Welcome!

News Feed Item

Manduka Launches Most Comprehensive Performance Towel And Mat Collection With Bold Spring Colors

Premiere yoga brand engages community with 2014 campaign launch of Live What MATters

LOS ANGELES, Feb. 6, 2014 /PRNewswire/ -- Manduka, purveyor of high performance yoga gear and the #1 choice of yoga teachers worldwide, welcomes spring with the most comprehensive performance towel and mat collection. The innovative collection now includes the eKO Lite mat with improved cushion and wet grip, and the most expansive performance towel collection including yogitoes patent skidless technology and 10 bold spring colors. Reflecting Manduka's commitment to inspire the community, Spring 2014 launches with a Live What MATters campaign, calling yogis to share how their practice reveals what matters in life.

"This spring we reveal a premium mat and towel that connects with the most diverse range of yoga practitioners worldwide," said Sky Meltzer, CEO of Manduka. "We're excited to showcase inspiring new colors and performance enhancements in a wider spectrum of price points for our customers. For Manduka, design, innovation and sustainability matter – and we look forward to sharing these values with our community and inspiring a more joyful yoga practice."

The 2014 Spring Collection includes:

  • Manduka PRO ($118-$140) Black Quest, Black Drift Limited Edition two-toned, Black Dare Limited Edition two-toned—Lifetime guaranteed, legendary mat with unparalleled comfort and cushioning, super non-slip fabric-like finish and simple, elegant design.
  • PROlite ($78-88) Lure, Dare, Promise, Quest, Verge Limited Edition two-toned— Lifetime guaranteed, fresh alternative for people who like lightweight yoga mats with superior quality and comfort.
  • eKO Mats ($40-98) Drift, Rally, Sway, Quest—The newly improved mat now features a grippy top surface and introduces a new 4mm size, ensuring maximum cushion in the eKO lite mat and the ultimate wet grip.
  • The yogitoes We Are One Collection Mat Towels ($64) Thunder, Midnight, Sway, Quest, Arise—A eco-conscious towel featuring patented silicon nub Skidless technology for excellent grip, even in super sweaty conditions.
  • eQua towels ($16-48) Dare, Drift, Kindred, Sway, Quest, Uplift limited edition ombre, Verge limited edition ombre—hand and mat towels are for life—lightweight, yet plush, durable and super absorbent.

Manduka's new colors are inspired by South America's lively landscape, fashion, architecture and supportive community culture. The addition adds a total of 10 shades to the company's existing color palette: dare (orange), lure (pink), arise (red), elevate (cyan), drift (grey), twist (lime green), sway (emerald green), quest (sky blue), kindred (violet) and promise (lavender). A selection of these colors will also be incorporated to many of Manduka's classic products including, blocks, straps, bolsters, cushions, eye pillow, blankets, Go-Series carriers and Journey On carriers.

To ignite the 2014 campaign of Live What MATters, Manduka will begin an eight-week Instagram giveaway to support yogis to live for what matters. Yogis are encouraged to share a photo or video tagged with #WhatMATters and @Mandukayoga that complements the weekly themes that include yoga MATters, design MATters and joy MATters. Winners will be selected weekly to win a special gift pack that caters to the weekly theme with the updated eKoLite mat and a yogitoes towel from the We Are One Collection. Manduka will also share the community's stories on its social networks and company blog.

The complete Live What MATters and new spring colors collection can be found here at www.manduka.com/Spring2014.

For more information and full collection, please visit: http://www.manduka.com/ join us on Facebook https://www.facebook.com/MandukaYoga and follow us @MandukaYoga

About Manduka


Founded in 1997, Manduka was built on the simple idea that a better yoga mat can make a world of difference in your practice. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment.  Created for and by yoga enthusiasts, Manduka's technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners.  Today Manduka's products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 35 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.

Contact:
Thao Le
Swift
[email protected] 
310.935.3886

SOURCE Manduka

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.