Welcome!

News Feed Item

Manduka Launches Most Comprehensive Performance Towel And Mat Collection With Bold Spring Colors

Premiere yoga brand engages community with 2014 campaign launch of Live What MATters

LOS ANGELES, Feb. 6, 2014 /PRNewswire/ -- Manduka, purveyor of high performance yoga gear and the #1 choice of yoga teachers worldwide, welcomes spring with the most comprehensive performance towel and mat collection. The innovative collection now includes the eKO Lite mat with improved cushion and wet grip, and the most expansive performance towel collection including yogitoes patent skidless technology and 10 bold spring colors. Reflecting Manduka's commitment to inspire the community, Spring 2014 launches with a Live What MATters campaign, calling yogis to share how their practice reveals what matters in life.

"This spring we reveal a premium mat and towel that connects with the most diverse range of yoga practitioners worldwide," said Sky Meltzer, CEO of Manduka. "We're excited to showcase inspiring new colors and performance enhancements in a wider spectrum of price points for our customers. For Manduka, design, innovation and sustainability matter – and we look forward to sharing these values with our community and inspiring a more joyful yoga practice."

The 2014 Spring Collection includes:

  • Manduka PRO ($118-$140) Black Quest, Black Drift Limited Edition two-toned, Black Dare Limited Edition two-toned—Lifetime guaranteed, legendary mat with unparalleled comfort and cushioning, super non-slip fabric-like finish and simple, elegant design.
  • PROlite ($78-88) Lure, Dare, Promise, Quest, Verge Limited Edition two-toned— Lifetime guaranteed, fresh alternative for people who like lightweight yoga mats with superior quality and comfort.
  • eKO Mats ($40-98) Drift, Rally, Sway, Quest—The newly improved mat now features a grippy top surface and introduces a new 4mm size, ensuring maximum cushion in the eKO lite mat and the ultimate wet grip.
  • The yogitoes We Are One Collection Mat Towels ($64) Thunder, Midnight, Sway, Quest, Arise—A eco-conscious towel featuring patented silicon nub Skidless technology for excellent grip, even in super sweaty conditions.
  • eQua towels ($16-48) Dare, Drift, Kindred, Sway, Quest, Uplift limited edition ombre, Verge limited edition ombre—hand and mat towels are for life—lightweight, yet plush, durable and super absorbent.

Manduka's new colors are inspired by South America's lively landscape, fashion, architecture and supportive community culture. The addition adds a total of 10 shades to the company's existing color palette: dare (orange), lure (pink), arise (red), elevate (cyan), drift (grey), twist (lime green), sway (emerald green), quest (sky blue), kindred (violet) and promise (lavender). A selection of these colors will also be incorporated to many of Manduka's classic products including, blocks, straps, bolsters, cushions, eye pillow, blankets, Go-Series carriers and Journey On carriers.

To ignite the 2014 campaign of Live What MATters, Manduka will begin an eight-week Instagram giveaway to support yogis to live for what matters. Yogis are encouraged to share a photo or video tagged with #WhatMATters and @Mandukayoga that complements the weekly themes that include yoga MATters, design MATters and joy MATters. Winners will be selected weekly to win a special gift pack that caters to the weekly theme with the updated eKoLite mat and a yogitoes towel from the We Are One Collection. Manduka will also share the community's stories on its social networks and company blog.

The complete Live What MATters and new spring colors collection can be found here at www.manduka.com/Spring2014.

For more information and full collection, please visit: http://www.manduka.com/ join us on Facebook https://www.facebook.com/MandukaYoga and follow us @MandukaYoga

About Manduka


Founded in 1997, Manduka was built on the simple idea that a better yoga mat can make a world of difference in your practice. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment.  Created for and by yoga enthusiasts, Manduka's technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners.  Today Manduka's products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 35 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.

Contact:
Thao Le
Swift
[email protected] 
310.935.3886

SOURCE Manduka

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that Adobe has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of co...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.