Welcome!

News Feed Item

Aframe Helps Mass AV Produce Corporate Videos 40 % Faster By Collaborating Securely in the Cloud

Aframe announced that Mass AV is using Aframe’s cloud video production platform as a key part of its strategy to expand in the corporate video production market – by making the firm and its clients hyper efficient with an advanced digital workflow that fully utilizes the time savings, secure backup and mobility afforded by cloud computing. As the early year’s sales kickoff meeting season brought heightened workloads, Aframe allowed Mass AV to move video projects from start to finish an estimated 40% faster –and offer secure collaboration features to its clients more typically offered by large video production firms, without requiring major IT investment, set-up time and costs.

With 93% of corporations creating video communications projects in 2013 – a 15% increase from 2012 alone1 - Mass AV’s experience with Aframe spotlights the advantages that corporate video producers can gain from using cloud video production approaches to maximize revenue and growth potential.

“Aframe is a massive efficiency tool across the entire workflow. All that hassle that goes into preparing a video for editing by interpreting the feedback of someone who isn’t sitting next to you, is all gone,” said Nicholas Priest, Senior Creative Associate at Mass AV. “We were searching for a solution that lets clients view video and make comments or edits online, instead in emails and Post-It Notes. This is everything we need it to be – fast, richly featured, easy to deploy, and intuitive.”

Mass AV uses Aframe as the equivalent of personalized client portal for sharing rough cuts and final versions – without the IT hassles and set up. After filming a project, Mass AV’s uploads rough cuts and final copies of video projects into Aframe as full-resolution source, which Aframe converts to an h.264 proxy copy available as a Web link. Mass AV then sends Web links for client review anywhere, anytime – on a laptop, on a tablet, at work or the airport or at home. Since MassAV’s clients also have Aframe access and logins, they can review and comment conveniently; right on the video frame of interest – and the MassAV team see client comments immediately on their end. This streamlines the process for all involved and keeps content organized for future client access and review. Content is stored securely in Aframe’s private cloud, which also saves MassAV on doing physical disk backups at the office.

For example, Aframe allowed Mass AV to upload about 400 GB – two full days of shooting - to create a package of recruitment and HR videos for a growing medical company that were featured at the firm’s January sales kickoff meeting. Because all comments were made online, right onto the proxy copy itself, there was no need to write down the corresponding time code. The project typically would have taken four weeks, but with Aframe, was completed in just two weeks. And because all content remained on Aframe, the follow-on product video project could leverage the well -organized, already accessible previous footage just as efficiently.

Mass AV also took full advantage of Aframe’s tagging services, where a staff indexes video by entering keywords, logs and phrases to make footage discoverable quickly, so its team can find that perfect needle in a haystack moment fast. In addition, because Aframe adheres to the industry’s most stringent security standards, Mass AV has been able to bid for projects where its internal workflow specifications must be vetted as a condition of doing business - knowing Aframe’s solution will fully comply to clients’ most demanding requirements.

“Corporate video producers are increasingly turning to Aframe for smarter ways to collaborate on video both internally and with their clients,” said David Peto, CEO of Aframe. “We’re delighted that Mass AV and others are taking the same secret sauce that big broadcaster have been using, and applying to streamline their workflows.”

About Aframe

Aframe is a cloud video production system with capabilities in collaboration, review and approval, archive and tagging. Already many thousands of video professionals around the world rely on Aframe to organize and streamline video production or as an adjunct to existing media asset management (MAM) solutions. Aframe users upload their raw video footage from wherever they are in the world onto Aframe’s cloud, securely store it there, and share it with anyone, anywhere as they collaborate on TV, film, corporate video or advertising spots. The timecode-specific metadata that Aframe users generate can be transferred directly from the cloud into any of the top 3 NLE platforms. Once there, the metadata relinks with the original media – retaining all user changes automatically. If desired Aframe can provide logging services that makes video discoverable and expedite finding the perfect clip. Aframe also can serve as a cloud-based MAM architecture to centralize a library of production and broadcast-ready video assets and supporting documentation. For more information visit www.aframe.com.

12013 Online Video Marketing Trends Report,” Web Video Marketing Council, as available online.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
In the fast-paced advances and popularity in cloud technology, one of the most critical factors revolves around concerns for security of your critical data. How to assure both your company and your customers they can confidently trust and utilize your cloud environment is most often top on the list. There is a method to evaluating and providing security that exceeds conventional modes of protecting data both within the cloud as well externally on mobile and other devices. With the public failure...
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Though cloud is the future of enterprise computing, a smooth transition of legacy applications and systems is critical for seamless business operations. IT professionals are eager to start leveraging the cost, scale and other benefits of cloud, but with massive investments already in place in existing infrastructure and a number of compliance and resource hurdles, it can be challenging to move to a cloud-based infrastructure.
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, will go over the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, applicatio...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.