Welcome!

News Feed Item

Manduka Launches Most Comprehensive Performance Towel And Mat Collection With Bold Spring Colors

Premiere yoga brand engages community with 2014 campaign launch of Live What MATters

LOS ANGELES, Feb. 6, 2014 /PRNewswire/ -- Manduka, purveyor of high performance yoga gear and the #1 choice of yoga teachers worldwide, welcomes spring with the most comprehensive performance towel and mat collection. The innovative collection now includes the eKO Lite mat with improved cushion and wet grip, and the most expansive performance towel collection including yogitoes patent skidless technology and 10 bold spring colors. Reflecting Manduka's commitment to inspire the community, Spring 2014 launches with a Live What MATters campaign, calling yogis to share how their practice reveals what matters in life.

"This spring we reveal a premium mat and towel that connects with the most diverse range of yoga practitioners worldwide," said Sky Meltzer, CEO of Manduka. "We're excited to showcase inspiring new colors and performance enhancements in a wider spectrum of price points for our customers. For Manduka, design, innovation and sustainability matter – and we look forward to sharing these values with our community and inspiring a more joyful yoga practice."

The 2014 Spring Collection includes:

  • Manduka PRO ($118-$140) Black Quest, Black Drift Limited Edition two-toned, Black Dare Limited Edition two-toned—Lifetime guaranteed, legendary mat with unparalleled comfort and cushioning, super non-slip fabric-like finish and simple, elegant design.
  • PROlite ($78-88) Lure, Dare, Promise, Quest, Verge Limited Edition two-toned— Lifetime guaranteed, fresh alternative for people who like lightweight yoga mats with superior quality and comfort.
  • eKO Mats ($40-98) Drift, Rally, Sway, Quest—The newly improved mat now features a grippy top surface and introduces a new 4mm size, ensuring maximum cushion in the eKO lite mat and the ultimate wet grip.
  • The yogitoes We Are One Collection Mat Towels ($64) Thunder, Midnight, Sway, Quest, Arise—A eco-conscious towel featuring patented silicon nub Skidless technology for excellent grip, even in super sweaty conditions.
  • eQua towels ($16-48) Dare, Drift, Kindred, Sway, Quest, Uplift limited edition ombre, Verge limited edition ombre—hand and mat towels are for life—lightweight, yet plush, durable and super absorbent.

Manduka's new colors are inspired by South America's lively landscape, fashion, architecture and supportive community culture. The addition adds a total of 10 shades to the company's existing color palette: dare (orange), lure (pink), arise (red), elevate (cyan), drift (grey), twist (lime green), sway (emerald green), quest (sky blue), kindred (violet) and promise (lavender). A selection of these colors will also be incorporated to many of Manduka's classic products including, blocks, straps, bolsters, cushions, eye pillow, blankets, Go-Series carriers and Journey On carriers.

To ignite the 2014 campaign of Live What MATters, Manduka will begin an eight-week Instagram giveaway to support yogis to live for what matters. Yogis are encouraged to share a photo or video tagged with #WhatMATters and @Mandukayoga that complements the weekly themes that include yoga MATters, design MATters and joy MATters. Winners will be selected weekly to win a special gift pack that caters to the weekly theme with the updated eKoLite mat and a yogitoes towel from the We Are One Collection. Manduka will also share the community's stories on its social networks and company blog.

The complete Live What MATters and new spring colors collection can be found here at www.manduka.com/Spring2014.

For more information and full collection, please visit: http://www.manduka.com/ join us on Facebook https://www.facebook.com/MandukaYoga and follow us @MandukaYoga

About Manduka


Founded in 1997, Manduka was built on the simple idea that a better yoga mat can make a world of difference in your practice. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment.  Created for and by yoga enthusiasts, Manduka's technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners.  Today Manduka's products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 35 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.

Contact:
Thao Le
Swift
[email protected] 
310.935.3886

SOURCE Manduka

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...