Welcome!

News Feed Item

Manduka Launches Most Comprehensive Performance Towel And Mat Collection With Bold Spring Colors

Premiere yoga brand engages community with 2014 campaign launch of Live What MATters

LOS ANGELES, Feb. 6, 2014 /PRNewswire/ -- Manduka, purveyor of high performance yoga gear and the #1 choice of yoga teachers worldwide, welcomes spring with the most comprehensive performance towel and mat collection. The innovative collection now includes the eKO Lite mat with improved cushion and wet grip, and the most expansive performance towel collection including yogitoes patent skidless technology and 10 bold spring colors. Reflecting Manduka's commitment to inspire the community, Spring 2014 launches with a Live What MATters campaign, calling yogis to share how their practice reveals what matters in life.

"This spring we reveal a premium mat and towel that connects with the most diverse range of yoga practitioners worldwide," said Sky Meltzer, CEO of Manduka. "We're excited to showcase inspiring new colors and performance enhancements in a wider spectrum of price points for our customers. For Manduka, design, innovation and sustainability matter – and we look forward to sharing these values with our community and inspiring a more joyful yoga practice."

The 2014 Spring Collection includes:

  • Manduka PRO ($118-$140) Black Quest, Black Drift Limited Edition two-toned, Black Dare Limited Edition two-toned—Lifetime guaranteed, legendary mat with unparalleled comfort and cushioning, super non-slip fabric-like finish and simple, elegant design.
  • PROlite ($78-88) Lure, Dare, Promise, Quest, Verge Limited Edition two-toned— Lifetime guaranteed, fresh alternative for people who like lightweight yoga mats with superior quality and comfort.
  • eKO Mats ($40-98) Drift, Rally, Sway, Quest—The newly improved mat now features a grippy top surface and introduces a new 4mm size, ensuring maximum cushion in the eKO lite mat and the ultimate wet grip.
  • The yogitoes We Are One Collection Mat Towels ($64) Thunder, Midnight, Sway, Quest, Arise—A eco-conscious towel featuring patented silicon nub Skidless technology for excellent grip, even in super sweaty conditions.
  • eQua towels ($16-48) Dare, Drift, Kindred, Sway, Quest, Uplift limited edition ombre, Verge limited edition ombre—hand and mat towels are for life—lightweight, yet plush, durable and super absorbent.

Manduka's new colors are inspired by South America's lively landscape, fashion, architecture and supportive community culture. The addition adds a total of 10 shades to the company's existing color palette: dare (orange), lure (pink), arise (red), elevate (cyan), drift (grey), twist (lime green), sway (emerald green), quest (sky blue), kindred (violet) and promise (lavender). A selection of these colors will also be incorporated to many of Manduka's classic products including, blocks, straps, bolsters, cushions, eye pillow, blankets, Go-Series carriers and Journey On carriers.

To ignite the 2014 campaign of Live What MATters, Manduka will begin an eight-week Instagram giveaway to support yogis to live for what matters. Yogis are encouraged to share a photo or video tagged with #WhatMATters and @Mandukayoga that complements the weekly themes that include yoga MATters, design MATters and joy MATters. Winners will be selected weekly to win a special gift pack that caters to the weekly theme with the updated eKoLite mat and a yogitoes towel from the We Are One Collection. Manduka will also share the community's stories on its social networks and company blog.

The complete Live What MATters and new spring colors collection can be found here at www.manduka.com/Spring2014.

For more information and full collection, please visit: http://www.manduka.com/ join us on Facebook https://www.facebook.com/MandukaYoga and follow us @MandukaYoga

About Manduka


Founded in 1997, Manduka was built on the simple idea that a better yoga mat can make a world of difference in your practice. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment.  Created for and by yoga enthusiasts, Manduka's technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners.  Today Manduka's products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 35 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.

Contact:
Thao Le
Swift
[email protected] 
310.935.3886

SOURCE Manduka

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous a...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...