Click here to close now.

Welcome!

News Feed Item

Pure Storage Reinvents the Enterprise Storage Business Model With Forever Flash™

Pure Storage, the all-flash enterprise storage array company, today announced Forever Flash™, a new business model that changes the way customers purchase and maintain enterprise storage. The model is designed to significantly reduce storage ownership costs over the deployment lifecycle and offer a continual in-place equipment upgrade plan that eliminates storage downtime and the need for traditional costly and risky ‘forklift upgrades.’

“Our research consistently tells us that maintaining traditional storage infrastructure is a major pain point for IT managers, resulting in additional cost and sometimes risk for the business,” said Simon Robinson, Vice President, Storage at 451 Research. “Pure Storage has designed the long-term maintenance of its arrays into the product, offering a fresh—and long overdue—alternative to the traditional storage sales model. We believe this approach will be well-received by customers and look forward to seeing how the rest of the industry responds.”

Until now, Pure Storage sold its flash arrays and maintenance and service contracts (M&S) in nearly the same way as most storage vendors. As of today, Pure Storage is innovating a new approach that is designed to reduce both lifetime cost and complexity for customers. Once customers make an initial equipment purchase, they can optimize their storage ownership lifecycle and M&S contracts according to their needs. The Forever Flash model has two dimensions:

  • “Fresh Every Upgrade” enables customers who are expanding their storage arrays (either by adding capacity or upgrading controllers) to reset their maintenance on the entire array to the then-current first-year rates, typically enabling customers to experience a reduction in the cost/TB of maintenance over time.
  • “Free Every Three” enables storage buyers to receive a controller upgrade every three years when they renew their maintenance agreements in years four or seven (an additional two years of maintenance must be purchased at this time to qualify for the controller upgrade). The program also allows customers to pre-buy five years of maintenance, receiving a controller refresh on year three. Combined with Pure’s non-disruptive controller upgrades, Forever Flash keeps enterprise applications running on the latest hardware with no downtime.

To illustrate the benefits of Forever Flash, consider this scenario: assume an enterprise storage purchase occurs with an equipment cost of $500,000. The common industry practice is to charge an 8-15% plus per-year maintenance fee that steps up over a three- or five-year period. As the array ages the maintenance rates rise, and the customer must choose to either pay ever-increasing maintenance rates, or buy a whole new array, and undergo a complex forklift upgrade to a next generation product, which can take weeks to plan and execute. By contrast, with Pure Storage Forever Flash, a customer could re-base their maintenance and support fees to ‘Year One’ maintenance rates every time they upgrade their controllers or expand capacity. If that customer would rather keep equipment expenditures down, they could instead opt to have their controllers upgraded every three years with the Free Every Three option. There is no painful equipment upgrade cycle at the end, because the all-flash array controllers can be upgraded non-disruptively and expansion shelves can be added without interrupting availability.

“Pure Storage is transforming the way we manage our storage investments by offering options to extend the life of our systems while simplifying and reducing the costs of maintenance and support,” said David Abbott, Manager, IT Infrastructure Engineering, TripPak SERVICES® & ACS Advertising, A Xerox Company. “We are already taking advantage of improved lifecycle management through the non-disruptive upgrades provided by Pure’s FlashArray and we look forward to taking advantage of Forever Flash.”

“The industry shift from hard disk to flash will drive down data storage costs to the lowest levels we’ve ever seen,” remarked Scott Dietzen, CEO of Pure Storage. “Part of the reduction will come in more efficient equipment, and the other part will come from innovative vendors who put an end to archaic industry practices including out-of-control maintenance contracts and the need to forklift-upgrade equipment every three to five years.”

Customer Availability and Details for Pure Storage Channel Partners

Forever Flash is a global program available through most Pure Storage partners, but participation may vary. Forever Flash creates opportunity for the channel by driving demand generation, strengthening account ownership and increasing chances of greater profitability.

“Forever Flash fundamentally is about customer choice, giving them the ability to choose for reasons that make sense to them––not the vendor––the level and timing of Capex vs. Opex that is most beneficial to them. Our sales reps can open new doors and up-level discussions around flash to C-level executives who care about operational and capital savings (which is inherent in Pure Storage FlashArray) and now also available in the pricing model. Enabling customers to shift IT budgets from Capex to Opex and eliminate costly forklift upgrades or maintenance renewals demonstrates long term value to customers, who appreciate the simplified ownership and upgrade model,” said John Woodall, VP of Engineering, Integrated Archive Solutions. “Delivering both business and technology value, Pure Storage FlashArray means higher customer attach and renewal rates, thereby delivering higher profitability for partners.”

For more information about Forever Flash, visit www.purestorage.com/foreverflash.htm.

About Pure Storage

Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit www.purestorage.com.

Connect with Pure Storage:

Read the blog: http://www.purestorage.com/blog

Follow on Twitter: www.twitter.com/PureStorage

Visit on Facebook: www.facebook.com/PureStorage

Watch our video: You Know You Want Flash, Right?

The Pure Storage and "P" logo marks, Purity Operating Environment, Forever Flash and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
"What Dyn is able to do with our Internet performance and our Internet intelligence is give companies visibility into what is actually going on in that cloud," noted Corey Hamilton, Product Marketing Manager at Dyn, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes. In his session at DevOps Summit, Michael Demmer, VP of Engineering at Jut, will discuss how this can...
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at @DevOpsSummit, Brian “Redbeard” Harrington, a principal architect at CoreOS, will examine how CoreOS helps teams run in production. Attende...
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.