Welcome!

News Feed Item

Pure Storage Reinvents the Enterprise Storage Business Model With Forever Flash™

Pure Storage, the all-flash enterprise storage array company, today announced Forever Flash™, a new business model that changes the way customers purchase and maintain enterprise storage. The model is designed to significantly reduce storage ownership costs over the deployment lifecycle and offer a continual in-place equipment upgrade plan that eliminates storage downtime and the need for traditional costly and risky ‘forklift upgrades.’

“Our research consistently tells us that maintaining traditional storage infrastructure is a major pain point for IT managers, resulting in additional cost and sometimes risk for the business,” said Simon Robinson, Vice President, Storage at 451 Research. “Pure Storage has designed the long-term maintenance of its arrays into the product, offering a fresh—and long overdue—alternative to the traditional storage sales model. We believe this approach will be well-received by customers and look forward to seeing how the rest of the industry responds.”

Until now, Pure Storage sold its flash arrays and maintenance and service contracts (M&S) in nearly the same way as most storage vendors. As of today, Pure Storage is innovating a new approach that is designed to reduce both lifetime cost and complexity for customers. Once customers make an initial equipment purchase, they can optimize their storage ownership lifecycle and M&S contracts according to their needs. The Forever Flash model has two dimensions:

  • “Fresh Every Upgrade” enables customers who are expanding their storage arrays (either by adding capacity or upgrading controllers) to reset their maintenance on the entire array to the then-current first-year rates, typically enabling customers to experience a reduction in the cost/TB of maintenance over time.
  • “Free Every Three” enables storage buyers to receive a controller upgrade every three years when they renew their maintenance agreements in years four or seven (an additional two years of maintenance must be purchased at this time to qualify for the controller upgrade). The program also allows customers to pre-buy five years of maintenance, receiving a controller refresh on year three. Combined with Pure’s non-disruptive controller upgrades, Forever Flash keeps enterprise applications running on the latest hardware with no downtime.

To illustrate the benefits of Forever Flash, consider this scenario: assume an enterprise storage purchase occurs with an equipment cost of $500,000. The common industry practice is to charge an 8-15% plus per-year maintenance fee that steps up over a three- or five-year period. As the array ages the maintenance rates rise, and the customer must choose to either pay ever-increasing maintenance rates, or buy a whole new array, and undergo a complex forklift upgrade to a next generation product, which can take weeks to plan and execute. By contrast, with Pure Storage Forever Flash, a customer could re-base their maintenance and support fees to ‘Year One’ maintenance rates every time they upgrade their controllers or expand capacity. If that customer would rather keep equipment expenditures down, they could instead opt to have their controllers upgraded every three years with the Free Every Three option. There is no painful equipment upgrade cycle at the end, because the all-flash array controllers can be upgraded non-disruptively and expansion shelves can be added without interrupting availability.

“Pure Storage is transforming the way we manage our storage investments by offering options to extend the life of our systems while simplifying and reducing the costs of maintenance and support,” said David Abbott, Manager, IT Infrastructure Engineering, TripPak SERVICES® & ACS Advertising, A Xerox Company. “We are already taking advantage of improved lifecycle management through the non-disruptive upgrades provided by Pure’s FlashArray and we look forward to taking advantage of Forever Flash.”

“The industry shift from hard disk to flash will drive down data storage costs to the lowest levels we’ve ever seen,” remarked Scott Dietzen, CEO of Pure Storage. “Part of the reduction will come in more efficient equipment, and the other part will come from innovative vendors who put an end to archaic industry practices including out-of-control maintenance contracts and the need to forklift-upgrade equipment every three to five years.”

Customer Availability and Details for Pure Storage Channel Partners

Forever Flash is a global program available through most Pure Storage partners, but participation may vary. Forever Flash creates opportunity for the channel by driving demand generation, strengthening account ownership and increasing chances of greater profitability.

“Forever Flash fundamentally is about customer choice, giving them the ability to choose for reasons that make sense to them––not the vendor––the level and timing of Capex vs. Opex that is most beneficial to them. Our sales reps can open new doors and up-level discussions around flash to C-level executives who care about operational and capital savings (which is inherent in Pure Storage FlashArray) and now also available in the pricing model. Enabling customers to shift IT budgets from Capex to Opex and eliminate costly forklift upgrades or maintenance renewals demonstrates long term value to customers, who appreciate the simplified ownership and upgrade model,” said John Woodall, VP of Engineering, Integrated Archive Solutions. “Delivering both business and technology value, Pure Storage FlashArray means higher customer attach and renewal rates, thereby delivering higher profitability for partners.”

For more information about Forever Flash, visit www.purestorage.com/foreverflash.htm.

About Pure Storage

Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit www.purestorage.com.

Connect with Pure Storage:

Read the blog: http://www.purestorage.com/blog

Follow on Twitter: www.twitter.com/PureStorage

Visit on Facebook: www.facebook.com/PureStorage

Watch our video: You Know You Want Flash, Right?

The Pure Storage and "P" logo marks, Purity Operating Environment, Forever Flash and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, will discuss how data centers of the future will be managed, how th...
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Most of the time there is a lot of work involved to move to the cloud, and most of that isn't really related to AWS or Azure or Google Cloud. Before we talk about public cloud vendors and DevOps tools, there are usually several technical and non-technical challenges that are connected to it and that every company needs to solve to move to the cloud. In his session at 21st Cloud Expo, Stefano Bellasio, CEO and founder of Cloud Academy Inc., will discuss what the tools, disciplines, and cultural...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
With the rise of DevOps, containers are at the brink of becoming a pervasive technology in Enterprise IT to accelerate application delivery for the business. When it comes to adopting containers in the enterprise, security is the highest adoption barrier. Is your organization ready to address the security risks with containers for your DevOps environment? In his session at @DevOpsSummit at 21st Cloud Expo, Chris Van Tuin, Chief Technologist, NA West at Red Hat, will discuss: The top security r...
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...