, richly featured, easy to deploy, and intuitive.”

Mass AV uses Aframe as the equivalent of personalized client portal for sharing rough cuts and final versions – without the IT hassles and set up. After filming a project, Mass AV’s uploads rough cuts and final copies of video projects into Aframe as full-resolution source, which Aframe converts to an h.264 proxy copy available as a Web link. Mass AV then sends Web links for client review anywhere, anytime – on a laptop, on a tablet, at work or the airport or at home. Since MassAV’s clients also have Aframe access and logins, they can review and comment conveniently; right on the video frame of interest – and the MassAV team see client comments immediately on their end. This streamlines the process for all involved and keeps content organized for future client access and review. Content is stored securely in Aframe’s private cloud, which also saves MassAV on doing physical disk backups at the office.

For example, Aframe allowed Mass AV to upload about 400 GB – two full days of shooting - to create a package of recruitment and HR videos for a growing medical company that were featured at the firm’s January sales kickoff meeting. Because all comments were made online, right onto the proxy copy itself, there was no need to write down the corresponding time code. The project typically would have taken four weeks, but with Aframe, was completed in just two weeks. And because all content remained on Aframe, the follow-on product video project could leverage the well -organized, already accessible previous footage just as efficiently.

Mass AV also took full advantage of Aframe’s tagging services, where a staff indexes video by entering keywords, logs and phrases to make footage discoverable quickly, so its team can find that perfect needle in a haystack moment fast. In addition, because Aframe adheres to the industry’s most stringent security standards, Mass AV has been able to bid for projects where its internal workflow specifications must be vetted as a condition of doing business - knowing Aframe’s solution will fully comply to clients’ most demanding requirements.

“Corporate video producers are increasingly turning to Aframe for smarter ways to collaborate on video both internally and with their clients,” said David Peto, CEO of Aframe. “We’re delighted that Mass AV and others are taking the same secret sauce that big broadcaster have been using, and applying to streamline their workflows.”

About Aframe

Aframe is a cloud video production system with capabilities in collaboration, review and approval, archive and tagging. Already many thousands of video professionals around the world rely on Aframe to organize and streamline video production or as an adjunct to existing media asset management (MAM) solutions. Aframe users upload their raw video footage from wherever they are in the world onto Aframe’s cloud, securely store it there, and share it with anyone, anywhere as they collaborate on TV, film, corporate video or advertising spots. The timecode-specific metadata that Aframe users generate can be transferred directly from the cloud into any of the top 3 NLE platforms. Once there, the metadata relinks with the original media – retaining all user changes automatically. If desired Aframe can provide logging services that makes video discoverable and expedite finding the perfect clip. Aframe also can serve as a cloud-based MAM architecture to centralize a library of production and broadcast-ready video assets and supporting documentation. For more information visit www.aframe.com.

12013 Online Video Marketing Trends Report,” Web Video Marketing Council, as available online.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
Digital transformation has increased the pace of business creating a productivity divide between the technology haves and have nots. Managing financial information on spreadsheets and piecing together insight from numerous disconnected systems is no longer an option. Rapid market changes and aggressive competition are motivating business leaders to reevaluate legacy technology investments in search of modern technologies to achieve greater agility, reduced costs and organizational efficiencies. ...
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...