Welcome!

News Feed Item

Hooked on Driving Adds Chevrolet Corvette As National Sponsor

DANVILLE, Calif., Feb. 6, 2014 /PRNewswire/ -- Hooked on Driving announced today a new partnership with Chevrolet, to place 2014 Corvette Stingrays in high-performance driving events across the United States.

(Photo: http://photos.prnewswire.com/prnh/20140206/SF60280)

Hooked on Driving (HOD) was founded ten years ago by David Ray, who took a unique skill he had – the ability to drive a car safely at high speed on a race track – and used it to start a high-performance driving program unlike any other. These events were dedicated to building a passionate community of car lovers eager to experience skilled, high-speed driving on a closed course, and gain a deeper appreciation of their own cars' capabilities.

Hooked on Driving (HOD) aims to help make it possible for amateur drivers to capture the fun of driving on a race track in a safe, controlled environment. The group's coaches guide drivers to higher skill levels in their own cars, which typically represent a cross-section of high-performance marques from Germany, Italy, Japan and the U.S.

As part of the sponsorship, Corvette Stingrays will be available for HOD participants to experience, and if qualified, drive on the track at HOD events in its six regions – Northern California, Pacific Northwest, Great Lakes, Northeast, Southern States and Florida. Among the tracks that Hooked on Driving uses are New Jersey Motorsports Park, Autobahn Country Club, Atlanta Motorsports Park, Homestead Miami and others.

"Partnering with Hooked on Driving provides two exciting opportunities for Chevrolet," said Russ Clark, Corvette Marketing Director. "For our customers, it offers the chance to help them experience the full capabilities of their Chevrolets; for owners of competitive makes, it provides an opportunity to introduce them to the performance, design, and technology of the all-new Stingray."

In a typical first session, a coach will ride in the passenger seat and teach the driver high-performance driving techniques in their own car. As is HOD's philosophy, all marques will continue to be welcome at its events.

"I see this as a big thumbs up to the enthusiast community from Chevrolet," said Ray, HOD founder and group leader. "They're willing to put the Corvette in front of savvy, well-informed car people. Corvette is an American icon and its seventh-generation model is the perfect example of a car that's great fun on the track but can be driven every day around town."

HOD drivers can progress from the very basic Beginner group, where classroom theory and protocols are taught, through Intermediate to Advanced level driving skills.  A driver can stay in a Beginner or Intermediate group as long as they want, as long as they're safe and having a good time. Coaches are vetted, trained volunteers that help keep the cost of programs down. HOD programs can be corporate events, client entertainment or a reward to employees.

Most cars are fine for HOD – all the owner needs to do is be certain it is in good working order. The rest is up to them, but the results show that many develop very good track skills. Some move on to serious competition in other venues. Ray is proud to acknowledge that HOD has spawned many top level competition drivers – many of whom have come back to coach.

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

About Hooked on Driving

Hooked on Driving is a community of individuals who share a passion for driving their cars. Founded in 2004, HOD is meeting its goal of being the first true, trusted national brand of performance driving programs. Hooked on Driving currently operates in six key regions of the U.S. including: Northern California/Reno, Northeast U.S., Florida, Great Lakes, Southern States and the Pacific Northwest. The school is focused primarily on providing high performance driver training for those with capable cars, in the controlled environment of a race course – without the pressure of competition. More information on Hooked on Driving can be found at www.hookedondriving.com.

SOURCE Hooked on Driving

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...