Welcome!

News Feed Item

Maserati Ghibli Extends North American Tour

Newest Maserati Model Opens Doors in Chicago & Toronto on Heels of Widely Acclaimed Super Bowl Advertisement

ENGLEWOOD CLIFFS, N.J., Feb. 6, 2014 /PRNewswire/ -- As 2014 marks Maserati's 100th year of craftsmanship, the company continues to embark on a North American tour celebrating its newest product entry - Ghibli.  The broadcast debut of Ghibli began in an unexpected 90-second Super Bowl XLVIII ad, the company's first-ever television commercial, positioned at the start of the game and bringing unprecedented positive attention to both Ghibli, and to the Maserati marque.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65594-maserati-ghibli-extends-north-american-tour-along-with-canadian-debut

The Absolute Opposite of Ordinary www.maserati.com

Over the coming weeks Ghibli visits the Chicago and Toronto auto shows, two cities that during the current "polar vortex" can understand the intrinsic value of all-wheel drive.  Maserati is particularly proud to showcase its technological advancements in Ghibli and the luxury performance Quattroporte, both proven and capable competitors in rear-wheel-drive and all-wheel-drive platforms.

According to Peter Grady, President and CEO of Maserati North America, Ghibli upholds the tradition, luxury and performance that have distinguished the brand for a century, while at a more accessible price point broadening Maserati's cache to a whole new set of buyers.  "We've worked hard at both design and engineering to bring the first and finest Italian entry to a competitive segment," said Grady.  "Our stellar reputation for performance and luxury, infused with the heritage which only a Maserati can provide, makes Ghibli a new and intriguing option."

Grady noted that the luxury brand is on a major upswing, with January total monthly sales for North America increasing by more than 212 percent over the same period in 2013.  Total sales for calendar year 2013 closed at an unprecedented 72 percent increase in year-to-date sales over 2012, with each of the final six months of 2013 showing year-over-year growth, and the final three months all delivering significant triple digit percent gains.

Ghibli has been a strong contributor to the volume growth for Maserati, as the company's first-ever mid-size four-door luxury sports sedan vehicle.  First unveiled to the U.S. in November at the Los Angeles Auto Show, Ghibli is available with all-wheel-drive, powered by a Ferrari-built twin-turbo V6 engine capable of more than 400 horsepower, and includes a starting price of $66,900

Ghibli's interior cabin offers rich Italian leathers, woods and other high quality materials that are at the heart of the Maserati brand. The vehicle's advanced suspension, Brembo brakes and extensive use of aluminum, create a very strong value proposition.  Equally strong in its own competitive class is the flagship Quattroporte, starting at just over $100,000 and sharing the same dynamic driveline.

At the century mark, Maserati is in the strongest position of its lifetime with two brand new sport-sedans, state-of-the-art production facilities and all-time record sales; and is celebrating the centennial with a series of special events and a special website www.maserati100.com .  As one of Italy's most iconic luxury sports car brands that has been rooted in racing, Maserati will add the Rolex Monterey Motorsports Reunion August 14-17, 2014 at Mazda Raceway Laguna Seca, to its year-long celebration, as the event's "featured marque."

Maserati "Strikes" with Super Bowl Spot
Maserati's entrée into America's most anticipated football game was yet another opportunity to showcase the marque's ability to be "the absolute opposite of ordinary."

The 90-second Super Bowl spot "Strike" was directed by American filmmaker David Gordon Green and filmed on location in Los Angeles, depicting hard work, dedication and an en element of surprise – featuring Academy Award-nominated actress Quvenzhane Wallis.

"Strike" is a poetic nod to a brand with proven tradition and of the highest standards of quality in the industry – one that has been hard at work engineering an automobile that will usher it into the next 100 years of innovation.  Ghibli is an automobile with power and personality capable of striking against the status quo.The spot is relevant to Americans everywhere who have had struggles and obstacles to overcome.  It is a reminder that with steadfast commitment to hard work and unwavering passion, we can deal with our own 'giants' around us, we can overcome them and achieve what we set out to do.

The broadcast spot was created in partnership with independent advertising agency, Wieden+Kennedy (W+K) based out of Portland, Ore.  The campaign also includes several print and digital extensions, including a USA Today Cover Wrap and Yahoo Homepage Takeover, also created in partnership with W+K.  http://www.youtube.com/user/maserati

For more information on Maserati, along with photography, press releases and videos, please view https://www.dropbox.com/sh/zhb2vh4lth3uq9l/P1jvpHp33i.

About Maserati
Maserati produces a full line of two- and four-door models legendary for their spacious handcrafted luxury, thoroughbred performance and everyday usability. The Maserati range includes the all-new full-size Quattroporte and the mid-size Ghibli sport sedan, which earned a 2013 Top Safety Pick from the Insurance Institute of Highway Safety (IIHS)*. The flagship Quattroporte GTS leads the charge with a 523 HP twin turbo V8, while both the Ghibli and Quattroporte are available with All-Wheel-Drive, a competition bred twin-turbo 404 HP V6 and an adaptive 8 speed automatic transmission. The two-door GranTurismo line continues with several variants of coupes and convertibles that combine elegance and comfort for four adults, with a six-speed automatic transmission to keep the legendary Maserati performance and exhaust note close at hand. Maserati automobiles and merchandise can be found at authorized retailers across North America. Information on Maserati can be found at www.maserati.us, 1-800- My-Maserati. *Built after 11/2013

For information contact: [email protected]
Media Contact:  Jeffrey Ehoodin, Public Relations Manager, Maserati North America, Inc., 201-816-2705, [email protected]

 

At the century mark, Maserati boasts two brand new luxury sports sedans, state-of-the-art production facilities, all-time record sales and a year of special events ? www.maserati100.com

 

Ghibli, Maserati?s first-ever mid-size four-door luxury sports sedan, available in all-wheel-drive, starts at $66,900 and is powered by a Ferrari-built twin-turbo V6, capable of more than 400hp.

 

With a base price of just over $100K, Maserati's flagship Quattroporte is a full-size luxury performance sedan and proven competitor in rear-wheel-drive and all-wheel-drive platforms.

 

Maserati debuts the all-new Ghibli in a 90-second Super Bowl XLVIII ad, in celebration of the vehicle's North American roll-out and the company's 100th anniversary.

 

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65594-maserati-ghibli-extends-north-american-tour-along-with-canadian-debut

SOURCE Maserati North America, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...